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For Companies At a Glance
- Tasks: Lead ecommerce marketing strategies and drive growth through creative storytelling and performance marketing.
- Company: Hot Futures, a dynamic London eyewear brand with international expansion plans.
- Benefits: Competitive salary, performance bonuses, hybrid working, and staff discounts.
- Why this job: Shape the digital future of a vibrant brand and make a real impact.
- Qualifications: 3+ years in ecommerce or performance marketing, ideally in fashion or lifestyle.
- Other info: Join a close-knit team and build marketing systems from the ground up.
The predicted salary is between 45000 - 55000 £ per year.
Overview
We’re looking for an Ecommerce Marketing Manager to lead the next phase of growth.
Hot Futures, is an established independent London eyewear brand with a loyal London based customer base and a growing international following. We are currently planning an upcoming launch in Australia with a view to expansion in Europe and the US in 2026. Offering both sunglasses and optical services, Hot Futures is now ready to scale its digital presence to support the brand’s growth, while elevating its London stores.
About the Role
This is a pivotal, hands-on role for a marketer who can blend creative storytelling and strategy, with performance marketing expertise. This is an exciting opportunity for the right candidate to shape the future success of the brand with the help of our small but dynamic retail team. You will be given real responsibility and opportunity to meaningfully grow our digital presence, make big picture strategic decisions and help shape the future of Hot Futures.
You’ll take ownership of our ecommerce growth across Meta, Google Search and Email, crafting and executing full-funnel strategies, from concept to conversion and retention. You’ll be instrumental in building our digital marketing function from the ground up, introducing scalable, effective and brand-aligned acquisition systems. You will work closely with the team to digitally elevate and improve the full customer journey from store visits to website UX.
We’re looking for someone who can show a track record of building profitable funnels through creative commercial thinking and a strong grounding in performance marketing strategies for alignable fashion D2C brands.
Key Responsibilities
- Develop and deliver full-funnel marketing strategies across Meta, Google and Email that drive awareness, traffic and conversion.
- Build and manage Meta Ads, Google Search and Shopping campaigns directly, optimising for ROAS and customer acquisition cost.
- Create and manage email flows and campaigns that nurture and retain our community.
- Lead digital marketing strategies for new product and collection launches online, building campaign narratives and ad structures that tell our story while delivering results.
- Partner with the creative team to concept, brief and test performance-focused ad content that stays true to our brand aesthetic.
- Track and interpret key metrics across Shopify, Meta and Google — using data to guide next steps and make actionable improvements over time.
- Establish scalable systems for ecommerce marketing operations, setting the groundwork for future growth and international expansion.
About You
- 3+ years’ experience in ecommerce or performance marketing, ideally within a fashion or lifestyle brand.
- Confident running Meta and Google Ads directly, with a strong understanding of audiences, creative testing and campaign structure.
- Creative and strategic but hands-on and able to build effective marketing flows and systems that deliver immediate impact.
- Able to translate data into actionable insights which will materially grow digital performance in a consistent and sustainable way.
- Passionate about brand and storytelling with an understanding and track record of demonstrating how you’ve delivered creativity and conversion hand in hand.
- Able to identify areas to improve our digital performance and bring forward actionable solutions to these areas.
- Familiarity with Shopify and Klaviyo/Mailchimp (or similar platforms).
- Excited to grow digital channels from a low base into a major revenue driver.
Why Join Us
- Play a leading role in shaping the digital future of an energetic, creative and dynamic London brand.
- Build our ecommerce and marketing systems from the ground up, with genuine ownership and creative input.
- Be part of a design-led, close-knit team expanding internationally.
- Competitive salary £45,000–£55,000 DOE, plus performance bonus linked to online growth.
- Hybrid working and staff discount.
How to Apply
If you are an experienced applicant who is or has previously worked at a higher executive level we would still be interested to hear from you.
To apply: Please send your CV and a short cover note outlining your experience with Meta, Google and email marketing campaigns and provide one example of a campaign where you’ve turned creative storytelling into measurable ecommerce growth.
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Ecommerce Marketing Manager employer: Hot Futures
Contact Detail:
Hot Futures Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in ecommerce marketing. This will help you stand out during interviews and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital presence and think about how you can contribute to their growth. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Hot Futures.
We think you need these skills to ace Ecommerce Marketing Manager
Some tips for your application 🫡
Craft a Compelling Cover Note: Your cover note is your chance to shine! Keep it short and sweet, but make sure to highlight your experience with Meta, Google, and email marketing campaigns. Don’t forget to include that one standout campaign where you turned creative storytelling into measurable growth.
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Ecommerce Marketing Manager role. Highlight your hands-on experience with performance marketing and any specific achievements in building profitable funnels. We want to see how you can bring value to our team!
Show Your Passion for the Brand: We love a candidate who’s genuinely excited about what we do! In your application, share why you’re passionate about Hot Futures and how you can contribute to our brand story. This will help us see how you fit into our dynamic team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Hot Futures!
How to prepare for a job interview at Hot Futures
✨Know Your Numbers
Before the interview, brush up on your metrics! Be ready to discuss specific examples of how you've optimised campaigns for ROAS and customer acquisition costs. This role is all about data-driven decisions, so showing you can translate numbers into actionable insights will impress them.
✨Showcase Your Creativity
Prepare to share examples of your creative storytelling in marketing. Think of a campaign where you combined creativity with performance marketing. Highlight how you crafted narratives that not only engaged audiences but also drove conversions. They want to see your ability to blend strategy with creativity!
✨Familiarise Yourself with Their Brand
Dive deep into Hot Futures' brand identity and values. Understand their aesthetic and customer base. During the interview, reference how your strategies can align with their brand story and help elevate their digital presence. This shows you're genuinely interested and have done your homework!
✨Prepare Questions About Growth Strategies
Think of insightful questions regarding their current digital marketing efforts and future expansion plans. Ask about their challenges in scaling their ecommerce operations or how they envision the role contributing to their growth. This demonstrates your strategic thinking and eagerness to be part of their journey.
