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For Companies At a Glance
- Tasks: Lead ecommerce marketing strategies and drive growth for a dynamic London eyewear brand.
- Company: Hot Futures, an innovative independent eyewear brand with a loyal customer base.
- Benefits: Competitive salary, performance bonuses, hybrid work, and staff discounts.
- Why this job: Shape the digital future of a creative brand and make a real impact.
- Qualifications: 3+ years in ecommerce or performance marketing, ideally in fashion.
- Other info: Join a close-knit team expanding internationally with genuine ownership.
The predicted salary is between 39000 - 61000 £ per year.
We are looking for an Ecommerce Marketing Manager to lead the next phase of growth. Hot Futures is an established independent London eyewear brand with a loyal London-based customer base and a growing international following. We are currently planning an upcoming launch in Australia with a view to expansion in Europe and the US in 2026. Offering both sunglasses and optical services, Hot Futures is now ready to scale its digital presence to support the brand's growth while elevating its London stores.
About the Role
This is a pivotal, hands-on role for a marketer who can blend creative storytelling and strategy with performance marketing expertise. This is an exciting opportunity for the right candidate to shape the future success of the brand with the help of our small but dynamic retail team. You will be given real responsibility and opportunity to meaningfully grow our digital presence, make big picture strategic decisions and help shape the future of Hot Futures.
You’ll take ownership of our ecommerce growth across Meta, Google Search and Email, crafting and executing full-funnel strategies, from concept to conversion and retention. You’ll be instrumental in building our digital marketing function from the ground up, introducing scalable, effective and brand-aligned acquisition systems. You will work closely with the team to digitally elevate and improve the full customer journey from store visits to website UX.
We’re looking for someone who can show a track record of building profitable funnels through creative commercial thinking and a strong grounding in performance marketing strategies for alignable fashion D2C brands.
Key Responsibilities
- Develop and deliver full-funnel marketing strategies across Meta, Google and Email that drive awareness, traffic and conversion.
- Build and manage Meta Ads, Google Search and Shopping campaigns directly, optimising for ROAS and customer acquisition cost.
- Create and manage email flows and campaigns that nurture and retain our community.
- Lead digital marketing strategies for new product and collection launches online, building campaign narratives and ad structures that tell our story while delivering results.
- Partner with the creative team to concept, brief and test performance-focused ad content that stays true to our brand aesthetic.
- Track and interpret key metrics across Shopify, Meta and Google using data to guide next steps and make actionable improvements over time.
- Establish scalable systems for ecommerce marketing operations, setting the groundwork for future growth and international expansion.
About You
- 3+ years experience in ecommerce or performance marketing, ideally within a fashion or lifestyle brand.
- Confident running Meta and Google Ads directly, with a strong understanding of audiences, creative testing and campaign structure.
- Creative and strategic but hands-on and able to build effective marketing flows and systems that deliver immediate impact.
- Able to translate data into actionable insights which will materially grow digital performance in a consistent and sustainable way.
- Passionate about brand and storytelling with an understanding and track record of demonstrating how you’ve delivered creativity and conversion hand in hand.
- Able to identify areas to improve our digital performance and bring forward actionable solutions to these areas.
- Familiarity with Shopify and Klaviyo/Mailchimp (or similar platforms).
- Excited to grow digital channels from a low base into a major revenue driver.
Why Join Us
- Play a leading role in shaping the digital future of an energetic, creative and dynamic London brand.
- Build our ecommerce and marketing systems from the ground up, with genuine ownership and creative input.
- Be part of a design-led, close-knit team expanding internationally.
- Competitive salary £45,000-£55,000 DOE, plus performance bonus linked to online growth.
- Hybrid working and staff discount.
If you are an experienced applicant who is or has previously worked at a higher executive level we would still be interested to hear from you.
To apply: Please send your CV and a short cover note outlining your experience with Meta, Google and email marketing campaigns and provide one example of a campaign where you’ve turned creative storytelling into measurable ecommerce growth.
Ecommerce Marketing Manager employer: Hot Futures
Contact Detail:
Hot Futures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in ecommerce marketing. This will help you stand out and demonstrate your ability to drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can elevate their digital presence and contribute to their growth strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Hot Futures.
We think you need these skills to ace Ecommerce Marketing Manager
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your experience with Meta, Google, and email marketing campaigns, and don’t forget to showcase any creative storytelling that led to measurable growth.
Nail the Cover Note: Keep it short and sweet but impactful. Use this space to connect your past experiences directly to the role. Mention specific campaigns you've worked on and how they align with what we’re looking for at Hot Futures.
Show Your Passion: We love candidates who are genuinely excited about our brand and the role. Let your enthusiasm shine through in your application. Share why you want to be part of our journey and how you can contribute to our growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Hot Futures
✨Know Your Numbers
Before the interview, brush up on key metrics related to ecommerce marketing. Be ready to discuss your experience with ROAS, customer acquisition costs, and how you've used data to drive decisions. This shows you understand the performance side of marketing, which is crucial for the role.
✨Showcase Your Creativity
Prepare examples of campaigns where you've successfully blended creative storytelling with performance marketing. Bring along case studies or metrics that highlight how your creative strategies led to measurable growth. This will demonstrate your ability to think outside the box while still delivering results.
✨Familiarise Yourself with the Brand
Dive deep into Hot Futures' brand story, products, and current marketing strategies. Understanding their aesthetic and customer base will help you tailor your responses and show genuine interest in the company. Plus, it’ll give you a chance to suggest ideas that align with their vision.
✨Prepare Questions
Have a list of insightful questions ready about their upcoming launches and digital strategies. Asking about their goals for expansion and how they envision the role contributing to that will not only show your enthusiasm but also your strategic thinking.
