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- Tasks: Lead social media strategy for exciting travel brands like Inghams and Santa’s Lapland.
- Company: Join Hotelplan UK, a leader in the travel industry with a vibrant culture.
- Benefits: Enjoy flexible working, competitive pay, and free parking near the office.
- Why this job: Make an impact by creating engaging content that inspires travel adventures.
- Qualifications: Experience in social media management and a passion for storytelling.
- Other info: Work in a dynamic environment with opportunities for creativity and innovation.
The predicted salary is between 47000 - 63000 £ per year.
Join to apply for the Senior Social Media Manager role at Hotelplan UK. This role focuses on building and executing the social media strategy for Inghams and Santa’s Lapland brands across Facebook, Instagram, TikTok, and other relevant platforms. Base Pay £55,000 – £60,000 per annum + bonus.
About The Role
You’ll develop, implement, and manage the social media strategy for our portfolio of specialist holiday brands: Inghams Ski, Inghams Walking, Inghams Lapland, and Santa’s Lapland. You’ll create engaging content, drive brand awareness, engagement, and lead generation, and support the broader business goals.
Responsibilities
- Develop and execute social media strategy across platforms.
- Create scroll‑stopping organic content that aligns with each brand voice.
- Drive brand awareness, engagement, and lead generation.
- Collaborate with cross‑functional teams to amplify campaigns.
- Analyze performance using analytics tools and adjust tactics.
Qualifications
- Proven track record in social media management, preferably in travel, tourism, or leisure.
- Leadership experience building high‑performing teams.
- Highly creative, with strong storytelling abilities.
- Strategic thinker able to align social media with business goals.
- Fluent in analytics tools for measuring performance.
- Excellent organisational skills, managing multiple projects and deadlines.
- Initiative to identify opportunities and drive innovation.
- Strong written and verbal communication skills, adaptable tone.
- Collaborative mindset for cross‑functional teamwork.
- Understanding of marketing mix and social media fit.
- Willingness to provide occasional out‑of‑hours support.
- Passion for travel.
Benefits
Comprehensive benefits package including flexible working patterns (minimum 4 days per week) and free parking near the office.
Seniority Level Mid‑Senior level.
Employment Type Full‑time.
Remote Work 2 days per week onsite in Farnborough, Hampshire.
Senior Social Media Manager in Farnborough employer: Hotelplan UK
Contact Detail:
Hotelplan UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager in Farnborough
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and tourism industry. A friendly chat can lead to insider info about job openings or even a referral, which can give you a leg up in the application process.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns. Include metrics that highlight your success in driving engagement and brand awareness. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay updated on trends! Follow the latest social media trends and tools relevant to the travel industry. Being knowledgeable about what's hot can help you impress during interviews and show that you're ready to innovate.
✨Tip Number 4
Prepare for the interview! Research Hotelplan UK and their brands thoroughly. Be ready to discuss how you can align your social media strategies with their business goals. This shows initiative and a genuine interest in the role.
We think you need these skills to ace Senior Social Media Manager in Farnborough
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Social Media Manager role. Highlight your experience in travel and tourism, and showcase how your skills align with our social media strategy.
Show Off Your Creativity: We want to see your creative flair! Include examples of scroll-stopping content you've created in the past. This could be links to campaigns or a portfolio that demonstrates your storytelling abilities.
Be Data-Driven: Since analytics are key in this role, mention specific tools you’ve used to measure performance. Share any insights or results from previous campaigns that show how you’ve driven engagement and lead generation.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Hotelplan UK
✨Know Your Brands Inside Out
Before the interview, dive deep into Inghams and Santa’s Lapland. Understand their unique selling points, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brands and how you can elevate their social media presence.
✨Showcase Your Creativity
Prepare examples of scroll-stopping content you've created in the past. Bring a portfolio or have links ready to share. Highlight how your creative storytelling aligns with brand voices and drives engagement, as this is crucial for the role.
✨Be Data-Driven
Familiarise yourself with analytics tools and be ready to discuss how you've used data to inform your social media strategies. Prepare to share specific metrics that showcase your success in driving brand awareness and lead generation.
✨Demonstrate Team Collaboration
Think of examples where you've successfully collaborated with cross-functional teams. Be prepared to discuss how you can work with others to amplify campaigns and achieve broader business goals, as teamwork is key in this role.