At a Glance
- Tasks: Create and manage exciting CRM campaigns to engage over 3 million chocolate lovers.
- Company: Join Hotel Chocolat, a leading premium chocolate brand with a passion for quality.
- Benefits: Enjoy 50% off products and 70% off stays at our stunning Saint Lucia hideaway.
- Other info: Hybrid working model with great career growth opportunities in a dynamic team.
- Why this job: Make an impact in a fun, fast-paced environment while spreading happiness through chocolate.
- Qualifications: 2+ years of CRM experience and familiarity with customer marketing platforms like Ometria.
The predicted salary is between 40500 - 49500 £ per year.
As part of our mission to make people happy through chocolate, we’re looking for a Marketing Executive – CRM to join our CRM team.
As the CRM Executive, you’ll be responsible for planning and delivering targeted multichannel strategies and campaigns that drive value from our database of over 3 million customers.
You’ll work closely with our platform provider, Ometria, to ensure campaigns are creative, data-driven, and executed efficiently across all channels.
Your efforts will help build lasting and profitable customer relationships through personalised and engaging CRM communications.
As well as a competitive salary and company benefits, you’ll receive 50% discount on all products, and a delicious 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.
- 50% discount on all products
- a delicious 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.
Here at Hotel Chocolat, we've adopted a hybrid working pattern where appropriate.
For this role, it means working 2-3 days onsite with the remaining days spent working remotely, from home or wherever you like!
The on-site location for this role is our Head Office Mint House in Royston, Hertfordshire, our home since 1994; just off the A505, ten minutes' walk from Royston Train station and commutable from London Kings Cross.
What You’ll Be Doing...
- Develop CRM communication strategies across direct to consumer channels including email, SMS, App Push and Direct Mail to drive incremental behaviour among specific customer segments.
- Manage the end-to-end development of CRM campaigns, including calendar management, creative briefs, data insights, audience selections, and channel execution with Ometria.
- Be an Ometria super user, leveraging its full potential to optimise omnichannel communications.
- Produce campaign reports to analyse performance, uncover insights, and recommend improvements.
- Collaborate with Campaign, Product, Insights, and other internal teams to align CRM activity with wider business goals.
- Implement a test-and-learn approach to continually refine and optimise campaigns.
- Collaborate with the Loyalty team to deliver a positive experience to our VIP. ME members and grow customer retention, frequency and lifetime value.
Who You Are...
- You have 2+ years of CRM experience in an ecommerce or retail environment.
- Experience working with Ometria or similar customer marketing platforms (CMPs).
- Strong understanding of CRM KPIs and experience delivering CRM strategies.
- You’re a strong communicator and can build effective relationships across different teams.
- You’re enthusiastic, self-motivated, and adaptable to a fast-paced business environment.
Who We Are...
We’re one of the UK’s favourite premium chocolate brands, with a range of products spanning luxury gifts, alcohol, and our pioneering drinking chocolate system, the Velvetiser.
A cacao pod takes years to grow - it can’t be rushed if it’s going to be just right for our products.
The same can be said for Hotel Chocolat, which originally started as a mint production company before we realised it was luxury chocolate that we were really passionate about.
Now, we’re market leaders in the industry.
What began as an online-only business grew to 165 stores across the UK, and we’re still growing...
Today, we’re multi-category, multi-channel, and multi-territory, and our customers, colleagues, cacao farmers, and suppliers all benefit from the success we make together.
To learn more about us and read about our People Pledge – our commitment to equality, diversity, and inclusion – click here: hotelchocolat. com/uk/engaged-ethics/our-people. html
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CRM Executive in Royston employer: Hotel Chocolat
At Hotel Chocolat, we pride ourselves on being an exceptional employer that values passion and customer obsession. Our vibrant work culture fosters teamwork and personal development, offering a competitive salary, generous discounts, and exciting career progression opportunities in the heart of a premium retail environment. Join us to be part of a dynamic team where your love for chocolate and commitment to excellence can truly shine.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Royston
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hotel Chocolat and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hotel Chocolat are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hotel Chocolat on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hotel Chocolat. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in Royston
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hotel Chocolat. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hotel Chocolat:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hotel Chocolat’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hotel Chocolat
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hotel Chocolat will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hotel Chocolat, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
