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- Tasks: Lead innovative brand and influencer strategies to elevate Hourglass Cosmetics.
- Company: Join a pioneering vegan beauty brand recognised for luxury and innovation.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make a real impact in the beauty industry while working with top influencers.
- Qualifications: 7+ years in luxury brand marketing and strong influencer connections required.
- Other info: Dynamic team culture with a focus on creativity and strategic thinking.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Hourglass Cosmetics is a vegan, crueltyâfree beauty brand that redefines luxury cosmetics with highâperformance products, innovative formulas, and awardâwinning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with breakthrough products and a commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets, including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Without leaving the Unilever Prestige division since 2017, the brand continues to grow.
We are seeking a forwardâthinking, dynamic Senior Marketing Manager to lead Brand, Influencer and Communications across the UKI & EMEA region. The ideal candidate is a culturallyâattuned storyteller with strong experience across brand marketing, influencer strategy, social media and communications. They are highly organised, proactive, and thrive in a fastâpaced environment. This role reports directly to the VP, Marketing UKI & EMEA.
What You Do
- Develop and execute integrated Influencer + Communications strategies to drive brand desirability, awareness and equity, while maintaining a luxury positioning across earned and owned channels.
- Lead influencer marketing strategy and campaigns across multiple markets, from talent identification and negotiation to content guidance, activation, and performance reporting.
- Manage influencer programs, paid partnerships, and ambassador relationships; identify new opportunities to scale, innovate, and diversify brand reach.
- Build and nurture relationships with key editors, creators, VIPs, agents and cultural tastemakers.
- Partner with the VP Marketing to develop and implement PR strategies aligned with brand vision, product priorities, and commercial goals.
- Oversee execution of exclusive press & influencer events, product launches and experiential activations, ensuring exceptional brand storytelling, earned media and strong attendance.
- Support annual and seasonal budget planning with dataâdriven insights and postâcampaign learnings.
- Collaborate closely with Trade Marketing to deliver impactful content and programming supporting commercial performance across UKI & EMEA partners.
- Stay ahead of cultural and market trends across beauty, fashion, luxury and digital media, translating insights into brand opportunities.
- Lead, mentor, and inspire a highâperforming team of brand channel specialists.
- Establish and track performance KPIs across influencer, communications, brand partnerships and events.
- Partner crossâfunctionally with global and regional counterparts to ensure strategic alignment and consistency.
Youâll Love This Job If
- You are CREATIVE: innovative and forwardâthinking in your approach and mindset.
- You are highly STRATEGIC: able to develop creative concepts and vision that support brand and business goals.
- You are extremely ORGANIZED: not overwhelmed by the thought of tackling multiple tasks at a time.
- You are DETAIL ORIENTED: appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: a people person, natural leader who collaborates well with others.
- You are AGILE: adapt well to changing needs and priorities and can pivot easily to achieve goals and deadlines.
- You are PASSIONATE about beauty: eager to learn and absorb all related to beauty, brand and creative strategy.
Qualifications
- 7+ years of experience in brand and influencer/communications marketing within luxury beauty, fashion, or premium lifestyle.
- Proven experience driving impactful brand growth and commercial results in an omniâchannel environment.
- Strong network across influencers, editors, agents, and cultural partners.
- Excellent communicator, collaborator and leader; positive, proactive, and selfâstarting.
- Highly analytical with experience reporting campaign performance and insights.
- Bachelor's degree in Marketing or equivalent.
Your application will be stored in our system for a maximum of 1 year after the date of your application. If you don't want us to keep your details, please inform us by phone at 310â392â7799.
Senior Marketing Manager, Brand & Influencer (FTC, 12 Months) in London employer: Hourglass Cosmetics
Contact Detail:
Hourglass Cosmetics Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Marketing Manager, Brand & Influencer (FTC, 12 Months) in London
â¨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage with influencers on social media. Building relationships can open doors that a CV just can't.
â¨Tip Number 2
Nail your interview prep! Research Hourglass Cosmetics inside outâknow their products, values, and recent campaigns. This shows you're genuinely interested and ready to contribute.
â¨Tip Number 3
Show off your creativity! Bring examples of past campaigns or projects that highlight your innovative thinking. We love seeing how you can think outside the box!
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Hourglass team.
We think you need these skills to ace Senior Marketing Manager, Brand & Influencer (FTC, 12 Months) in London
Some tips for your application đŤĄ
Show Your Passion for Beauty: When writing your application, let your love for beauty shine through! Share your experiences and insights about the industry, and how they align with our mission at Hourglass Cosmetics. We want to see that you're not just qualified, but genuinely excited about the role.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in brand marketing and influencer strategies, and how you've successfully driven brand growth in the past. We appreciate a personal touch that shows you understand what we're all about!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. Weâre looking for someone who can communicate effectively, so show us your skills right from the start!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it gives you a chance to explore more about Hourglass and what we stand for!
How to prepare for a job interview at Hourglass Cosmetics
â¨Know Your Brand Inside Out
Before the interview, dive deep into Hourglass Cosmetics' brand story, mission, and product offerings. Familiarise yourself with their unique selling points and recent campaigns. This will not only show your genuine interest but also help you align your experience with their brand values.
â¨Showcase Your Influencer Strategy Skills
Prepare specific examples of successful influencer marketing campaigns you've led. Be ready to discuss how you identified talent, negotiated partnerships, and measured success. Highlight your ability to innovate and adapt strategies based on market trends, as this is crucial for the role.
â¨Demonstrate Your Leadership Style
As a Senior Marketing Manager, you'll be leading a team. Think about your leadership style and how you inspire and mentor others. Share anecdotes that illustrate your ability to manage multiple projects while keeping your team motivated and focused on achieving goals.
â¨Be Ready to Discuss Data-Driven Insights
Since the role involves budget planning and performance tracking, come prepared with examples of how you've used data to drive marketing decisions. Discuss how you've analysed campaign performance and what insights you derived to improve future strategies. This will showcase your analytical skills and strategic thinking.
