Paid Account Manager in Manchester

Location: This role can either be based in our Manchester or Burscough (Lancashire) office.

WHO we are… The vision of House Digital and what we are all about. House Digital is an award-winning, Prolific North Top 50 Digital Agency. We are a full-service digital marketing and training company, delivering strategic, innovative, and results-driven solutions. We specialise in integrated, multi-channel campaigns and operate heavily in e-commerce. We have a scientific approach to digital marketing, with a huge emphasis on hypothesis testing and learning, to be better able to predict results for our clients. Our strategy is to reduce the risk of spending BIG on digital by making activity and results as predictable, controllable, and accurate as can be.

At House, we think outside the box and take ownership of performance. We call ourselves the architects for our clients' extraordinary growth. We do this by thinking smarter, delivering quicker, and acting more commercially than the competition, and we do it through innovation, insightful action, and long-term partnerships with brands. We are unlike the channel-centric agencies that sell on hours and report on sessions and impressions. We know that for extraordinary growth, that is both aggressive and sustainable, we must strengthen internal teams, outsmart the competitor, and strategise for the future digital landscape.

WHY you’re here… The core purpose of your job role. Working under the direction of the Senior Account Manager, the Account Manager (Paid) plays a key role in supporting the management of a portfolio of clients, bringing an innovative and strategic approach to their work, to deliver continuous improvement and successful campaigns to their client base. The Account Manager (Paid) is responsible for leading the strategic and tactical implementation of paid media campaigns for clients, ensuring measurable results and ROI. This role acts as the bridge between the agency and the client, managing expectations, performance and relationships while driving continuous improvement in organic visibility, traffic, and conversions. The Account Manager (Paid) must blend technical paid media expertise with exceptional communication and project management skills to ensure client satisfaction and retention.

WHAT you’re here to do… The responsibilities, duties & tasks you are expected to deliver when performing your job role.

• Paid Media Delivery (65%) Oversee and manage multiple client paid media accounts, ensuring campaign goals, KPIs and deliverables are met. Understand your client’s agreed Statement of Work and ensure that all services in scope are executed and delivered to the highest quality. Work alongside colleagues to develop, implement and continuously refine paid media strategies tailored to individual client goals. Coordinate internal teams to execute against paid media plans efficiently and effectively (across Google Ads, Meta, LinkedIn, YouTube and other platforms). Lead or support the management of your clients’ Google Shopping campaigns and Google Merchant Centre feeds using tools and software such as Producthero DataFeedWatch, Shoptimised etc. Ensure the correct management of your clients’ budgets, adhering to internal processes to ensure no over or under-spend on accounts. Use and monitor House Digital’s internal time tracking software, ensuring that your accounts are being resourced appropriately, without excessive over-burning of hours. Conduct regular performance reviews and prepare detailed reports (using platforms like GA4, Looker Studio, Supermetrics, and Google Sheets) to track progress and identify opportunities for improvement. Stay up to date with industry trends and best practices to proactively adjust strategy and maintain competitive advantage.
• Client relationships (20%) Serve as the primary point of contact for paid media clients, building strong, trusted partnerships. Engage with, and build rapport and relationships with your clients, ensuring their business objectives are supported by the agency. Present strategic plans, reports, and performance insights in a way that is clear and meaningful to clients of varying technical understanding. Conduct regular check-ins, status updates and quarterly business reviews to ensure alignment and satisfaction. Handle client feedback, challenges and objections professionally and promptly, escalating internally when necessary.
• Business development (5%) Take an active role in supporting the business to hit and surpass its financial turnover and revenue targets. Assist with business development by having ideas when it comes to House Digital's product / service offering. Identify opportunities to grow client accounts through upselling and cross-selling additional paid media or digital marketing services. Support new business pitches with paid media insights, projections and proposal input. Contribute to scoping new projects, estimating resource requirements and setting timelines.
• People & culture (10%) Uphold the House Digital values: being totally transparent, getting better every day, creating a family unit and prioritising fun. Mentor and support Paid Executives working on your accounts. Add to a culture of pro-activity and a feeling that House Digital is a centre of performance marketing excellence. Help foster a culture of learning and continuous improvement within the Paid team. Collaborate cross-functionally with other departments (e.g. SEO, Content, Design & Digital PR) to ensure integrated campaigns. Contribute to internal training sessions and paid media knowledge sharing across the agency. Ensure that timesheets are completed accurately and on time.

In addition, you will be expected to undertake any other task deemed to be reasonable and appropriate to this role, as directed by your line manager.

HOW you will deliver in the job role… The knowledge and experience you are expected to apply when performing your job role. 3+ years’ experience in a paid media or digital marketing role, ideally within an agency setting or in-house role. Hands-on experience with platforms like Meta Business Suite, TikTok Ads Manager, Google Ads, LinkedIn and Microsoft Ads. A good understanding of performance metrics such as CPC, ROAS, CPA, CTR and conversion rate. Comfortable using GA4, Supermetrics, Looker Studio, or similar tools for performance tracking and reporting. Proficient in content creation across various Ad and Social platforms. Strong copywriting skills and attention to detail. Excellent communication and presentation skills – able to translate insights into meaningful business recommendations. Strong project management and organisational abilities, capable of juggling multiple clients and campaigns simultaneously. An analytical mindset - data-driven decision-making and problem-solving approach. Client-focused, proactive and a results-oriented attitude.

The WAY you’re expected to behave and demonstrate the House Digital values… The behaviours you will need to demonstrate when delivering the WHAT and applying the HOW.

• GETTING BETTER EVERY DAY You encourage and provide opportunities for continuous learning for your team. You drive strong results for our clients by setting clear goals and tracking progress regularly. You give actionable, constructive feedback to help team members grow. You celebrate both incremental improvements and major successes. You stay calm and focused under pressure and foster a growth mindset within the team, where mistakes are seen as learning opportunities. You role model continuous improvement by encouraging change and seeking your own development opportunities.
• BEING TOTALLY TRANSPARENT You foster an environment where transparency is encouraged and rewarded. You set clear expectations and provide clear, regular updates on team goals and performance. You address issues openly and directly, never leaving uncertainty for the team. You encourage team members to share their thoughts and concerns without fear of judgement. You make decisions in a transparent way, explaining the reasoning behind them. You share both positive and constructive feedback respectfully.
• CREATING A FAMILY UNIT You build strong, supportive relationships within the team, treating everyone like family. You promote a culture of inclusion, where everyone feels trusted, valued and heard. You show kindness and empathy towards team members' personal challenges or achievements. You encourage teamwork and a "we're in this together" mindset. You ensure that team members know they can rely on you to support them in tough times. You develop a sense of belonging by prioritising team cohesion and unity.
• PRIORITISING FUN You create a work environment that encourages fun, creativity and enjoyment. You find time to recognise and celebrate both individual and team successes. You lead by example, balancing work with moments of fun and lightness. You encourage a positive, inclusive atmosphere where humour is welcomed. You foster team bonding through regular team-building activities. You support team members in finding joy and meaning in their work.

SUCCESS MEASURES… The results you are expected to deliver and how your performance will be measured. Client satisfaction, high client retention and renewal rates, positive feedback from client reviews, evidence of strong, trusted client relationships. Campaign performance, delivery against client-specific KPIs, timely delivery of work, audits, reports and strategic documents, quality of paid media strategy and execution, including innovation and adaptability to change. Commercial impact, contribution to upsells, cross-sells or expansion of client scopes, profitability and efficiency of account management (e.g. managing within hours, scope creep avoidance), involvement in successful pitches or new business support. Team & culture contribution, demonstration of the House Digital values and positive feedback from internal teams and colleagues, demonstrated mentoring and support to junior team members, contribution to knowledge-sharing initiatives and the development of agency-wide best practices.