E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

E-Commerce & Digital Marketing Manager (Paid Social Focus)

Central Manchester

Head Office Based

D2C – Basketball brand

The legendary AND1 basketball brand is back

We’re on the hunt for a tech-savvy, data-driven and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

Website Management:

Oversee e-commerce site development with 3rd-party devs

Optimise navigation, collections, UX, and product launches

Align online product drops with inventory & marketing priorities

Digital Marketing & Paid Social:

Plan, launch & optimise Paid Social campaigns (Meta, TikTok, Pinterest)

Run A/B tests, audience segmentation, and bidding strategies

Monitor metrics, deliver insights, and manage budgets

Collaborate with creative/content teams to ensure ad impact

Reporting & Strategy:

Deliver clear performance reports & sales forecasts

Manage marketing calendar and online trading budget

Track trends to stay ahead of the curve

Inventory Management:

Coordinate inventory with merchandising and logistics teams

Ensure site readiness ahead of key launches and promos

What You’ll Bring:

4+ years in e-commerce or digital marketing (sportswear or footwear ideal)

Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest

Deep experience with Shopify/Shopify+

Skilled in Google Analytics, Ads Manager, Meta Business Suite

Strong performance marketing mindset (ROI, conversions, CPL)

Excellent organisation, communication & attention to detail