At a Glance
- Tasks: Lead exciting marketing campaigns and collaborate with creative teams across the UK & EMEA.
- Company: Join a dynamic beauty brand passionate about innovation and growth.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Fast-paced environment with great potential for career advancement.
- Why this job: Make your mark in the beauty industry and drive impactful marketing strategies.
- Qualifications: 3-5 years in marketing, preferably in beauty or luxury sectors.
The predicted salary is between 45000 - 55000 £ per year.
The Regional Marketing Manager will support the planning, coordination, and execution of integrated marketing activity across the UKI & EMEA regions, aligned to key business priorities, commercial objectives, and launch moments. This role is ideal for a marketer who is passionate about beauty, brand-building, and campaign execution, and who is ready to take ownership of projects and cross-functional coordination within a growing regional team. Partnering closely with the Senior Marketing Manager, the Regional Marketing Manager will play an important role in driving brand visibility, supporting commercial objectives, and ensuring best-in-class execution.
Responsibilities
- Support the development and execution of 360° regional marketing plans aligned with global brand strategy, commercial objectives, and key product launch priorities.
- Partner with cross-functional teams to localise global campaigns and ensure relevance across regional markets.
- Support the development and execution of regional paid media plans across key channels and markets.
- Monitor and translate consumer, market, cultural, and competitor insights into actionable marketing recommendations and campaign opportunities.
- Build strong collaborative relationships with internal teams, external agencies, and retail partners across the region.
- Track and monitor campaign KPIs, launch performance, and media effectiveness against business objectives.
- Assist in preparing regular performance updates, launch recaps, and stakeholder presentations for internal and external teams.
- Maintain an understanding of key media platforms, digital marketing trends, and core performance metrics.
- Support budget management, purchase order processing, and marketing spend tracking across regional activity.
- Maintain clear and organised project documentation, trackers, launch calendars, and status reports.
Campaign & Launch Execution
- Ensure alignment between brand priorities and commercial objectives across all campaign activity.
- Support the development and execution of all regional marketing activity, including events, pop-ups, brand launches, press moments, and consumer activations as required.
- Manage product orders and event briefs, approvals, and timelines to support in-market activity.
- Update and maintain the regional marketing calendar, ensuring accuracy, visibility, and alignment across markets and stakeholders.
- Partner closely with internal creative, commercial, digital, PR, and retailer teams to ensure best-in-class campaign execution across all touchpoints.
Qualifications
- 3-5+ years' experience in marketing, ideally within beauty, fashion or luxury.
- Experience working in the EMEA landscape is ideal but not essential.
- Proven experience delivering campaigns or projects from briefing through to execution.
- Strong project management skills, with the ability to manage multiple workstreams simultaneously.
- Commercially aware, with an understanding of brand building and performance drivers.
- Confident stakeholder manager with strong communication and collaboration skills.
- Highly organised with exceptional attention to detail.
- Proactive, solutions-oriented, and comfortable working in a fast-paced environment.
- Passion for beauty, fashion and travel, with an understanding of luxury consumer behaviour.
- Excellent collaboration and adaptability; able to work across multiple teams and priorities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - UK&EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hourglass Cosmetics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hourglass Cosmetics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hourglass Cosmetics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hourglass Cosmetics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - UK&EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hourglass Cosmetics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hourglass Cosmetics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hourglass Cosmetics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hourglass Cosmetics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hourglass Cosmetics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hourglass Cosmetics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
