Assistant Boutique Manager - Creed Boutique Manchester

About the House of Creed

The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original artisan fragrances made from the finest perfume ingredients the world has to offer.

About the role

We are seeking an Assistant Boutique Manager for our new Creed Boutique in Manchester, opening in September 2026, with a passion for luxury, the drive to make a difference and the desire to shape the future of our business. This is a full‑time role, 5 days, 37.5 hours per week.

Purpose of the role

This role supports the Boutique Manager in the achievement of objectives set by the Company. The Assistant Boutique Manager plays a pivotal role in upholding the brand’s prestige and delivering an unparalleled customer experience. The role drives success in KPIs for the Boutique through management, motivation, coaching and development of the team. The Assistant Manager will support the Boutique Manager in all aspects of running the business and will efficiently take control of the business in the Boutique Manager’s absence.

Line of Reporting

This role reports into the Boutique Manager with the Luxury Brand Ambassadors reporting into the Assistant Boutique Manager.

Key Responsibilities

• Support the Boutique Manager in creating a luxurious customer experience which exceeds customary standards and service levels, ensuring that the customer service experience is constantly delivered.
• Lead, coach and inspire the team to ensure they embrace their roles with the same level of dedication, commitment, and passion to provide high levels of service to our customers to required standards using the tools and training provided to facilitate them.
• Liaise with our Retail Training Team to ensure all team participate in the relevant training courses to provide a consistent customer service aligned to global guidelines.
• Achieve sales and KPI targets as directed by the Boutique Manager, sharing with the team in a motivational and achievable manner.
• Communicate a clear brand experience and liaise with all support functions within the business.
• Maintain excellent standards in all areas of operational activity and drive sales and profitability through the performance and development of the team, whilst managing boutique budgets in conjunction with the Head of Retail.
• Demonstrate strong clienteling skills – build a loyal customer network, plan and attend client networking events in and outside the store.
• Develop a strong sales plan, set financial targets and KPIs for the team with the Boutique Manager.
• Review performance data with the Boutique Manager that includes financial, sales, and activity reports and spreadsheets, to monitor and measure departmental productivity, goal achievement, and overall effectiveness.
• Working directly with the team to ensure sales targets are met.
• Ensuring all Creed Boutique web orders are processed and dispatched on a timely basis with such orders wrapped and packed according to company guidelines.
• Support the Boutique Manager in managing stock levels in line with sales forecasts and budgets.
• Support the Boutique Manager in monitoring stock shrinkage and taking proactive steps to reduce shrinkage wherever possible.
• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what relevant competitors are doing and discussing with the Boutique Manager ways to build the business.
• Ensuring health and safety, legal and security issues are processed in a timely manner.
• Collaborate with the Boutique Manager to conduct probationary reviews, employee appraisals and general performance feedback sessions.
• Develop the team to provide business continuity and people development; manage daily team‑related people matters, absence, sickness, holidays, rotas and lead by example at all times.
• Ensure the team are educated in how to use the on‑counter technology to further support the business.
• Motivate and supervise the team through a positive leadership style to build a harmonious working environment with regular updates on all aspects of their role and business performance.
• Manage situations that require attention, ie. personal grooming, punctuality, poor attendance, weak sales performance.

Skills / Experience Required

• Previous retail sales management experience ideally in a luxury environment.
• Ability to demonstrate a successful track record in leading and managing a team.
• High levels of attention to detail.
• Experience dealing with clients/customers.
• Ability to demonstrate a creative flair and problem‑solving skills.
• Excellent communication skills both written and verbal.
• Proficient in using MS Office programs: Word, Excel, Outlook, PowerPoint.

Key Personal Qualities

• Highly organised team player, able to communicate with colleagues at all levels of the business.
• Eager to learn and share their knowledge.
• Pro‑active attitude and flexible approach.
• Excellent time management, organisation and prioritising skills.
• Ability to empower a team to achieve goals and targets.
• Ability to work effectively to meet deadlines.

Benefits

• 32 days paid annual leave (pro rata for part‑time employees).
• Monthly competitive commission structure.
• Extra day off for your birthday.
• Product allocation with discounted rate.
• Clothing allowance.
• Contribution into company pension.
• Career progression & training.
• Length of service rewards.

This role is based in the Creed Boutique in Bicester Village. The House of Creed is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.