Social Media Coordinator

We are looking for a Social Media Coordinator to join our Marketing team and take ownership of the day-to-day management of our social media channels.

This is an entry-level role for someone who is highly social-media savvy, naturally creative and understands what makes content work online. You will manage our social feeds around key collections, publish content across multiple platforms, engage with our community and ensure everything we put out feels relevant, fun and true to the brand.

You will need to have a strong understanding of social media culture and trends, with excellent judgement around what is appropriate to post, repost, comment on and engage with on behalf of the brand.

RESPONSIBILITIES

Social Media Management

• Manage the day-to-day social media calendar across Instagram, TikTok, X/Twitter, Reddit, Pinterest and other relevant platforms.
• Schedule and publish content across social channels, ensuring posts are accurate, timely and on-brand.
• Plan social content around new collections, campaigns, launches and key brand moments.
• Develop ideas and recommendations for how collections can be presented across our social channels.
• Manage Instagram Broadcast Channels and other emerging social features.
• Stay up to date with new platforms, features, trends, memes and social behaviours.

Community Management

• Manage comments and messages across Instagram, TikTok and other platforms.
• Respond to comments in a way that is fun, engaging, appropriate and aligned with the brand's tone of voice.
• Engage with and comment on TikTok tags and relevant user-generated content.
• Identify opportunities to interact with our community and encourage positive engagement.
• Escalate sensitive, negative or inappropriate comments when required.

Content & Reposting

• Identify relevant customer, influencer and user-generated content to repost across our channels.
• Use strong judgement when deciding what content is appropriate to repost and what requires permission, credit or further approval.
• Ensure reposted content is aligned with the brand's aesthetic, positioning and guidelines.
• Work closely with the PR, Influencer and Marketing teams to maximise relevant social content.
• Develop social media recommendations and planning around key collections.
• Monitor social trends and competitor activity and bring relevant ideas to the team.
• Have a strong understanding of what content performs well across different platforms.

Review social performance and identify learnings for future content.

SKILLS AND EXPERIENCE

• 1–2 years of social media experience in a brand, agency or similar environment.
• Excellent understanding of Instagram, TikTok, Pinterest, Reddit and X/Twitter.
• Naturally immersed in social media and aware of current trends, conversations and online culture.
• Strong written communication skills with an ability to write fun, witty and engaging responses while knowing when to remain professional.
• Excellent understanding of brand tone of voice.
• Strong visual eye and understanding of what feels aesthetically right for a fashion brand.
• Excellent judgement when deciding what content should and shouldn't be posted or reposted.
• Highly organised and able to manage multiple platforms and deadlines.
• Proactive, creative and confident bringing ideas to the table.
• A genuine interest in fashion, culture, influencers and social media.

The Ideal Candidate

We are looking for someone who has a strong natural understanding of social media and fashion, with a good eye for content, tone and brand image.

You should be creative, commercially aware and confident making decisions about what is right for the brand across different platforms. You’ll need to understand how each social channel works and how content and communication should be adapted accordingly.

You should have excellent written communication skills, with the ability to write engaging, personable and appropriate responses while maintaining a consistent brand voice.

You’ll be organised, proactive and able to manage the day-to-day running of multiple social channels independently. Most importantly, you should have good judgement, attention to detail and a genuine interest in fashion, culture and the evolving social media landscape.

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