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For Companies At a Glance
- Tasks: Lead business development strategies and generate new client opportunities.
- Company: Hotwire is a global consultancy helping tech companies build their reputation and achieve growth.
- Benefits: Enjoy flexible working, continuous learning, and a supportive team culture.
- Why this job: Join a top-rated company and make an impact in the tech communications space.
- Qualifications: Experience in B2B marketing, excellent communication skills, and CRM proficiency required.
- Other info: Be part of a proactive team that values transparency and collaboration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About Us:
Hotwire is a global, strategic communications consultancy dedicated to helping ambitious technology companies change the game, build their reputation, and stand out from the crowd. Recognised by multiple award wins over the years, we provide clients with insights-led, integrated communications solutions across various market categories. With eleven offices worldwide, we work seamlessly to help companies achieve sustainable growth. Our Thoughtful Working approach embodies flexibility and offers unique benefits. From Sydney to San Francisco, we operate with a “One Team” mentality. Awarded #40 in the 2020 Sunday Times Top 100 small companies to work for in the UK, Hotwire ensures you achieve your personal best through engaging work and continuous learning and development.
We are connected, ambitious, adventurous, transparent, and proactive, but most of all, we are one team working together to be the global challenger.
Purpose Of The Role:
We are seeking a proactive and strategic Business Development Director to drive the sales function of our agency. The ideal candidate will be responsible for generating a new business pipeline, actively nurturing prospects, and selling our agency’s offerings across Marketing Services including Account Based Marketing (ABM), Reputation & Comms, Alliances and Channel, and Demand Generation programmes for our clients.
Accountabilities:
- Business Development Strategy: Develop and implement comprehensive business development strategies to achieve company revenue goals and expand our client base, working alongside the Marketing team to deliver this.
- New Business Generation: Identify potential clients and business opportunities using various tools and channels, including LinkedIn, CRM software, other data sources, and networking.
- Pipeline Management: Collaborate with the UK CEO, Head of Reputation & Comms, and Head of ABM & Marketing Services, and the broader teams to create and manage a robust pipeline of business opportunities.
- Prospect Nurturing: Engage with potential clients, understand their needs, and nurture them until they are ready to engage in discussions with our team.
- Market Analysis: Monitor market trends, competitor strategies, and customer needs to adjust the business development strategies accordingly.
- Presentation and Proposal Development: Prepare and deliver compelling presentations and proposals to potential clients.
- CRM Management: Maintain the CRM software with all the necessary information about the leads, ensuring accurate reporting and efficient communication within the team.
- Networking: Represent the company at industry events and trade shows, fostering relationships and promoting our services.
Key KPIs:
- Number of Qualified Leads: The number of potential customers who fit the company’s target ICP and show interest in its services.
- Conversion Rate: The rate at which the nurtured leads convert into sales-ready opportunities.
- Lead Time: The average time to convert a lead into a sales-ready opportunity.
- ROI on Business Development Efforts: The return on investment (ROI) of the resources spent on business development efforts.
- Data Accuracy: The accuracy of the data recorded in the CRM software about the leads.
You’ll Bring:
- Previous experience in a similar role, preferably in a B2B Marketing and/or B2B Comms agency.
- Proven track record of identifying and converting leads, meeting sales targets, and managing CRM software.
- Excellent communication and interpersonal skills.
- Strong research and analytical abilities.
- Proficiency in using CRM software and other business development tools.
- Ability to work under pressure and meet deadlines.
- Deep understanding of the technology industry, market dynamics, and client needs.
- Experience in selling Reputation & Communications and B2B Marketing Services including Account Based Marketing (ABM), Alliances and Channel, and Demand Generation programs.
Join Hotwire and become part of a team that’s redefining what’s possible in communications and marketing.
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Business Development Director employer: Hotwire
Contact Detail:
Hotwire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Director
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing and communications, especially in the technology sector. This knowledge will help you engage in meaningful conversations with potential clients and demonstrate your expertise during networking events.
✨Tip Number 2
Leverage LinkedIn to connect with industry professionals and potential clients. Share insightful content related to business development and engage with others' posts to build your visibility and credibility in the field.
✨Tip Number 3
Attend industry events and trade shows where you can meet potential clients face-to-face. Prepare a brief pitch about Hotwire's offerings and be ready to discuss how our services can address their specific needs.
✨Tip Number 4
Utilize CRM software effectively by keeping it updated with all interactions and insights about leads. This will not only help you manage your pipeline better but also showcase your organizational skills during the interview process.
We think you need these skills to ace Business Development Director
Some tips for your application 🫡
Understand the Company: Dive deep into Hotwire's mission and values. Familiarize yourself with their approach to strategic communications and how they support technology companies. This will help you tailor your application to align with their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous experience in B2B marketing and communications. Showcase specific examples of how you've successfully generated leads and managed CRM software in similar roles.
Demonstrate Strategic Thinking: When writing your application, illustrate your ability to develop and implement business development strategies. Provide examples of how you've identified new business opportunities and nurtured client relationships.
Showcase Communication Skills: Since excellent communication is key for this role, ensure your application reflects strong writing skills. Use clear, concise language and structure your documents well to make a positive impression.
How to prepare for a job interview at Hotwire
✨Show Your Strategic Thinking
As a Business Development Director, you'll need to demonstrate your ability to develop and implement comprehensive business strategies. Be prepared to discuss specific examples of how you've successfully driven sales and expanded client bases in previous roles.
✨Know the Market Inside Out
Familiarize yourself with current market trends, competitor strategies, and customer needs in the technology sector. This knowledge will not only help you answer questions confidently but also allow you to propose innovative solutions during the interview.
✨Highlight Your Networking Skills
Networking is crucial for this role. Share experiences where you've successfully built relationships at industry events or through other channels. Emphasize your proactive approach to engaging potential clients and nurturing leads.
✨Prepare Compelling Presentations
Since you'll be responsible for preparing and delivering presentations to potential clients, practice showcasing your presentation skills. Consider bringing a sample presentation or proposal that highlights your ability to communicate effectively and persuasively.
