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- Tasks: Lead e-commerce strategies, optimise conversion rates, and enhance product presentation.
- Company: Join House of CB, a global fashion brand known for empowering designs.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Collaborate with diverse teams and shape the digital shopping experience.
- Why this job: Make a real impact in a fast-growing brand with creative freedom.
- Qualifications: 5+ years in e-commerce, merchandising, or CRO, preferably in fashion.
The predicted salary is between 50000 - 65000 £ per year.
Location: London
Employment Type: Full Time
House of CB is a global fashion brand celebrated for its empowering, feminine designs and statement-making silhouettes. With a cult following built through powerful visuals, trend-defining campaigns, and a bold social media presence, we’re continuing to grow our team with people who share our passion for fashion, creativity, and excellence.
We’re looking for a commercially sharp e-commerce leader to own trading performance, on-site merchandising, and conversion rate optimisation across House of CB’s digital storefront.
Sitting within our E-Commerce team, this is a broad, hands-on role combining marketing, merchandising, and CRO. You’ll be responsible for how our product is presented, how customers move through the site, and how we convert traffic into revenue — working across data, creative, and trading to deliver a best-in-class digital experience.
KEY RESPONSIBILITIES
- Own trading performance, with full accountability for online revenue, conversion rate, and AOV.
- Lead on-site merchandising — product sequencing, category curation, landing pages, and homepage strategy.
- Build and execute the CRO roadmap, with a structured A/B testing programme across key journeys and pages.
- Analyse on-site behaviour, funnel performance, and customer data to identify opportunities and inform decisions.
- Partner with Marketing, Buying, and Creative teams to align on-site activity with brand campaigns and product launches.
- Brief and manage tools, agencies, or developers to deliver site improvements and tests.
ABOUT YOU
- 5+ years of experience across e-commerce, merchandising, or CRO, ideally in fashion, beauty, or lifestyle.
- Strong commercial mindset — you think in terms of conversion, AOV, and revenue impact.
- Hands-on experience with Shopify (or a similar platform) and analytics tools such as GA4.
- Confident running structured A/B testing programmes and interpreting the results.
- Strong cross-functional communicator, comfortable working with creative, tech, and trading stakeholders.
- Detail-oriented, with a feel for premium digital experiences.
WHY JOIN US?
Be part of a fast-growing global fashion brand with the scale and ambition to make this role genuinely impactful. You’ll own a critical part of the business, with the autonomy to shape strategy and the resources to execute at pace.
E-Commerce Marketing, Merchandising & CRO Manager in City of London employer: House of CB
Contact Detail:
House of CB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Marketing, Merchandising & CRO Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and e-commerce industry on LinkedIn. Join relevant groups, attend events, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work in e-commerce, merchandising, and CRO. Highlight any successful campaigns or projects you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching House of CB’s recent campaigns and their digital presence. Be ready to discuss how you can enhance their trading performance and conversion rates. Tailor your answers to show you understand their brand and vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace E-Commerce Marketing, Merchandising & CRO Manager in City of London
Some tips for your application 🫡
Show Your Passion for Fashion: When writing your application, let your love for fashion shine through! Share why you’re excited about the role and how your experience aligns with House of CB’s empowering designs. We want to see your personality and creativity come alive in your words.
Be Data-Driven: Since this role is all about trading performance and conversion rates, make sure to highlight your analytical skills. Talk about specific metrics you've improved in previous roles and how you used data to drive decisions. We love a candidate who can back up their claims with numbers!
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to the job description. Mention relevant experiences that showcase your e-commerce, merchandising, and CRO expertise. We appreciate candidates who take the extra step to connect their background with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team at House of CB!
How to prepare for a job interview at House of CB
✨Know Your Numbers
Make sure you brush up on key metrics like conversion rates, average order value (AOV), and revenue impact. Be ready to discuss how you've influenced these numbers in your previous roles, as this will show your commercial mindset and hands-on experience.
✨Showcase Your Creativity
Prepare examples of successful marketing campaigns or merchandising strategies you've implemented. Highlight how your creative approach has driven traffic and conversions, especially in the fashion or lifestyle sectors, to align with House of CB's brand ethos.
✨Master A/B Testing
Since you'll be leading the CRO roadmap, come equipped with specific examples of A/B tests you've run. Discuss the hypotheses, results, and what you learned from them. This will demonstrate your analytical skills and ability to optimise the customer journey.
✨Cross-Functional Collaboration
Be ready to talk about your experience working with different teams, such as Marketing, Buying, and Creative. Share how you’ve successfully aligned on-site activities with broader brand campaigns, showcasing your strong communication skills and teamwork.