Data & CRM Executive

Overview

Inntravel is a widely respected, leading provider of ‘at your own pace’ self-guided walking, cycling and other activity holidays across Europe. This is an exciting time to take on a role with us as we are benefiting from long-term investment to achieve ambitious growth targets, deliver digital transformation projects and retain our place as market leader in the self-guided walking holiday market.

You will be part of our bright future, our mission envisions our holidays serving as catalysts for personal growth, environmental awareness, and fostering meaningful connections with both nature and people. Join us on our journey, creating extraordinary travel experiences for all.

Benefits

• Enjoy 50% discount on holidays across all our brands
• Additional annual leave when you choose to swap a plane for a train
• Career pathing and continuous development opportunities
• Opportunity to take a workation for up to 6 weeks per year and work from anywhere in the world
• 2 volunteer days each year to give back to what is important to you
• A well-being resource hub and on site classes; yoga, boxercise, annual Steps challenge, employee assistance programmes, cash back health and dental plan
• Hybrid and home based roles
• Enhanced family leave allowances

This is a hybrid role with a minimum of 2 days per week in our Whitwell-on-the-Hill office. Due to the beautiful remote location, access to your own transport is essential. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary: £29,000 – £31,000 p.a. + bonus

About The Role

This role is part of our marketing team, whose job is to increase our addressable audience, and inspire people to book our holidays. You will drive intelligent, customer-focused communication by proactively seeking opportunities to improve how we engage with our audiences.

• Build, test, and deploy targeted CRM campaigns across email, SMS, and other relevant channels.
• Manage customer segmentation to ensure communications are relevant, timely, and aligned with customer lifecycle stages.
• Support the development and enhancement of lifecycle programmes (e.g. welcome, onboarding, retention, win-back, on-site retargeting).
• Work closely with the sales, and product teams to deliver personalised and automated customer journeys.
• Manage and maintain the CRM communications calendar.
• Collaborate with design and digital teams to create high-performing email assets.
• Analyse campaign performance and deliver clear, actionable insights to improve engagement and conversion.
• Monitor and manage data quality and collaborate with internal teams to ensure accurate, compliant, and well-structured customer data.
• Track customer behaviour, trends, and KPIs to support continuous improvement.
• Conduct A/B and multivariate testing to identify opportunities for optimisation.
• Maintain CRM platform workflows, templates, and automation rules.
• Troubleshoot issues, test new features, and support system enhancements.
• Ensure all CRM activities comply with GDPR and data privacy regulations.
• Document processes, workflows, and campaign learnings.

Am I the right person?

We are looking for your application to demonstrate:

• Experience working with CRM platforms such as Salesforce Marketing Cloud, HubSpot, Emarsys, Braze, or similar.
• Strong analytical skills with the ability to interpret data and provide insights.
• Experience building segmented, personalised, or automated campaigns.
• Excellent attention to detail and strong organisational skills.
• Ability to communicate data concepts to non-data stakeholders.
• Understanding of GDPR and best practices in data management.
• Enjoy testing new ideas, and continuously learning.
• Self-starter who takes initiative, asks smart questions, and is motivated to develop their expertise while helping us deliver more effective campaigns.

We aim to inspire individual discovery and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners – always with respect and kindness.

Inntravel is part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking and Lapland holidays with Inghams and Santa’s Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do, and should be a passion for everyone employed by the group.

Since 1984 Inntravel has led the way in self-guided holidays. On an Inntravel holiday, the customer sets the pace whilst experiencing carefully designed routes that show off the best of the natural world. Inntravel delivers wow moments that are rich in awe and wonder. For over 40 years, Inntravel has been creating cherished holiday memories, and we\\\’re only just getting started.