Head of Organic Marketing (Content and SEO)

Description

Employment

Full time, remote or hybrid, depending on location, with some travel required.

This role is open to candidates based in England and across Europe who are fluent in English and have the legal right to work in their country of residence.

Please note that we are unable to offer visa sponsorship for this role.

Role Purpose

The Head of Organic Marketing (Content and SEO) will define and lead the global organic marketing strategy for hosting. com, bringing together SEO and content to increase search visibility, build market authority, attract qualified audiences and deliver measurable commercial growth.

This role owns organic marketing performance and customer content across the full customer journey, from awareness and education through to product consideration, conversion, activation, product adoption and retention.

Its remit includes website content, the customer knowledge base, customer facing product documentation, guides, courses and educational content.

The role is accountable for ensuring that hosting. com is discoverable across traditional search engines, emerging AI powered discovery channels and other relevant organic platforms.

It will also ensure customers can easily access accurate, useful and consistent information that helps them understand, activate and gain value from their products.

The role combines strategic leadership, deep SEO and content expertise, strong editorial judgement, commercial awareness and an excellent understanding of digital customer behaviour.

The Head of Organic Marketing will bring together SEO and content activity across markets, brands, products and channels, establishing a clear global approach while allowing for appropriate local relevance.

Requirements

• Own the global organic marketing strategy
• Develop and deliver a global organic marketing strategy aligned with company growth priorities, brand positioning, product strategy and customer needs.
• Establish an integrated approach across technical SEO, on page SEO, authority building, content strategy, customer education and organic conversion.
• Translate commercial priorities into clear organic growth opportunities, content themes, campaigns, optimisation plans and measurable outcomes.
• Define the role of organic marketing across awareness, customer acquisition, product education, conversion, activation, product adoption, retention and customer advocacy.
• Establish clear audience segments, search journeys, customer needs and messaging priorities.
• Create an effective balance between global consistency and local market relevance.
• Prioritise activity based on commercial opportunity, customer value, required effort and expected return.
• Lead SEO strategy and performance
• Own the global SEO strategy and organic search performance across hosting. com websites, products and priority markets.
• Establish clear priorities across technical SEO, keyword and topic strategy, on page optimisation, internal linking, authority building and organic conversion.
• Use search data, customer behaviour, competitor insight and market trends to identify opportunities to increase qualified organic traffic and commercial performance.
• Partner with Website, Technology and Product teams to identify and resolve technical issues affecting crawlability, indexation, site structure, speed, customer experience and search performance.
• Define SEO requirements for website development, migrations, product launches and other significant digital changes.
• Ensure organic search considerations are embedded at the appropriate stage of website, product and campaign planning.
• Develop a clear approach to authority building, including relevant partnerships, digital public relations, expert contributions and credible external coverage.
• Monitor changes in search algorithms, customer search behaviour and AI AI powered discovery, adapting the strategy accordingly.
• Protect organic performance during website changes, brand consolidation, acquisitions and migrations.
• Build hosting. com as a trusted authority
• Develop distinctive, useful and credible content that strengthens hosting. com’s position as a trusted expert in hosting, domains, websites, security and online growth.
• Build an editorial approach that makes technical subjects accessible, practical and relevant to customers.
• Identify opportunities for original research, expert commentary, customer insight, thought leadership and industry analysis.
• Ensure content demonstrates genuine expertise and answers customer needs, rather than being created solely to target search volume.
• Partner with internal experts to turn technical knowledge into compelling and authoritative customer content.
• Strengthen the expertise, credibility and trust signals associated with hosting. com and its contributors.
• Ensure content is structured and presented effectively for traditional search, AI powered discovery and customer usability.
• Own content strategy and performance
• Own the global content strategy, editorial direction and performance framework.
• Translate customer needs, search demand and commercial priorities into clear content plans and production roadmaps.
• Ensure consistent and effective content across websites, landing pages, product pages, campaigns, guides, email journeys and other relevant channels.
• Lead the creation of content that supports relevant product discovery and conversion without compromising quality or customer trust.
• Improve the quality and performance of existing content through structured review, consolidation, optimisation, repurposing and removal where appropriate.
• Identify gaps across the customer journey where unclear, missing or ineffective content creates friction.
• Ensure messaging remains consistent across acquisition, product, support and customer communications
• Own the knowledge base, customer documentation and education content
• Own the strategy, quality and effectiveness of the customer knowledge base, customer facing product documentation, courses, tutorials, guides and educational content.
• Establish a coherent approach to customer education, ensuring customers can easily find the information they need throughout consideration, onboarding, activation and ongoing product use.
• Work with Product, Customer, Support and technical subject experts to create and maintain accurate, accessible and useful product documentation.
• Ensure the customer knowledge base is clearly structured, searchable, current and aligned with customer needs, product changes and recurring support enquiries.
• Develop courses, learning pathways, tutorials and educational resources that help customers build confidence, use their products successfully and achieve value more quickly.
• Identify where unclear, missing or ineffective documentation creates friction, contributes to avoidable support demand or prevents successful product adoption.
• Use search data, customer feedback, support insight and product usage information to prioritise new content and improve existing resources.
• Establish clear ownership, review cycles and quality standards for knowledge base articles, documentation, courses and educational content.
• Ensure customer guidance remains consistent across the website, products, knowledge base, courses and support communications.
• Measure the effectiveness of customer education content through relevant indicators, including usage, search success, customer feedback, activation, product adoption, support demand and retention.
• Deliver measurable organic growth
• Establish clear objectives and performance measures for SEO, content and wider organic marketing activity.
• Own performance against agreed measures, including search visibility, qualified organic traffic, rankings, engagement, assisted conversion, activation and revenue contribution.
• Connect organic marketing investment and activity to measurable customer and commercial outcomes.
• Build reporting that clearly explains performance, opportunities, risks and recommended actions.
• Use testing and experimentation to improve organic journeys, content effectiveness and conversion.
• Identify underperforming activity and redirect resources towards opportunities with stronger customer and commercial value.
• Communicate organic marketing performance clearly to senior stakeholders, including the factors influencing results and the actions required.
• Establish organic marketing standards and governance
• Set global standards covering SEO, editorial quality, tone of voice, accessibility, accuracy, brand alignment and customer relevance.
• Build clear planning, briefing, optimisation, review, approval, publishing and measurement processes.
• Establish ownership and governance across global teams, local markets and external partners.
• Define how SEO and content requirements should be incorporated into website, campaign, product and market planning.
• Create standards for the responsible use of AI in research, content production, optimisation and quality assurance.
• Protect quality and credibility by ensuring appropriate human judgement, subject expertise and fact checking remain central to the process.
• Ensure organic marketing activity follows relevant legal, regulatory, privacy and intellectual property requirements.
• Lead and develop the organic marketing capability
• Lead, develop and inspire SEO specialists, content specialists, editors, writers and external partners.
• Assess current capability, structure and ways of working, then recommend improvements aligned with the strategy.
• Clarify responsibilities and establish an effective operating model across Organic Marketing, Website, Brand, Product, Growth, Customer, Support and regional marketing teams.
• Build a culture of technical excellence, strong editorial judgement, customer focus, commercial accountability and continuous improvement.
• Develop internal expertise while using agencies and freelance support where this provides clear value.
• Set clear expectations, provide effective feedback and support the professional development of the team.

Experience and knowledge

• Significant experience leading organic marketing, SEO and content strategy within a digital, technology, software, ecommerce or subscription business.
• Evidence of building or leading an integrated SEO and content function that has delivered measurable commercial growth.
• Strong knowledge of technical SEO, on page optimisation, authority building, search intent, content strategy and organic conversion.
• Experience using analytics, search intelligence and performance data to make investment and prioritisation decisions.
• Experience managing organic performance across multiple products, markets, audiences or brands.
• Experience overseeing customer knowledge bases, customer facing product documentation, courses or digital education content.
• Experience working with Product, Customer and Support teams to translate technical knowledge into clear and accessible customer guidance.
• Understanding of how customer education and documentation can improve activation, product adoption, customer satisfaction, retention and support efficiency.
• Strong editorial judgement, with the ability to simplify complex or technical subjects without losing accuracy.
• Experience working with Website, Technology and Product teams to resolve technical SEO issues and embed organic requirements.
• Experience leading and developing teams, including distributed and remote contributors.
• Experience establishing governance, workflows, standards and performance measures.
• Practical understanding of how AI is changing content creation, search behaviour and customer discovery.
• Experience managing website migrations, brand consolidation or significant changes affecting organic performance would be beneficial.
• Experience within hosting, domains, website technology, cloud services or a related sector would be highly beneficial but is not essential.

Skills and capabilities

• Strategic and commercial thinking.
• Deep understanding of SEO, content and organic customer acquisition.
• Strong analytical capability and confident interpretation of performance data.
• Exceptional editorial judgement and attention to quality.
• Strong customer and audience orientation.
• Ability to connect organic marketing activity to growth and revenue outcomes.
• Confident use of insight, testing and experimentation.
• Strong stakeholder management and influencing skills.
• Ability to create clarity across complex, distributed brands.
• Excellent written and verbal communication.
• Pragmatic decision making and effective prioritisation.
• Ability to challenge low value activity and focus resources on meaningful outcomes.
• Ability to balance immediate performance requirements with sustainable organic growth.
• Leadership through our values

As a leader, the Head of Organic Marketing is expected to actively embed the hosting. com values across the department.

This means setting clear expectations, modelling the right behaviours, addressing conduct that falls short and ensuring the values are visible in everyday decisions, priorities and ways of working.

Be Pragmatic

Focus the team on SEO and content activity that solves genuine customer problems and delivers measurable outcomes.

Make clear choices about where to invest, simplify unnecessarily complex processes and stop activity that does not create value.

Be Trusted

Protect the accuracy, credibility and integrity of everything hosting. com publishes.

Use responsible SEO practices, communicate openly, honour commitments and build confidence through consistent decisions and reliable delivery.

Be Energetic

Create momentum, bring clarity when priorities are competing and inspire the team to turn insight into action.

Maintain pace without compromising quality or creating unsustainable expectations.

Be Accountable

Take ownership of the organic marketing strategy, team performance, investment decisions and results.

Set clear expectations, use evidence to assess impact and create an environment where people can acknowledge mistakes, learn and improve.

Be Respectful

Build an inclusive and collaborative team where people can challenge ideas constructively and contribute openly.

Respect regional, cultural, technical and functional expertise while maintaining clear global standards.

Be Innovative

Challenge established approaches to SEO, content and customer education.

Encourage thoughtful experimentation, particularly in response to AI powered discovery and changing customer behaviour, while ensuring innovation remains purposeful and commercially relevant.