At a Glance
- Tasks: Source and manage content creators to produce engaging user-generated content for advertising.
- Company: Fast-growing e-commerce company with multiple exciting brands.
- Benefits: Bonus commission scheme, career progression, and a creative work environment.
- Other info: Opportunity to work closely with an experienced marketing team.
- Why this job: Join a dynamic team and make an impact on viral marketing campaigns.
- Qualifications: Strong communication skills and a passion for social media.
The predicted salary is between 40500 - 49500 £ per year.
UGC & Influencer Marketing Specialist (Full-Time)About Us
We are a fast-growing e-commerce company with multiple direct-to-consumer brands, including:
- Vortex Air
- Tidal Rave Sports
- Iron Lift
- H2Oasis
- An exciting new supplement brand
Our business is built around high-performing Meta (Facebook & Instagram) advertising, and we're looking for an ambitious UGC & Influencer Marketing Specialist to help us produce a constant stream of engaging, high-converting content.
This is an excellent opportunity for someone who loves social media, understands what makes content go viral, and wants to play a key role in scaling multiple fast-growing brands.
The Role
Your primary responsibility will be sourcing, managing and coordinating content creators and influencers to produce high-quality user-generated content (UGC) that we use in paid advertising across Meta platforms.
You'll be responsible for taking a piece of content from idea through to final delivery, ensuring we always have fresh creatives ready to launch.
Key Responsibilities
- Research and identify suitable UGC creators and influencers across Tik Tok, Instagram and other social platforms.
- Find creators who genuinely match each brand's target audience.
- Reach out to creators and build long-term relationships.
- Negotiate pricing and usage rights.
- Organise and manage creator collaborations from start to finish.
- Secure advertising permissions and whitelisting where appropriate.
- Write creative briefs and video scripts for creators.
- Plan engaging concepts, hooks and storylines that are designed to convert into sales.
- Ensure content is delivered on time and to a high standard.
- Review submitted content and provide feedback where required.
- Carry out light editing and optimisation of videos where necessary (adding captions, trimming clips, improving pacing, etc.).
- Organise and maintain a library of creatives.
- Work closely with our marketing team to ensure a continuous flow of new ad creatives across all brands.
- Keep up to date with social media trends, viral formats and winning UGC styles.
What We're Looking For
Essential
- Excellent communication and negotiation skills.
- Highly organised with great attention to detail.
- Strong understanding of Tik Tok, Instagram Reels and short-form video.
- Ability to spot engaging creators and high-performing content.
- Creative mindset with the ability to write compelling scripts and concepts.
- Comfortable managing multiple creator relationships simultaneously.
- Self-motivated and proactive.
- Strong written English.
Desirable
- Experience working with UGC creators or influencers.
- Experience with Meta advertising creatives.
- Basic video editing skills using software such as Cap Cut, Premiere Pro or similar.
- Experience negotiating creator licensing and whitelisting.
- Experience within an e-commerce brand.
- What Success Looks Like
You'll be responsible for ensuring we have a constant pipeline of fresh, engaging video creatives that can be tested in our Meta advertising campaigns.
Success in this role means
- Recruiting high-quality creators every week.
- Producing a consistent volume of engaging UGC.
- Building strong relationships with creators.
- Securing whitelisting agreements where appropriate.
- Delivering creative content that helps improve advertising performance and drive sales.
Why Join Us?
- We will provide a bonus commission scheme. For every winning AD you get into our Meta account that spends profitably you will get a certain percent commission on the spend.
- Work with multiple exciting consumer brands.
- Be part of a fast-growing e-commerce business.
- Huge opportunity for progression as the company expands.
- Creative, fast-paced working environment.
- Work directly with an experienced marketing team that spends heavily on Meta advertising and is constantly testing new creative ideas.
If you're passionate about social media, enjoy working with creators, and want to help build high-performing advertising campaigns that reach millions of people, we'd love to hear from you.
UGC Manager employer: Hotsnap ltd
Join our dynamic e-commerce company as a UGC & Influencer Marketing Specialist, where you'll thrive in a creative and fast-paced environment. We offer a bonus commission scheme, opportunities for career progression, and the chance to work with multiple exciting consumer brands while collaborating closely with an experienced marketing team dedicated to innovative Meta advertising strategies.
StudySmarter Expert Advice🤫
We think this is how you could land UGC Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hotsnap ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hotsnap ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hotsnap ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hotsnap ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UGC Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hotsnap ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hotsnap ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hotsnap ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hotsnap ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hotsnap ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hotsnap ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
