Digital Marketing Manager in City of Westminster

Position

Digital Marketing Manager (Central Marketing Team)

About the Role

At Host, we don’t just provide student accommodation – we create thriving communities where students can feel happy, safe and supported throughout their university journey. Our mission? To be the best – and that starts with hiring brilliant people like you!

We are looking for a Digital Marketing Manager to join our Central Marketing Team. This hybrid role requires two days a week in our London office, with flexibility for home working and regular travel as required.

Full‑time, 40 hours per week, Monday to Friday, 09:00am‑17:30pm. Salary £55,000–£60,000, reflective of experience and responsibilities.

Responsibilities

• Develop and execute digital marketing strategies across PBSA and co‑living portfolios to support occupancy, revenue, and brand objectives.
• Own digital performance across the full funnel, from demand generation through to conversion.
• Manage in‑house paid media activity across Google Ads, Meta, and TikTok, including campaign strategy, targets, and optimisation.
• Work closely with the Marketing Director and Marketing Manager on paid media budgets, monitoring spend, performance and ROI.
• Lead SEO/GEO strategy and website optimisation across WordPress, ensuring content, UX and landing pages support conversion goals.
• Use GA4, Microsoft Clarity and platform‑specific tools to report on performance and identify opportunities for improvement.
• Own CRM management, campaign delivery, nurture journeys, segmentation, automation, and reporting.
• Lead AI integration into marketing and customer journey workflows to improve efficiency and service delivery.
• Line‑manage and develop the Google PPC Executive and Social Media & Events Executive.
• Collaborate with Marketing, Commercial and Onsite teams to ensure digital activity supports local and national objectives.

Qualifications

• 4+ years’ experience in a digital or performance marketing role, ideally in‑house.
• Strong hands‑on experience across paid media including Google Ads, Meta and TikTok.
• Solid understanding of SEO, GEO, website optimisation and CRO best practice.
• Experience managing CRM activity, customer journeys and marketing automation.
• Strong analytical skills with the ability to interpret data and turn insight into action.
• Experience managing budgets and optimising spend for performance.
• Line management experience or strong mentoring capability.
• Highly organised, commercially focused approach and confidence working at pace.
• Experience in PBSA, co‑living, property, hospitality or similarly fast‑moving sectors is advantageous.

Benefits

• Career growth – we invest in training and development to help you reach your potential.
• A great work culture – friendly, supportive and built on trust.
• A role with purpose – making a real difference in students’ lives.
• Competitive salary and benefits (including pension and cycle‑to‑work scheme).
• 25 days holiday plus bank holidays (pro‑rata for part‑time staff).
• Extra day off on your birthday.
• Extra day off annually for volunteering.
• Access to our Employee Assistance Programme.

Ready to make an impact? If you’re passionate about performance marketing, love using data to improve results and want to play a leading role in shaping our digital growth, we’d love to hear from you.

At Host, we celebrate diversity and are committed to creating an inclusive environment where everyone can thrive. We welcome applications from all backgrounds and communities and are happy to discuss any reasonable adjustments to support you.