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- Tasks: Lead email and SMS marketing strategies to enhance customer engagement and retention.
- Company: Join House of CB, a global fashion brand known for empowering designs.
- Benefits: Autonomy in your role, resources for execution, and direct impact on growth.
- Other info: Collaborative environment with opportunities to innovate and grow.
- Why this job: Shape a world-class CRM programme and connect with a passionate customer base.
- Qualifications: 5+ years in CRM or lifecycle marketing, preferably in fashion or e-commerce.
The predicted salary is between 40000 - 50000 £ per year.
House of CB is a global fashion brand celebrated for its empowering, feminine designs and statement‑making silhouettes. With a cult following built through powerful visuals, trend‑defining campaigns, and a bold social media presence, we’re continuing to grow our team with people who share our passion for fashion, creativity, and excellence. We’re looking for a CRM expert to take ownership of House of CB’s email and SMS programmes, driving retention, repeat purchase, and customer lifetime value across our global community.
Sitting within our CRM and E‑Commerce team, you’ll own the strategy, execution, and performance of our email and SMS channels. From campaign planning to lifecycle automations, segmentation, and testing, you’ll shape how our customers experience House of CB beyond the product — with messaging that feels personal, premium, and on‑brand.
KEY RESPONSIBILITIES- Own the end-to-end CRM strategy across email and SMS, aligned to brand and commercial goals.
- Plan, build, and deploy campaigns, automations, and lifecycle journeys (welcome, abandoned cart, post‑purchase, win‑back, VIP).
- Develop a robust segmentation strategy to deliver the right message to the right customer at the right time.
- Drive a structured test‑and‑learn programme across subject lines, content, send times, and automation flows.
- Track and improve key retention KPIs — open rate, click rate, conversion, repeat rate, and customer lifetime value.
- Partner with Brand, Creative, and E‑Commerce teams to ensure CRM activity is consistent with the wider customer experience.
- 5+ years of CRM or lifecycle marketing experience, ideally within a fashion, beauty, or lifestyle e‑commerce business.
- Hands‑on experience with Klaviyo (or a similar ESP) and SMS platforms.
- Strong analytical mindset — confident reading data and turning it into action.
- A natural collaborator who can work across creative, copy, tech, and trading.
- Strong understanding of segmentation, deliverability, and automation best practice.
- Passionate about building premium customer experiences that feel relevant, not generic.
Be part of a global fashion brand with a deeply engaged customer base, and the platform to build a world‑class CRM programme. You’ll have the autonomy to shape strategy, the resources to execute it, and the visibility to see your work directly impact retention and growth.
Email + SMS Marketing Manager employer: House of CB, London
Contact Detail:
House of CB, London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email + SMS Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and e-commerce space, especially those who work at House of CB or similar brands. Use LinkedIn to connect and engage with them — you never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and SMS campaigns. Highlight your analytical mindset by including metrics that demonstrate your impact on retention and customer lifetime value. This will make you stand out as a CRM expert.
✨Tip Number 3
Prepare for the interview by understanding House of CB’s brand and customer experience. Familiarise yourself with their current email and SMS strategies, and think about how you can enhance them. Bring fresh ideas to the table — they’ll love your passion for their brand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the House of CB team. Let’s get you that dream job!
We think you need these skills to ace Email + SMS Marketing Manager
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! We want to see how your personal style and creativity align with House of CB's empowering designs. Make it clear why you’re excited about this role and how you can contribute to our brand.
Be Specific About Your Experience: Don’t just list your previous jobs; dive into the details! Share specific examples of your CRM or lifecycle marketing experience, especially in e-commerce. Highlight any campaigns you've managed and the results you achieved — numbers speak volumes!
Tailor Your Application: Make sure your application is tailored to the job description. Use keywords from the listing, like 'segmentation' and 'automation', to show that you understand what we’re looking for. This helps us see that you’re a perfect fit for the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at House of CB, London
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially around email and SMS marketing. Brush up on your knowledge of Klaviyo or similar platforms, as well as best practices for segmentation and automation. Being able to discuss specific campaigns you've managed will show your expertise.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've tracked KPIs like open rates and conversion rates, and be ready to discuss what actions you took based on that data. This will demonstrate your analytical mindset and ability to turn insights into action.
✨Collaborate Like a Pro
Since the role involves working with various teams, think of examples where you’ve successfully collaborated with creative, tech, or trading teams. Highlight your communication skills and how you ensure everyone is aligned towards common goals. This will show you’re a natural collaborator, which is key for this position.
✨Passion for Fashion is Key
Express your enthusiasm for the fashion industry and how it aligns with House of CB’s brand values. Share your thoughts on current trends and how they can influence CRM strategies. Showing genuine passion will help you connect with the interviewers and demonstrate that you’re a great fit for their culture.