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- Tasks: Plan and deliver creative multichannel CRM strategies to engage over 3 million customers.
- Company: Join a dynamic team focused on building lasting customer relationships in the ecommerce space.
- Benefits: Enjoy a competitive salary, 50% product discount, and 70% off stays at our Saint Lucia hideaway.
- Why this job: Be part of a fast-paced environment where your creativity and data-driven insights make a real impact.
- Qualifications: 2+ years of CRM experience, familiarity with Ometria or similar platforms, and strong communication skills required.
- Other info: Collaborate with various teams to optimize campaigns and enhance customer loyalty.
The predicted salary is between 28800 - 42000 £ per year.
As the CRM Executive, you’ll be responsible for planning and delivering targeted multichannel strategies and campaigns that drive value from our database of over 3 million customers. You’ll work closely with our platform provider, Ometria, to ensure campaigns are creative, data-driven, and executed efficiently across all channels. Your efforts will help build lasting and profitable customer relationships through personalised and engaging CRM communications., * Develop CRM communication strategies across direct to consumer channels including email, SMS, App Push and Direct Mail to drive incremental behaviour among specific customer segments.
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Manage the end-to-end development of CRM campaigns, including calendar management, creative briefs, data insights, audience selections, and channel execution with Ometria.
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Be an Ometria super user, leveraging its full potential to optimise omnichannel communications.
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Produce campaign reports to analyse performance, uncover insights, and recommend improvements.
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Collaborate with Campaign, Product, Insights, and other internal teams to align CRM activity with wider business goals.
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Implement a test-and-learn approach to continually refine and optimise campaigns.
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Colloborate with the Loyalty team to deliver a positive experience to our VIP.ME members and grow customer retention, frequency and lifetime value.
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You have 2+ years of CRM experience in an ecommerce or retail environment.
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Experience working with Ometria or similar customer marketing platforms (CMPs).
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Strong understanding of CRM KPIs and experience delivering CRM strategies.
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You’re a strong communicator and can build effective relationships across different teams.
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You’re enthusiastic, self-motivated, and adaptable to a fast-paced business environment.
As well as a competitive salary and company benefits, you’ll receive 50% discount on all products, and a delicious 70% discount for you and your guests when you stay at our Rabot Estate hideaway on the paradise island of Saint Lucia.
CRM Executive employer: Hotel Chocolat
Contact Detail:
Hotel Chocolat Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarize yourself with Ometria and its features. Since you'll be expected to be an Ometria super user, understanding how to leverage its full potential will set you apart from other candidates.
✨Tip Number 2
Showcase your experience with multichannel CRM strategies. Be prepared to discuss specific campaigns you've managed and the results they achieved, as this will demonstrate your ability to drive value from customer databases.
✨Tip Number 3
Highlight your collaborative skills. Since the role involves working closely with various internal teams, sharing examples of successful cross-team projects can illustrate your ability to build effective relationships.
✨Tip Number 4
Emphasize your analytical skills. Be ready to discuss how you've used data insights to refine campaigns in the past, as this aligns with the test-and-learn approach mentioned in the job description.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities of a CRM Executive. Highlight your experience with multichannel strategies and campaigns, especially in e-commerce or retail environments.
Showcase Relevant Experience: Emphasize your 2+ years of CRM experience and any specific work you've done with Ometria or similar customer marketing platforms. Provide examples of successful campaigns you've managed.
Highlight Communication Skills: Since strong communication is key for this role, include examples of how you've built effective relationships across teams. Mention any collaborative projects that demonstrate your ability to work well with others.
Demonstrate Data-Driven Decision Making: Discuss your experience with analyzing campaign performance and using data insights to refine strategies. Mention any specific KPIs you've worked with and how you've used them to drive improvements.
How to prepare for a job interview at Hotel Chocolat
✨Showcase Your CRM Experience
Be prepared to discuss your previous CRM roles in detail, especially any experience you have with multichannel strategies. Highlight specific campaigns you've managed and the results they achieved.
✨Demonstrate Your Knowledge of Ometria
Since the role requires working closely with Ometria, familiarize yourself with its features and capabilities. Be ready to explain how you've used similar platforms in the past to optimize campaigns.
✨Prepare for Data-Driven Discussions
Understand key CRM KPIs and be ready to discuss how you've used data insights to inform your strategies. Prepare examples of how you've analyzed campaign performance and made recommendations for improvements.
✨Emphasize Collaboration Skills
This role involves working with various internal teams. Be prepared to share examples of how you've successfully collaborated with others in previous positions, particularly in aligning CRM activities with broader business goals.
