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For Companies At a Glance
- Tasks: Join our team to create and manage luxury brand campaigns via email and SMS.
- Company: A leading luxury fragrance brand with a focus on customer engagement.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Work in a vibrant London office with travel opportunities across the UK and Ireland.
- Why this job: Be part of a dynamic team driving customer loyalty and engagement in the luxury sector.
- Qualifications: 2-3 years in CRM or lifecycle marketing, with hands-on campaign experience.
The predicted salary is between 35000 - 45000 ÂŁ per year.
About the role
We're looking for a detail‑oriented and proactive CRM Coordinator to join our UK Ecommerce team and support the delivery of best‑in‑class customer communications across email and SMS. Working closely with ecommerce, marketing, retail and global teams, this role plays a key part in driving customer engagement, retention and loyalty for our luxury fragrance brand. You’ll be hands‑on in building and deploying campaigns, supporting automated journeys, maintaining CRM platform health, and delivering insightful reporting to help continuously improve performance.
Key Responsibilities and Accountabilities
- Campaign Build & Delivery
- Build, QA and deploy CRM campaigns across email and SMS using Ometria.
- Create and manage email copy in collaboration with global and local teams, ensuring tone and execution align with a luxury brand.
- Manage campaign timelines, approvals and deployment to agreed deadlines.
- Automated Journeys & Segmentation
- Support the setup, optimisation and ongoing monitoring of automated customer journeys.
- Build and maintain customer segmentation using transactional, behavioural and loyalty data to ensure communications are relevant and targeted.
- Take a test‑and‑learn approach to improving journey performance and customer engagement.
- CRM Platform & Operations
- Own day‑to‑day CRM platform health, including monitoring performance, QA, troubleshooting issues and supporting system improvements.
- Support CRM integrations for new features and platform enhancements.
- Maintain CRM documentation, data hygiene, GDPR compliance and operational best practices.
- Loyalty, Sampling & Retail Collaboration
- Support loyalty operations including S&D and VIP gifting, alongside associated reporting.
- Manage coordination of sampling relationships, campaign timelines and communications.
- Partner closely with Retail teams to support store‑specific activations and in‑store data capture initiatives.
- Reporting, Insight & Continuous Improvement
- Monitor and report on CRM performance and customer KPIs using Ometria, Google Analytics and Shopify.
- Provide clear, actionable insights to support decision‑making across ecommerce and marketing teams.
- Research and recommend new tools, reports and processes to improve internal workflows and customer retention.
- Take a forward‑thinking approach to CRM planning, proactively identifying opportunities to improve customer experience and campaign effectiveness.
Person Specification
- 2–3 years’ experience in a CRM or lifecycle marketing role.
- Hands‑on experience building and deploying email and SMS campaigns in Ometria or a similar CRM platform.
- Experience supporting automated journeys, loyalty initiatives and retention‑focused activity.
- Strong organisational skills with excellent attention to detail and ownership of deadlines.
- Analytical mindset with a genuine interest in customer behaviour, performance and continuous improvement.
- Confident handling customer data to support targeting, insight, reporting and smooth CRM operations.
- Strong communication skills and confidence working collaboratively across teams.
- Proactive, forward‑thinking and solutions‑focused approach.
- Experience with Shopify and Google Analytics is advantageous.
- Prior experience within fragrance, beauty or luxury sectors is desirable.
Location and Reporting
This role reports directly to the CRM Manager. This role is London Office based (EC1) at least three days per week with flexibility to work from home one to two days per week. Role includes travel across the UK and Ireland.
Equal Opportunity Employer
We are an equal opportunity employer, and we encourage candidates from all backgrounds to apply.
CRM Coordinator in London employer: HOUSE OF CREED
Contact Detail:
HOUSE OF CREED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Coordinator in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns, analytics reports, and any relevant projects. This gives you a chance to demonstrate your hands-on experience and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can contribute to their customer engagement and retention goals. Tailor your answers to reflect their luxury brand ethos.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our success.
We think you need these skills to ace CRM Coordinator in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Coordinator role. Highlight your experience with email and SMS campaigns, especially if you've used Ometria or similar platforms. We want to see how your skills align with our luxury brand's needs!
Show Off Your Detail Orientation: Since this role is all about attention to detail, don’t shy away from showcasing your organisational skills. Mention specific examples where you’ve managed timelines or ensured quality in your previous roles. We love a proactive approach!
Demonstrate Your Analytical Skills: We’re keen on candidates who can analyse customer behaviour and performance metrics. Include any relevant experience with tools like Google Analytics or Shopify, and share insights you've derived from data in past roles. It’s all about continuous improvement!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details directly and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at HOUSE OF CREED
✨Know Your CRM Tools
Make sure you’re familiar with Ometria and any other CRM platforms mentioned in the job description. Brush up on how to build and deploy campaigns, as well as how to manage customer segmentation. Being able to discuss your hands-on experience will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you’ve monitored performance metrics and provided actionable insights. This will demonstrate your analytical mindset and genuine interest in customer behaviour, which is crucial for this role.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share examples of successful collaborations. Highlight your communication skills and how you’ve worked with marketing, retail, or global teams to achieve common goals. This will show that you can thrive in a team-oriented environment.
✨Prepare for Scenario Questions
Think about potential challenges you might face in this role, such as managing campaign timelines or troubleshooting CRM issues. Prepare to discuss how you would approach these scenarios, showcasing your proactive and solutions-focused mindset. This will help you stand out as a candidate who’s ready to tackle real-world problems.