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- Tasks: Lead sales for MICE, grow market share, and manage key accounts.
- Company: Hotel Café Royal is a historic luxury hotel in the heart of London.
- Benefits: Enjoy competitive salary, bonuses, discounts, wellness sessions, and more.
- Why this job: Join a prestigious hotel with a vibrant culture and impactful legacy.
- Qualifications: Proven luxury hotel sales experience and exceptional communication skills required.
- Other info: This is a maternity cover role for 12 months.
Hotel Café Royal enjoys an unrivalled setting on Regent Street where the elegance of Mayfair, energy of Soho and sophistication of St. James combine. It is where history, culture, business and the stage are just steps away. For 150 years, people who make a difference have made their way through these doors.
We are currently seeking a Director of Sales - MICE for a 12 month maternity cover.
Your role:
- As Director of Sales for MICE you will be responsible for developing New Business and growing our market share through our existing accounts by promoting Hotel Café Royal as the luxury hotel of choice in London for groups and business guests.
- You will undertake extensive travel in order to meet key clients, develop potential new business, and participate in road shows and regional travel exhibitions.
- You will also undertake regular Account Management activities such as hosting fam-trips, arranging client visits to Café Royal and liaising with end clients.
- Your work will support and play a key part in the realisation of the wider hotel sales strategy.
- You will be expected to play an active role in the formulation of the annual sales budget and plan for the hotel.
Your profile:
- You will epitomise the very essence of 21st century hospitality; with a natural flair, drive and talent for Sales combined with extensive knowledge of both the High End Corporate and luxury international travel markets.
- Your experience must include a proven track record within the luxury hotel market.
- You will ideally have a background within a similar Senior Sales Manager / Head of MICE role in a similar Luxury 5* Hotel.
- Your communication skills (both verbal & written) will be exceptional.
- You will be able to demonstrate excellent time, leadership and project management skills.
Benefits:
- Highly competitive salary
- Annual discretionary bonus of up to 25% of basic salary dependent on achieving agreed quarterly KPIs
- Single cover private medical insurance with Aviva (after 3 months)
- Monthly zone 1 and 2 travel card allowance for sales meetings / events
- Access to heavily discounted friends and family rooms rates across the Set Hotels
- Two complimentary rooms nights per year in London, Paris or Amsterdam (after 1 year of employment)
- Up to 50% colleagues discount in all our food and beverage outlets
- Colleague wellness sessions in our Akasha spa each month
- Regular social events, including our infamous Summer Party and Black-Tie Annual Awards dinner
- Christmas celebrations, including colleague lunch and Christmas gift
- Automatic membership of the company’s life assurance scheme from day one
- Generous discounts on retail and dining in Central London
- Mental health support including Employee Assistance Programme (EAP)
- A variety of external benefits including gym discounts and free eye tests
- Cycle to work scheme and season ticket loan
- A wide range of both internal and external training and development programmes
- The usual bits and bobs such as free meals on duty, uniform laundry, pension & holiday
Director of Sales MICE Maternity Cover employer: Hotel Cafe Royal
Contact Detail:
Hotel Cafe Royal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales MICE Maternity Cover
✨Tip Number 1
Network like a pro! Since this role requires extensive local knowledge and connections, reach out to industry contacts on LinkedIn or attend relevant events. Building relationships with key players in the MICE sector can give you an edge.
✨Tip Number 2
Showcase your expertise! Prepare to discuss your previous successes in sales, particularly within luxury hotels. Be ready to share specific examples of how you've grown market share or developed new business in similar roles.
✨Tip Number 3
Familiarise yourself with Hotel Café Royal! Understanding the hotel's unique offerings and its position in the market will help you tailor your approach. Visit the hotel if possible, and engage with their services to get a feel for the brand.
✨Tip Number 4
Prepare for the interview by anticipating questions related to sales strategy and account management. Think about how you would formulate a sales plan for the hotel and be ready to discuss your ideas on achieving revenue targets.
We think you need these skills to ace Director of Sales MICE Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in sales, particularly within the luxury hotel market. Emphasise your achievements in developing new business and managing accounts, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for hospitality and your understanding of the MICE sector. Mention specific examples of how you've successfully grown market share or developed client relationships in previous roles.
Showcase Your Network: Since being well-networked is crucial for this position, include details about your industry contacts and any relevant partnerships you've established. This will demonstrate your ability to leverage connections for business growth.
Highlight Leadership Skills: As the role requires strong leadership and project management skills, provide examples of how you've led teams or projects in the past. Discuss how you set and achieved sales targets, showcasing your strategic thinking.
How to prepare for a job interview at Hotel Cafe Royal
✨Showcase Your Sales Expertise
Make sure to highlight your proven track record in sales, especially within the luxury hotel market. Prepare specific examples of how you've successfully developed new business and managed key accounts, as this will demonstrate your capability for the Director of Sales role.
✨Demonstrate Local Knowledge
Since the role requires extensive travel and local networking, be ready to discuss your knowledge of the London market. Share insights about potential clients and how you would leverage your existing contacts to promote Hotel Café Royal effectively.
✨Prepare for Financial Discussions
As you'll be involved in formulating the annual sales budget, brush up on your financial acumen. Be prepared to discuss how you would report on business trends and manage revenue against the P&L, showcasing your analytical skills.
✨Exemplify Leadership and Project Management Skills
The role demands strong leadership and project management abilities. Prepare to discuss how you've set and achieved demanding sales targets in the past, and be ready to share your strategies for managing multiple projects simultaneously.
