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For Companies At a Glance
- Tasks: Drive organic growth and optimise our digital experience through SEO strategies.
- Company: Join Hotel Chocolat, a premium brand dedicated to making people and nature happy.
- Benefits: Enjoy a competitive salary, 50% product discount, and hybrid working options.
- Why this job: Develop your SEO skills in a fast-growing ecommerce environment while enjoying delicious chocolate.
- Qualifications: Understanding of SEO principles and experience with tools like Google Analytics.
- Other info: Work in a dynamic team with excellent career growth opportunities.
The predicted salary is between 30000 - 42000 £ per year.
As we continue our mission to make people and nature happy through chocolate, we're looking for an SEO Executive to join our Ecommerce team on a full-time, permanent basis.
About the Role
Organic search plays an important role in how customers discover Hotel Chocolat online. As our SEO Executive, you'll support the delivery of our SEO strategy, helping to drive sustainable organic growth while protecting and elevating our premium brand presence. Working closely with our Ecommerce team, Development partners and SEO agency, you'll help optimise our digital experience across content, technical SEO and on-page improvements. This is a fantastic opportunity for someone curious about search, passionate about ecommerce, and keen to develop their SEO expertise in a fast-growing premium retail business.
Responsibilities
- Deliver day-to-day SEO activity across the website in line with our Ecommerce strategy.
- Work closely with our SEO agency to implement recommendations across on-page, technical and content SEO.
- Support keyword research, competitor analysis and monitoring of search trends.
- Identify opportunities to improve organic visibility across compliant and non-HFSS content areas.
Content and on-page optimisation
- Support optimisation of category, product and content pages in line with SEO best practice and brand guidelines.
- Ensure SEO requirements are considered in new content creation and page updates.
- Assist with the creation of content briefs and on-page recommendations, including metadata, headings and internal linking.
Technical SEO support
- Help carry out regular site checks and basic technical audits such as identifying broken links, redirects and indexation issues.
- Work with Development teams to support the implementation and testing of technical SEO recommendations.
HFSS compliance and opportunity
- Support SEO activity in line with HFSS regulations to ensure a compliant approach to organic growth.
- Work with our SEO agency and internal stakeholders to prioritise non-HFSS and brand-led content opportunities.
- Develop an understanding of regulatory considerations within organic search.
Reporting and insight
- Assist with weekly and monthly SEO performance reporting.
- Track keyword rankings, organic traffic and search visibility using analytics and SEO tools.
- Use insights and data to help build recommendations and continuously improve our SEO approach.
Qualifications
- Good understanding of SEO principles including on-page, content and technical foundations.
- Experience using tools such as Google Analytics (GA4), Google Search Console or SEO platforms.
- Comfortable working with data and learning new tools.
- Strong attention to detail and ability to manage multiple tasks.
- Experience working with agencies or external partners.
- Confident communicating with internal teams and stakeholders.
- Commercial awareness and interest in how SEO supports business performance.
- A proactive mindset and enthusiasm to develop your SEO expertise.
Required Skills
- Experience working with a premium or lifestyle brand.
- Ecommerce experience (ideally 5+ years).
Pay range and compensation package
As well as a competitive salary and a range of company benefits, you'll receive 50% discount on all products, and a 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.
Equal Opportunity Statement
Here at Hotel Chocolat, we've adopted hybrid working. This means you'll join us on site for three days a week, and for the other two days – you can work from wherever you like! The on-site location for this role is our support office, 'Mint House', in Royston, Hertfordshire. Our home from the very beginning, it's just off the A505 and 10 minutes' walk from Royston train station, with direct rail links to London King's Cross.
SEO Executive in Royston employer: Hotel Chocolat
Contact Detail:
Hotel Chocolat Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive in Royston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO expertise. We love seeing real examples of what you can do, so don’t be shy about sharing your work when you apply through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO strategy. We want to see your passion for our brand and how you can contribute to our mission. Tailor your answers to show how your skills align with our goals.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. We appreciate candidates who take the time to express their interest and keep the conversation going.
We think you need these skills to ace SEO Executive in Royston
Some tips for your application 🫡
Show Your SEO Passion: When you're writing your application, let your enthusiasm for SEO shine through! Share any personal projects or experiences that highlight your curiosity and passion for search. We love seeing candidates who are genuinely excited about the field.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with tools like Google Analytics and your understanding of technical SEO. This helps us see how you fit into our Ecommerce team!
Be Data-Driven: Since we’re all about using insights to drive decisions, include examples of how you've used data in your previous roles. Whether it’s tracking keyword rankings or analysing traffic trends, showing us your analytical side will definitely catch our eye.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team at Hotel Chocolat!
How to prepare for a job interview at Hotel Chocolat
✨Know Your SEO Basics
Make sure you brush up on your SEO principles before the interview. Understand the key concepts of on-page, content, and technical SEO, as well as how they apply to ecommerce. Being able to discuss these topics confidently will show that you're serious about the role.
✨Familiarise Yourself with Tools
Get comfortable with tools like Google Analytics, Google Search Console, and any other SEO platforms mentioned in the job description. If you can demonstrate your ability to use these tools effectively during the interview, it’ll give you a significant edge.
✨Showcase Your Passion for Ecommerce
Since this role is all about driving organic growth in a premium retail environment, be prepared to share your thoughts on current ecommerce trends. Discuss any relevant experiences you've had and how they relate to the brand's mission of making people and nature happy through chocolate.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their SEO strategy, team dynamics, or how they measure success. This not only shows your interest in the role but also helps you gauge if the company is the right fit for you.