Brand Activation Lead – Retail Events (Hybrid) in Royston

Brand Activation Lead – Retail Events (Hybrid) in Royston

Royston Full-Time 29700 - 36300 £ / year (est.) Home office (partial)
Hotel Chocolat

At a Glance

  • Tasks: Lead exciting retail events and develop creative activation strategies for Hotel Chocolat.
  • Company: Join the innovative team at Hotel Chocolat, known for its quality and creativity.
  • Benefits: Enjoy hybrid working, attractive staff discounts, and a vibrant work culture.
  • Other info: Be part of a dynamic team with opportunities for growth and development.
  • Why this job: Make a real impact by bringing creative concepts to life in retail settings.
  • Qualifications: Experience in brand activation and a passion for creative marketing.

The predicted salary is between 29700 - 36300 £ per year.

Hotel Chocolat is seeking a Brand Activation Manager – Retail Events to join our Marketing team on a permanent basis.

You’ll lead HC-led activations, develop the annual activation strategy and calendar, and create practical toolkits for store teams to deliver local events with high quality.

The role blends creative concepting with commercial focus, supported by hybrid working and attractive staff discounts.

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Brand Activation Lead – Retail Events (Hybrid) in Royston employer: Hotel Chocolat

At Hotel Chocolat, we pride ourselves on being an exceptional employer that values passion and customer obsession. Our vibrant work culture fosters teamwork and personal development, offering a competitive salary, generous discounts, and exciting career progression opportunities in the heart of a premium retail environment. Join us to be part of a dynamic team where your love for chocolate and commitment to excellence can truly shine.

Hotel Chocolat

Contact Details:

Hotel Chocolat Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Brand Activation Lead – Retail Events (Hybrid) in Royston

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hotel Chocolat and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hotel Chocolat are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hotel Chocolat on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hotel Chocolat. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Brand Activation Lead – Retail Events (Hybrid) in Royston

Brand Activation
Event Management
Strategic Planning
Creative Concepting
Commercial Awareness
Toolkit Development
Team Leadership

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hotel Chocolat. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Hotel Chocolat:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hotel Chocolat’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Hotel Chocolat

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hotel Chocolat will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Hotel Chocolat, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.