At a Glance
- Tasks: Create and manage engaging digital campaigns across Meta platforms.
- Company: Join a dynamic team at Horse & Country, passionate about equestrian media.
- Benefits: Flexible remote work, creative freedom, and opportunities for skill development.
- Other info: Collaborative remote environment with a focus on innovation and growth.
- Why this job: Make an impact in the exciting world of digital marketing and equestrian sports.
- Qualifications: Experience with Canva, strong writing skills, and a passion for creativity.
The predicted salary is between 30000 - 40000 £ per year.
The Freelance Digital Media Executive supports the Performance Marketing Manager in the execution, optimisation and day-to-day management of Horse & Country’s paid digital campaigns, primarily across Meta platforms. Working closely with the marketing team, the role focuses on the creation, preparation and activation of campaign assets, ensuring advertising campaigns are implemented accurately, creatively and on time. This role brings key elements of paid media execution and creative production in-house, supporting the Performance Marketing Manager to focus on strategic planning, performance analysis and budget optimisation while maintaining a high standard of campaign delivery and creative output.
KEY RESPONSIBILITIES (ACCOUNTABLE)
- Create digital advertising creatives aligned with Horse & Country brand guidelines and platform best practice.
- Adapt and resize marketing assets for multiple placements, including paid social, website banners, email marketing and occasional promotional materials.
- Upload, configure and schedule campaigns within Meta Ads Manager, ensuring correct use of placements, formats, links, CTAs and tracking.
- Support the preparation of campaign assets for key events, programmes and subscription marketing initiatives.
- Write concise promotional copy aligned with the Horse & Country tone of voice and paid social best practice.
- Maintain an organised workflow for creative assets and campaign materials to ensure timely delivery.
- Monitor live campaigns and implement agreed optimisation actions including creative rotation, copy updates and audience adjustments under the guidance of the Performance Marketing Manager.
- Prepare multiple creative and copy variations for campaign testing to support ongoing campaign optimisation.
- Work collaboratively with marketing, content and social media colleagues to ensure campaign assets align with editorial and promotional priorities.
- Maintain an organised library of advertising creatives and campaign assets for ongoing campaign use.
KEY RESPONSIBILITIES (SUPPORTING)
- Assist the Performance Marketing Manager with the preparation of campaign assets and creative variations for testing.
- Support the ongoing optimisation of campaigns by preparing new creative formats and messaging variations as required.
- Maintain an overview of upcoming event and programme schedules to ensure promotional materials are prepared in advance.
- Ensure brand consistency across all campaign creatives and marketing materials.
KEY RELATIONSHIPS
Internally: Director of Marketing, Performance Marketing Manager (line manager), Marketing Executive, Social Media Manager, Content and Editorial teams. Externally: Freelance creative or production partners where relevant.
EXPERIENCE/SKILLS
Essential:
- Experience creating digital marketing creatives using Canva or similar design tools.
- Understanding of paid social media platforms, particularly Meta Ads Manager.
- Ability to write clear, engaging promotional copy.
- Strong organisational and time-management skills with the ability to prioritise tasks.
- Comfortable working independently in a remote environment.
- Knowledge of the equestrian sector.
Desirable:
- Basic understanding of paid media metrics (CTR, CPC, CPA).
- Experience uploading and managing campaigns in Meta Ads Manager.
- Experience uploading and managing campaigns in Google Ads Manager.
- Experience preparing marketing assets across multiple digital formats.
- Understanding of paid media campaign structures and creative testing.
Personal Qualities:
- Creative and detail-oriented.
- Proactive and reliable when working independently.
- Highly organised with the ability to manage multiple small tasks effectively.
- Collaborative and communicative within a remote team environment.
- Interest in equestrian sport and media.
Digital Media Executive (M/W) employer: Horse & Country
At Horse & Country, we pride ourselves on being an exceptional employer that fosters a collaborative and creative work culture. As a Digital Media Executive, you will have the opportunity to grow your skills in a supportive environment while working remotely, allowing for flexibility and work-life balance. Our commitment to employee development and passion for equestrian sports makes us a unique and rewarding place to advance your career in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Media Executive (M/W)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Horse & Country or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your digital marketing creatives and any campaigns you've worked on. Make sure it’s easy to access and share, so potential employers can see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how you can contribute to their goals, especially in optimising paid media strategies. We love seeing candidates who are genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who can help us elevate our digital marketing game.
We think you need these skills to ace Digital Media Executive (M/W)
Some tips for your application 🫡
Show Off Your Creativity:When applying, make sure to highlight your experience with creating digital marketing creatives. We want to see how you can bring the Horse & Country brand to life through your designs, so don’t hold back!
Nail the Copywriting:Writing clear and engaging promotional copy is key for this role. Use your application to showcase your writing skills and align your tone with our brand voice. Remember, we love creativity and clarity!
Organise Like a Pro:We value strong organisational skills, so let us know how you manage your workflow. Share examples of how you keep track of multiple tasks and ensure timely delivery of campaign assets.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Horse & Country
✨Know Your Digital Media Stuff
Make sure you brush up on your knowledge of digital marketing, especially around Meta Ads Manager. Be ready to discuss how you've created and optimised campaigns in the past, and maybe even share some examples of creatives you've designed using tools like Canva.
✨Show Off Your Organisational Skills
Since this role requires strong organisational abilities, come prepared with examples of how you've managed multiple projects or tasks simultaneously. You could even mention specific tools or methods you use to keep everything on track, especially in a remote setting.
✨Get Familiar with the Brand
Before the interview, take some time to understand Horse & Country's brand voice and values. Think about how you can align your creative ideas with their guidelines and be ready to discuss how you'd maintain brand consistency across various campaign assets.
✨Be Ready to Collaborate
This role involves working closely with different teams, so be prepared to talk about your experience collaborating with others. Share examples of how you've worked with marketing, content, or social media teams in the past, and highlight your communication skills in a remote environment.
