At a Glance
- Tasks: Lead digital strategy and optimise paid channels for D2C clients.
- Company: Dynamic digital marketing agency in Manchester with a client-first approach.
- Benefits: £60K salary, hybrid work, annual bonus, and team socials.
- Other info: Join a high-performance culture with excellent career development opportunities.
- Why this job: Shape innovative strategies and drive impactful results for top D2C brands.
- Qualifications: Proven digital marketing leadership and D2C e-commerce experience required.
The predicted salary is between 60000 - 60000 £ per year.
FULL TIME PERM ROLE - HYBRID 3 days office based £60K + BENEFITS
D2C E-commerce experience is essential for this role.
The Role
Our client is a results-driven, client-first agency based in Manchester. The agency has delivered over 3.6 billion impressions across 15 countries, growing entirely through recommendation. They specialise in innovative, data-led strategies across digital, e-commerce, OOH, and social media, with a relentless focus on delivering measurable impact for their D2C clients. Their commitment to excellence extends beyond marketing, as they drive social and environmental change through partnerships, charity initiatives, and sustainable practices.
As Head of Digital, you will be responsible for the performance of key paid channels, ensuring campaigns are set up to deliver consistent, profitable growth. Working directly with D2C e-commerce clients, this is a hands-on position where you’ll combine strategic oversight with day-to-day optimisation, working closely with internal teams to align digital activity with commercial priorities.
This is a senior leadership position with full ownership of the Digital function. Reporting to the Senior Leadership Team, the Head of Digital will shape and lead strategy across all digital disciplines — driving commercial performance, building team capability, and acting as a senior presence in client relationships and new business.
The right person will be a confident leader who brings both strategic thinking and hands-on knowledge of the digital landscape, with the ability to inspire a team while maintaining strong commercial control.
Key Responsibilities
- Strategy & Leadership
- Define and lead the overall Digital strategy, aligned to business objectives and client outcomes
- Own the structure, culture, and performance of the Digital team
- Act as a senior voice in the business on all things digital - driving innovation, raising standards, and championing best practice
- Client & Commercial
- Translate client objectives into clear, scalable digital strategies
- Build and maintain trusted relationships at senior client level
- Manage forecasting, utilisation, and profitability across the function
- Support the business in new business pitches and growth opportunities
- Team Development
- Lead, develop and retain a team of digital specialists
- Create clear career paths and foster a high-performance culture
- Work collaboratively with other senior leaders and specialist functions (including SEO, e-commerce, and creative)
- Delivery & Performance
- Oversee delivery across all digital channels, ensuring quality and consistency
- Hands on with 2 largest digital D2C clients end to end (including strategy, build and performance)
- Embed best practice across planning, activation and reporting
- Drive continuous improvement across tools, processes and outputs
What Success Looks Like
- A high-performing, engaged Digital team with strong retention
- Consistent, measurable client performance across all accounts
- Trusted, long-term client relationships at senior level
- Clear commercial control and contribution to business growth
- Digital positioned as a core, differentiated capability
About You
- Proven background in digital marketing, with senior leadership experience
- Deep understanding of performance channels — paid media, SEO, e-commerce, analytics, affiliates
- Strong track record of building and developing teams
- Experience working across multiple client sectors (Direct To Consumer essential)
- Commercially sharp with the ability to influence at board level
- Excellent communicator — comfortable with clients, colleagues, and new business
- Experienced working in hybrid, multi-location team environments
Agency / Direct To Consumer E-commerce background preferred
Benefits
- Annual bonus scheme
- Hybrid working - 3 days offices / 2 days wfh
- Two company “away day” socials each year, often abroad
- Regular team socials and events
- Structured learning & development programme
- Company Pension
- On-site parking
HEAD OF DIGITAL - DIGITAL MARKETING AGENCY D2C CLIENTS (PAID CHANNELS) in Cheltenham employer: House Of Fashion Associates
Our client is an exceptional employer, offering a dynamic and innovative work environment in Manchester that prioritises both professional growth and employee well-being. With a strong focus on team development, hybrid working arrangements, and a commitment to social and environmental responsibility, employees are empowered to thrive while making a meaningful impact in the digital marketing landscape. The agency's culture fosters collaboration and creativity, ensuring that every team member feels valued and inspired to contribute to the success of their D2C clients.
Contact Details:
House Of Fashion Associates Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land HEAD OF DIGITAL - DIGITAL MARKETING AGENCY D2C CLIENTS (PAID CHANNELS) in Cheltenham
✨Get to Know Your E-commerce Community
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✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to House Of Fashion Associates for the HEAD OF DIGITAL - DIGITAL MARKETING AGENCY D2C CLIENTS (PAID CHANNELS), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at House Of Fashion Associates as a HEAD OF DIGITAL - DIGITAL MARKETING AGENCY D2C CLIENTS (PAID CHANNELS), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out House Of Fashion Associates’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a HEAD OF DIGITAL - DIGITAL MARKETING AGENCY D2C CLIENTS (PAID CHANNELS).
We think you need these skills to ace HEAD OF DIGITAL - DIGITAL MARKETING AGENCY D2C CLIENTS (PAID CHANNELS) in Cheltenham
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at House Of Fashion Associates, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with House Of Fashion Associates's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at House Of Fashion Associates. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at House Of Fashion Associates
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that House Of Fashion Associates uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at House Of Fashion Associates. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
