Senior PR Executive in Farnborough

The great outdoors is our happy place and it’s open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature’s in your nature… if you’re itching for adventure - you’ve found your people. We are united by our shared passion for our exceptional brands - Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet. If you’re looking for a career that’s not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all. Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel. We put people at the heart of everything we do and are proud of the extensive benefits we offer.

This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week). Salary: £38,000 - £42,000 p.a. + bonus.

Develop and deliver integrated PR strategies, driving awareness, reputation, and customer engagement. The strategies will support business objectives, fully integrating with the broader marketing strategy and flexing to balance evolving tactical sales needs with longer-term marketing aims. Plan and deliver proactive press trips, both individual and group, that deliver measurable impact. Know the media landscape well, to be able to evaluate and select press trip opportunities on a reactive basis that will deliver ROI. Host press trips as and when required. Create and deliver effective and engaging press releases, to include both consumer and trade relevant content and showcase our brands in the most positive light. Draft and distribute the tactical weekly late deals to relevant media. Manage and maintain the media database and press release distribution service. As and when required, also provide briefing documents or scripts to the General Management Team if they are speaking publicly about the brands. Cultivate and maintain excellent relationships with media contacts, identifying opportunities to promote our brands beyond the traditional travel pages. Provide a press office service and reply to media requests in a timely and informative manner. Enhance the value of traditional PR techniques to help grow business through earned channels and third-party partnerships, such as providing competition prizes. Monitor media coverage and analyse PR campaign effectiveness. Share engaging coverage reports with the business that use modern, measurable and relevant KPI’s to really excite the internal audiences and showcase the value of PR. Contribute to the delivery of a clear and cohesive crisis communications plan and act as the media communications point of contact in times of crisis. Consult and work closely with the Marketing Director and Head of Brand & Communications to manage media statements that protect the reputation of the brands and reassure our customers. Support the e-commerce team and digital agency with the development and implementation of digital PR strategies to grow backlinks via PR to improve SEO performance of both websites. Organise and help to host media events that form part of the wider strategy and showcase the best of our brands/share our news in the most engaging manner, including representation of the brands at industry events. Identify relevant industry and sustainability awards, delivering and writing entries to deadline, to showcase each brand’s standout work and achievements. Deliver plans on time and on budget and in a way that maximises value for our business. Work closely with the Head of Brand & Communications to prioritise investment levels based on strong reasoning across the different brands and programmes, to ensure we are meeting objectives. Be a champion of sustainability, working with the Sustainability team to bring our values to life through cross channel activity.

We are looking for your application to demonstrate:

• Strong experience in PR or communications, preferably within travel, or a related lifestyle sector.
• Strong existing media relationships and understanding of the travel media landscape.
• Excellent writer with a flair for storytelling and attention to detail.
• Confident in managing press trips, media events, and crisis handling.
• Strategic thinker with proven results in planning and delivering integrated campaigns.
• Highly organised, proactive, and able to balance multiple projects.
• Ability to positively influence others across all levels of seniority.

Sustainability and responsible tourism is at our core and our values will be close to your heart. Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness. Inghams & Santa's Lapland are a part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santa’s Lapland; adventure travel with Explore Worldwide; and self-guided experts, Inntravel. Inghams and Santa’s Lapland are part of Hotelplan UK, a Group of specialist tour operators. As a Group we are incredibly passionate about the holidays we sell, and our employees both in the UK and Overseas are focussed on ensuring that we meet, indeed exceed, the expectations of our customers. Our vision - “To be the most loved travel company in our markets, famous for customer experience and sustainable travel.”