Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead e-commerce site management and optimise Paid Social campaigns for a legendary basketball brand.
- Company: Join the iconic AND1 basketball brand as it makes a comeback in the D2C market.
- Benefits: Enjoy a dynamic work environment in Central Manchester with opportunities for growth and creativity.
- Why this job: Make a significant impact on a beloved brand while working with a passionate team.
- Qualifications: 4+ years in e-commerce or digital marketing, with expertise in Paid Social and Shopify.
- Other info: Ideal for tech-savvy individuals who thrive in a fast-paced, innovative setting.
The predicted salary is between 36000 - 60000 £ per year.
Central Manchester Head Office Based D2C - Basketball brand
The legendary AND1 basketball brand is back. We’re on the hunt for a tech-savvy, data-driven and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.
If you’re an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.
What You’ll Do:
- Website Management: Oversee e-commerce site development with 3rd-party devs. Optimise navigation, collections, UX, and product launches. Align online product drops with inventory & marketing priorities.
- Digital Marketing & Paid Social: Plan, launch & optimise Paid Social campaigns (Meta, TikTok, Pinterest). Run A/B tests, audience segmentation, and bidding strategies. Monitor metrics, deliver insights, and manage budgets. Collaborate with creative/content teams to ensure ad impact.
- Reporting & Strategy: Deliver clear performance reports & sales forecasts. Manage marketing calendar and online trading budget. Track trends to stay ahead of the curve.
- Inventory Management: Coordinate inventory with merchandising and logistics teams. Ensure site readiness ahead of key launches and promos.
What You’ll Bring:
- 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
- Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
- Deep experience with Shopify/Shopify+.
- Skilled in Google Analytics, Ads Manager, Meta Business Suite.
- Strong performance marketing mindset (ROI, conversions, CPL).
- Excellent organisation, communication & attention to detail.
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
✨Tip Number 1
Familiarise yourself with the AND1 brand and its target audience. Understanding the culture of basketball and the lifestyle associated with it will help you connect better during interviews and demonstrate your passion for the brand.
✨Tip Number 2
Showcase your expertise in Paid Social by preparing case studies of successful campaigns you've managed. Be ready to discuss specific metrics and outcomes, as this role heavily focuses on data-driven results.
✨Tip Number 3
Network with professionals in the e-commerce and digital marketing space, especially those who have experience in sportswear or footwear. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in e-commerce and digital marketing, particularly in the sports sector. Being knowledgeable about current strategies and tools will not only impress during interviews but also show your commitment to continuous learning.
We think you need these skills to ace E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in e-commerce and digital marketing, particularly focusing on your achievements in Paid Social campaigns. Use metrics to demonstrate your success, such as ROI and conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the basketball brand and how your skills align with their needs. Mention specific experiences that showcase your expertise in managing e-commerce sites and running successful Paid Social campaigns.
Showcase Relevant Skills: Emphasise your technical skills, especially with platforms like Shopify and Google Analytics. Highlight your ability to analyse data and derive insights that drive marketing strategies, as this is crucial for the role.
Prepare for Potential Questions: Think about how you would answer questions related to your experience with A/B testing, audience segmentation, and budget management. Be ready to discuss specific campaigns you've worked on and the results achieved.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your Paid Social Expertise
Be prepared to discuss your experience with platforms like Meta, TikTok, and Pinterest. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive performance.
✨Demonstrate Your E-Commerce Acumen
Familiarise yourself with e-commerce best practices, especially in relation to website management and user experience. Be ready to share examples of how you've optimised online stores in the past, particularly using Shopify or similar platforms.
✨Prepare for Data-Driven Discussions
Since this role is data-driven, brush up on your analytical skills. Be ready to discuss how you've used tools like Google Analytics and Ads Manager to track performance metrics and inform your marketing strategies. Bring examples of reports you've created and insights you've derived.
✨Align with the Brand's Vision
Research the AND1 brand and its history in basketball culture. Understand their target audience and current market trends. Showing that you resonate with the brand's ethos and can contribute to its growth will set you apart from other candidates.
