At a Glance
- Tasks: Lead digital marketing strategies to boost brand visibility and student engagement.
- Company: Join Host, a vibrant community-focused company dedicated to student well-being.
- Benefits: Enjoy competitive salary, 25 days holiday, and a supportive work culture.
- Other info: Flexible hybrid role with opportunities for professional growth and development.
- Why this job: Make a real impact on students' lives while advancing your marketing career.
- Qualifications: 4+ years in digital marketing with strong skills in paid media and SEO.
The predicted salary is between 55000 - 60000 £ per year.
- Position
- Digital Marketing Manager (Central Marketing Team)
About the Role
At Host, we don’t just provide student accommodation – we create thriving communities where students can feel happy, safe and supported throughout their university journey.
Our mission?
To be the best – and that starts with hiring brilliant people like you!
We are looking for a Digital Marketing Manager to join our Central Marketing Team.
This hybrid role requires two days a week in our London office, with flexibility for home working and regular travel as required.
Full‑time, 40 hours per week, Monday to Friday, 09:00am‑17:30pm. Salary £55,000–£60,000, reflective of experience and responsibilities.
Responsibilities
- Develop and execute digital marketing strategies across PBSA and co‑living portfolios to support occupancy, revenue, and brand objectives.
- Own digital performance across the full funnel, from demand generation through to conversion.
- Manage in‑house paid media activity across Google Ads, Meta, and Tik Tok, including campaign strategy, targets, and optimisation.
- Work closely with the Marketing Director and Marketing Manager on paid media budgets, monitoring spend, performance and ROI.
- Lead SEO/GEO strategy and website optimisation across Word Press, ensuring content, UX and landing pages support conversion goals.
- Use GA4, Microsoft Clarity and platform‑specific tools to report on performance and identify opportunities for improvement.
- Own CRM management, campaign delivery, nurture journeys, segmentation, automation, and reporting.
- Lead AI integration into marketing and customer journey workflows to improve efficiency and service delivery.
- Line‑manage and develop the Google PPC Executive and Social Media & Events Executive.
- Collaborate with Marketing, Commercial and Onsite teams to ensure digital activity supports local and national objectives.
Qualifications
- 4+ years’ experience in a digital or performance marketing role, ideally in‑house.
- Strong hands‑on experience across paid media including Google Ads, Meta and Tik Tok.
- Solid understanding of SEO, GEO, website optimisation and CRO best practice.
- Experience managing CRM activity, customer journeys and marketing automation.
- Strong analytical skills with the ability to interpret data and turn insight into action.
- Experience managing budgets and optimising spend for performance.
- Line management experience or strong mentoring capability.
- Highly organised, commercially focused approach and confidence working at pace.
- Experience in PBSA, co‑living, property, hospitality or similarly fast‑moving sectors is advantageous.
Benefits
- Career growth – we invest in training and development to help you reach your potential.
- A great work culture – friendly, supportive and built on trust.
- A role with purpose – making a real difference in students’ lives.
- Competitive salary and benefits (including pension and cycle‑to‑work scheme).
- 25 days holiday plus bank holidays (pro‑rata for part‑time staff).
- Extra day off on your birthday.
- Extra day off annually for volunteering.
- Access to our Employee Assistance Programme.
Ready to make an impact?
If you’re passionate about performance marketing, love using data to improve results and want to play a leading role in shaping our digital growth, we’d love to hear from you.
At Host, we celebrate diversity and are committed to creating an inclusive environment where everyone can thrive.
We welcome applications from all backgrounds and communities and are happy to discuss any reasonable adjustments to support you.
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Digital Marketing Manager employer: Host Student Housing Limited
At Host, we pride ourselves on fostering a vibrant and inclusive work culture where our team members are valued and supported. As a Housekeeper, you will not only contribute to creating a welcoming home for students but also benefit from career growth opportunities, a competitive salary, and a range of perks including extra days off for your birthday and volunteering. Join us in making a meaningful impact in students' lives while enjoying a friendly and trusting environment that prioritises your well-being.
Contact Details:
Host Student Housing Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Host Student Housing Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Host Student Housing Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Host Student Housing Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Host Student Housing Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Host Student Housing Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Host Student Housing Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Host Student Housing Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Host Student Housing Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Host Student Housing Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Host Student Housing Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
