Horticultural Content Creator

12 month fixed term contract

Employer: Immediate Media

Location: London

Salary: up to £34,000 based on experience

Hours: Full Time

Place Of Work: Hybrid

Closing date: 21 August 2026

Contract Type: Contract

Function: Gardening Jobs

Sector: Associations

Seniority: Executive

About The Role

As a Horticultural Content Creator, you will be a dedicated, skilled gardener who is also a confident creator across both the written word and video — someone who can produce two to three written pieces a week and appear on camera, moving fluently between a magazine feature, a web guide and a YouTube script without sacrificing accuracy, depth or craft. Above all, it's a role for someone for whom gardening is a genuine vocation: not a subject they cover, but something they do. That kind of expertise comes only from years of hands‑on experience — and it's what makes every piece, written or filmed, worth the audience's time.

AI and the future of publishing

We expect a strong understanding and curiosity about AI's role in the future of publishing and the opportunities it offers businesses and audiences alike. AI is still evolving — you won't have all the answers, but an open mind and enthusiasm for the possible are a must. Immediate believes in applying AI responsibly and impactfully to enhance our content and products, and is committed to upskilling all staff to futureproof both the business and our people's careers.

As a Horticultural Content Creator, You Will

• Written content: Produce two to three pieces of horticultural content per week across print, digital and off-platform channels — practical guides, seasonal advice, plant profiles, how-tos and news-led pieces — adapting tone, depth and format for audiences from the seasoned exhibitor to the first‑time windowsill grower. Contribute longer‑form magazine features under the editor's direction, reflecting the depth the GW print audience expects. Produce strong written assets to accompany video output — web articles, summaries and guides — supporting the brand's multiplatform model.
• Video content: Plan, script and present horticultural video for YouTube and social, bringing practical authority and a warm, credible on‑camera presence. Mine Gardeners' World's extensive content archive for fresh, engaging video formats. Plan written and video output together so the two reinforce each other rather than duplicate effort.
• Audio and podcast: Contribute to the Gardeners' World podcast, particularly future team‑based formats, and help develop stories, guests and themes that work across podcast and print in collaboration with the podcast editor.
• Collaboration and planning: Work closely with the editorial team to plan and deliver content against seasonal and strategic priorities, and help develop new formats that resonate with both established and newer audiences. Represent the Gardeners' World voice consistently across all output, in line with editorial guidelines and brand values.

Requirements

• Horticultural training to Level 3 or equivalent (e.g. RHS Level 3, a relevant degree or demonstrably equivalent practical qualification).
• Extensive practical gardening experience — the kind immediately evident in the specificity of the work.
• Strong, versatile writing skills, with a portfolio showing confident writing for both print and digital, produced consistently and at volume without sacrificing craft.
• A natural editorial thinker who understands the difference between a magazine feature, a web guide and a social caption, and adapts voice accordingly.
• Confidence on camera, or clear evidence of growing into it — comfortable presenting, being coached and developing a presenter voice.
• A collaborative team player, generous with their knowledge and as happy supporting a colleague's piece as leading their own, across both formats.
• The ability to manage multiple deadlines and output streams at once, working independently and within a close‑knit team.
• An open, enthusiastic approach to new tools and ways of working, including the growing role of AI in editorial production.

Desirable

• Experience in an editorial environment — print, digital or broadcast.
• Familiarity with SEO and writing for web audiences.
• Experience of video, social or podcast content creation, and comfort behind a microphone.
• An existing social or YouTube presence with a gardening audience.

BBC Gardeners’ World Magazine and gardenersworld.com are award‑winning platforms. We have the best experts – from Monty Don and Frances Tophill to Arit Anderson and Adam Frost – all under one roof, and they’re joined by the brightest new talent. Together, they help us create world‑class content across all our brand offerings, including our hugely popular podcast, thriving social channels, and exciting live shows and events. Along with advice, our audience comes to us for timely tasks, practical projects and plenty of plant inspiration. gardenersworld.com Premium offers a deeper dive. It features exclusive digital content, including job checklists, beautiful slideshows, video clip collections, Q&A, competitions and the best deals on plants, seeds and accessories.