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- Tasks: Lead innovative brand and influencer strategies to elevate Hourglass Cosmetics across UKI & EMEA.
- Company: Join Hourglass Cosmetics, a vegan and cruelty-free luxury beauty brand.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Be part of a forward-thinking team redefining luxury cosmetics and making an impact.
- Qualifications: 7+ years in luxury beauty marketing with strong influencer and communications experience.
- Other info: Dynamic role with a focus on creativity, strategy, and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Hourglass Cosmetics is a vegan, cruelty‑free beauty brand that redefines luxury cosmetics with high‑performance products, innovative formulas, and award‑winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with breakthrough products and a commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets, including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Without leaving the Unilever Prestige division since 2017, the brand continues to grow.
We are seeking a forward‑thinking, dynamic Senior Marketing Manager to lead Brand, Influencer and Communications across the UKI & EMEA region. The ideal candidate is a culturally‑attuned storyteller with strong experience across brand marketing, influencer strategy, social media and communications. They are highly organised, proactive, and thrive in a fast‑paced environment. This role reports directly to the VP, Marketing UKI & EMEA.
What You Do
- Develop and execute integrated Influencer + Communications strategies to drive brand desirability, awareness and equity, while maintaining a luxury positioning across earned and owned channels.
- Lead influencer marketing strategy and campaigns across multiple markets, from talent identification and negotiation to content guidance, activation, and performance reporting.
- Manage influencer programs, paid partnerships, and ambassador relationships; identify new opportunities to scale, innovate, and diversify brand reach.
- Build and nurture relationships with key editors, creators, VIPs, agents and cultural tastemakers.
- Partner with the VP Marketing to develop and implement PR strategies aligned with brand vision, product priorities, and commercial goals.
- Oversee execution of exclusive press & influencer events, product launches and experiential activations, ensuring exceptional brand storytelling, earned media and strong attendance.
- Support annual and seasonal budget planning with data‑driven insights and post‑campaign learnings.
- Collaborate closely with Trade Marketing to deliver impactful content and programming supporting commercial performance across UKI & EMEA partners.
- Stay ahead of cultural and market trends across beauty, fashion, luxury and digital media, translating insights into brand opportunities.
- Lead, mentor, and inspire a high‑performing team of brand channel specialists.
- Establish and track performance KPIs across influencer, communications, brand partnerships and events.
- Partner cross‑functionally with global and regional counterparts to ensure strategic alignment and consistency.
You’ll Love This Job If
- You are CREATIVE: innovative and forward‑thinking in your approach and mindset.
- You are highly STRATEGIC: able to develop creative concepts and vision that support brand and business goals.
- You are extremely ORGANIZED: not overwhelmed by the thought of tackling multiple tasks at a time.
- You are DETAIL ORIENTED: appreciate the importance of having detailed and precise information.
- You are a strong COMMUNICATOR: a people person, natural leader who collaborates well with others.
- You are AGILE: adapt well to changing needs and priorities and can pivot easily to achieve goals and deadlines.
- You are PASSIONATE about beauty: eager to learn and absorb all related to beauty, brand and creative strategy.
Qualifications
- 7+ years of experience in brand and influencer/communications marketing within luxury beauty, fashion, or premium lifestyle.
- Proven experience driving impactful brand growth and commercial results in an omni‑channel environment.
- Strong network across influencers, editors, agents, and cultural partners.
- Excellent communicator, collaborator and leader; positive, proactive, and self‑starting.
- Highly analytical with experience reporting campaign performance and insights.
- Bachelor’s degree in Marketing or equivalent.
Your application will be stored in our system for a maximum of 1 year after the date of your application. If you don’t want us to keep your details, please inform us by phone at 310‑392‑7799.
Senior Marketing Manager, Brand & Influencer (FTC, 12 Months) in City of London employer: Hourglass Cosmetics
Contact Detail:
Hourglass Cosmetics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, Brand & Influencer (FTC, 12 Months) in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and marketing industry. Attend events, join online forums, and don’t be shy to reach out to influencers or professionals on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for brand strategies or influencer campaigns. This is your moment to shine and demonstrate how you can bring fresh perspectives to their team.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share what you can bring to the table, especially in areas like influencer marketing and brand storytelling.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in beauty and marketing. Follow industry leaders, read relevant articles, and even take online courses. This will not only boost your knowledge but also show potential employers that you’re passionate and committed.
We think you need these skills to ace Senior Marketing Manager, Brand & Influencer (FTC, 12 Months) in City of London
Some tips for your application 🫡
Show Your Passion for Beauty: When writing your application, let your love for beauty shine through! Share your experiences and insights about the industry, and how they align with our mission at Hourglass Cosmetics. We want to see that you're not just qualified, but genuinely excited about the role.
Be a Storyteller: As a culturally-attuned storyteller, your application should reflect your ability to weave narratives. Use examples from your past work to illustrate how you've successfully engaged audiences through brand marketing and influencer strategies. We love a good story!
Highlight Your Organisational Skills: In a fast-paced environment like ours, being organised is key. Make sure to showcase your ability to manage multiple projects simultaneously. We want to know how you keep everything on track while still delivering exceptional results.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to highlight the skills and experiences that are most relevant to the Senior Marketing Manager role. We appreciate when candidates take the time to connect their background with what we’re looking for.
How to prepare for a job interview at Hourglass Cosmetics
✨Know Your Brand Inside Out
Before the interview, dive deep into Hourglass Cosmetics' brand story, mission, and product offerings. Familiarise yourself with their unique selling points and recent campaigns. This will not only show your genuine interest but also help you align your experience with their brand values.
✨Showcase Your Influencer Strategy Skills
Prepare specific examples of successful influencer marketing campaigns you've led. Be ready to discuss how you identified talent, negotiated partnerships, and measured success. Highlight your ability to innovate and adapt strategies based on market trends, which is crucial for this role.
✨Demonstrate Your Leadership Style
As a Senior Marketing Manager, you'll be leading a team. Share your approach to mentoring and inspiring others. Discuss how you foster collaboration and creativity within your team, and provide examples of how you've successfully managed multiple projects in a fast-paced environment.
✨Be Ready to Discuss Data-Driven Insights
Since the role involves budget planning and performance tracking, come prepared with insights from past campaigns. Talk about how you've used data to inform decisions and drive brand growth. This will demonstrate your analytical skills and strategic mindset, which are key for this position.
