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For Companies At a Glance
- Tasks: Manage e-commerce site and optimise Paid Social campaigns for a legendary basketball brand.
- Company: Join the iconic AND1 basketball brand as it makes a comeback in the D2C market.
- Benefits: Enjoy a dynamic work environment in Central Manchester with opportunities for growth.
- Why this job: Make a significant impact on a beloved brand while working with creative teams and innovative strategies.
- Qualifications: 4+ years in e-commerce or digital marketing, especially in sportswear or footwear.
- Other info: Ideal for tech-savvy individuals passionate about basketball and digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
Central Manchester Head Office Based D2C - Basketball brand
The legendary AND1 basketball brand is back. We’re on the hunt for a tech-savvy, data-driven and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.
If you’re an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.
What You’ll Do:
- Website Management: Oversee e-commerce site development with 3rd-party devs. Optimise navigation, collections, UX, and product launches. Align online product drops with inventory & marketing priorities.
- Digital Marketing & Paid Social: Plan, launch & optimise Paid Social campaigns (Meta, TikTok, Pinterest). Run A/B tests, audience segmentation, and bidding strategies. Monitor metrics, deliver insights, and manage budgets. Collaborate with creative/content teams to ensure ad impact.
- Reporting & Strategy: Deliver clear performance reports & sales forecasts. Manage marketing calendar and online trading budget. Track trends to stay ahead of the curve.
- Inventory Management: Coordinate inventory with merchandising and logistics teams. Ensure site readiness ahead of key launches and promos.
What You’ll Bring:
- 4+ years in e-commerce or digital marketing (sportswear or footwear ideal).
- Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
- Deep experience with Shopify/Shopify.
- Skilled in Google Analytics, Ads Manager, Meta Business Suite.
- Strong performance marketing mindset (ROI, conversions, CPL).
- Excellent organisation, communication & attention to detail.
Locations
E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
✨Tip Number 1
Familiarise yourself with the AND1 brand and its history. Understanding the brand's identity and target audience will help you tailor your approach during interviews and discussions, showcasing your passion for basketball and e-commerce.
✨Tip Number 2
Stay updated on the latest trends in paid social advertising, especially on platforms like Meta, TikTok, and Pinterest. Being able to discuss recent successful campaigns or innovative strategies can set you apart from other candidates.
✨Tip Number 3
Prepare to demonstrate your analytical skills by bringing examples of how you've used data to drive marketing decisions in previous roles. Highlighting your experience with Google Analytics and performance metrics will show you're results-driven.
✨Tip Number 4
Network with professionals in the e-commerce and digital marketing space, particularly those with experience in sportswear. Engaging with industry peers can provide insights and potentially lead to referrals that could boost your application.
We think you need these skills to ace E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in e-commerce and digital marketing, especially focusing on your expertise in Paid Social. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the basketball brand and how your skills align with their goals. Mention your familiarity with platforms like Meta, TikTok, and Pinterest, and how you can leverage them for the brand's growth.
Showcase Relevant Experience: Include examples of past campaigns you've managed, particularly those that involved A/B testing and audience segmentation. Highlight any experience with Shopify and Google Analytics to show your technical proficiency.
Demonstrate Your Analytical Skills: Since the role requires a data-driven approach, mention specific instances where you've used analytics to inform your marketing strategies. Discuss how you've tracked performance metrics and adjusted campaigns accordingly.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your E-Commerce Expertise
Make sure to highlight your experience in e-commerce and digital marketing, especially if you've worked with sportswear or footwear brands. Be prepared to discuss specific campaigns you've managed and the results you've achieved.
✨Demonstrate Your Paid Social Skills
Since the role focuses on Paid Social, come ready to talk about your experience with platforms like Meta, TikTok, and Pinterest. Share examples of successful campaigns, including A/B testing and audience segmentation strategies you've implemented.
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to e-commerce and digital marketing. Be ready to discuss how you track metrics, deliver insights, and manage budgets to optimise campaign performance.
✨Prepare for Collaboration Questions
This role involves working closely with creative and content teams. Think of examples where you've successfully collaborated with others to enhance ad impact and ensure alignment with marketing priorities.
