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- Tasks: Manage e-commerce site and optimise Paid Social campaigns for a legendary basketball brand.
- Company: Join the iconic AND1 basketball brand as it makes a comeback in the D2C market.
- Benefits: Enjoy a dynamic work environment in Central Manchester with opportunities for growth.
- Why this job: Make a significant impact on a beloved brand while working with creative teams and innovative strategies.
- Qualifications: 4+ years in e-commerce or digital marketing, especially in sportswear or footwear.
- Other info: Ideal for tech-savvy individuals passionate about basketball and digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
Central Manchester Head Office Based D2C - Basketball brand
The legendary AND1 basketball brand is back. We’re on the hunt for a tech-savvy, data-driven and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU. If you’re an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.
What You’ll Do:
- Website Management: Oversee e-commerce site development with 3rd-party devs. Optimise navigation, collections, UX, and product launches. Align online product drops with inventory & marketing priorities.
- Digital Marketing & Paid Social: Plan, launch & optimise Paid Social campaigns (Meta, TikTok, Pinterest). Run A/B tests, audience segmentation, and bidding strategies. Monitor metrics, deliver insights, and manage budgets. Collaborate with creative/content teams to ensure ad impact.
- Reporting & Strategy: Deliver clear performance reports & sales forecasts. Manage marketing calendar and online trading budget. Track trends to stay ahead of the curve.
- Inventory Management: Coordinate inventory with merchandising and logistics teams. Ensure site readiness ahead of key launches and promos.
What You’ll Bring:
- 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
- Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
- Deep experience with Shopify/Shopify+.
- Skilled in Google Analytics, Ads Manager, Meta Business Suite.
- Strong performance marketing mindset (ROI, conversions, CPL).
- Excellent organisation, communication & attention to detail.
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
✨Tip Number 1
Familiarise yourself with the AND1 brand and its target audience. Understanding the basketball culture and lifestyle will help you tailor your approach during interviews and discussions, showcasing your passion for the brand.
✨Tip Number 2
Stay updated on the latest trends in e-commerce and digital marketing, especially in the sportswear sector. Being able to discuss current strategies and innovations will demonstrate your expertise and commitment to the role.
✨Tip Number 3
Prepare to discuss specific examples of successful Paid Social campaigns you've managed. Highlighting your data-driven results and creative strategies will set you apart as a candidate who can deliver measurable impact.
✨Tip Number 4
Network with professionals in the e-commerce and digital marketing space, particularly those with experience in sports brands. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in e-commerce and digital marketing, particularly focusing on your achievements in Paid Social campaigns. Use metrics to demonstrate your success, such as ROI and conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the basketball brand and how your skills align with their needs. Mention specific experiences that showcase your expertise in managing e-commerce sites and running successful Paid Social campaigns.
Showcase Relevant Skills: Emphasise your proficiency with tools like Shopify, Google Analytics, and Ads Manager. Highlight any experience you have with A/B testing and audience segmentation, as these are crucial for the role.
Research the Brand: Familiarise yourself with the AND1 basketball brand and its market positioning. Understanding their target audience and recent marketing initiatives will help you tailor your application and show genuine interest.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your Paid Social Expertise
Be prepared to discuss your experience with Paid Social campaigns in detail. Highlight specific examples of successful campaigns you've managed, including metrics like ROI and conversions. This will demonstrate your ability to drive results for the brand.
✨Familiarise Yourself with the Brand
Research the AND1 basketball brand thoroughly. Understand its history, target audience, and current market position. This knowledge will help you tailor your responses and show your genuine interest in contributing to the brand's growth.
✨Prepare for Technical Questions
Since the role requires a strong understanding of e-commerce platforms like Shopify and analytics tools, be ready to answer technical questions. Brush up on your knowledge of Google Analytics, Ads Manager, and how to optimise e-commerce sites for better user experience.
✨Demonstrate Your Strategic Thinking
Think about how you would approach the role strategically. Be ready to discuss how you would align marketing efforts with inventory management and product launches. Showing that you can think ahead and plan effectively will set you apart from other candidates.
