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- Tasks: Manage e-commerce site and optimise Paid Social campaigns for a legendary basketball brand.
- Company: Join the iconic AND1 basketball brand as it makes a comeback in the UK & EU.
- Benefits: Enjoy a dynamic work environment in Central Manchester with opportunities for growth.
- Why this job: Make a significant impact on a beloved brand while working with creative teams.
- Qualifications: 4+ years in e-commerce or digital marketing, especially in sportswear or footwear.
- Other info: Ideal for tech-savvy individuals passionate about basketball and digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
Central Manchester Head Office Based D2C - Basketball brand
The legendary AND1 basketball brand is back. We’re on the hunt for a tech-savvy, data-driven and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU. If you are an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.
What You’ll Do:
- Website Management: Oversee e-commerce site development with 3rd-party devs. Optimise navigation, collections, UX, and product launches. Align online product drops with inventory & marketing priorities.
- Digital Marketing & Paid Social: Plan, launch & optimise Paid Social campaigns (Meta, TikTok, Pinterest). Run A/B tests, audience segmentation, and bidding strategies. Monitor metrics, deliver insights, and manage budgets. Collaborate with creative/content teams to ensure ad impact.
- Reporting & Strategy: Deliver clear performance reports & sales forecasts. Manage marketing calendar and online trading budget. Track trends to stay ahead of the curve.
- Inventory Management: Coordinate inventory with merchandising and logistics teams. Ensure site readiness ahead of key launches and promos.
What You’ll Bring:
- 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
- Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
- Deep experience with Shopify/Shopify+.
- Skilled in Google Analytics, Ads Manager, Meta Business Suite.
- Strong performance marketing mindset (ROI, conversions, CPL).
- Excellent organisation, communication & attention to detail.
E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
✨Tip Number 1
Familiarise yourself with the AND1 brand and its target audience. Understanding the basketball culture and lifestyle will help you tailor your approach during interviews and demonstrate your passion for the brand.
✨Tip Number 2
Showcase your expertise in Paid Social by preparing case studies of successful campaigns you've managed. Be ready to discuss specific metrics and outcomes, as this will highlight your data-driven mindset and ability to optimise performance.
✨Tip Number 3
Network with professionals in the e-commerce and digital marketing space, especially those with experience in sportswear or footwear. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in e-commerce and digital marketing, particularly in the sports sector. Being knowledgeable about current strategies and tools will demonstrate your commitment to continuous learning and innovation.
We think you need these skills to ace E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in e-commerce and digital marketing, particularly focusing on your achievements in Paid Social campaigns. Use metrics to demonstrate your success, such as ROI and conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the basketball brand and how your skills align with their goals. Mention specific experiences that showcase your expertise in managing e-commerce sites and running successful Paid Social campaigns.
Showcase Relevant Skills: Emphasise your proficiency with tools like Shopify, Google Analytics, and Ads Manager. Highlight any experience you have with A/B testing and audience segmentation, as these are crucial for the role.
Research the Brand: Familiarise yourself with the AND1 brand and its target audience. Understanding their market position and recent campaigns will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your previous experience in e-commerce and digital marketing, especially focusing on any successful campaigns you've managed. Highlight specific metrics that demonstrate your impact, such as ROI or conversion rates.
✨Demonstrate Knowledge of Paid Social Platforms
Familiarise yourself with the latest trends and best practices for platforms like Meta, TikTok, and Pinterest. Be ready to share examples of campaigns you've run on these platforms and how you optimised them for better performance.
✨Prepare for Technical Questions
Since the role requires a strong understanding of tools like Shopify and Google Analytics, brush up on your technical knowledge. Expect questions about how you've used these tools to drive e-commerce success and improve user experience.
✨Align with the Brand's Vision
Research the AND1 basketball brand and its target audience. Be prepared to discuss how your skills and experiences align with their mission and how you can contribute to their growth in the D2C market.
