Event Sales Executive

Event Sales Executive

Full-Time 30000 - 30000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Promote and sell unforgettable private hire experiences on our stunning cruises.
  • Company: Join Hornblower Group, a global leader in unique experiences and transportation.
  • Benefits: Enjoy a competitive salary, bonus incentives, and hybrid working options after training.
  • Other info: Dynamic work environment with opportunities for personal and professional growth.
  • Why this job: Be part of a team that creates amazing experiences for guests while achieving sales targets.
  • Qualifications: 2+ years in sales, excellent communication skills, and a passion for events.

The predicted salary is between 30000 - 30000 £ per year.

Hornblower Group is a global leader in experience and transportation.

Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services.

City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands.

City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems.

Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels.

Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries.

Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.

S. cities and serves more than 20 million guests annually.

Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada.

For more information, visit hornblowercorp. com.

This is a full time, fixed term position until the end of November 2026 paying £30,000 p/a plus bonus incentive.

Hybrid working available after training period completed.

Position Summary

City Cruises UK is part of the City Experiences division of the Hornblower Group, a global leader in world-class experiences and transportation services.

We operate public dining and sightseeing cruises as well as private charters for corporate events, birthday parties, weddings, or other special occasions across London and York.

Known internally as the Charter Sales and Event Delivery Executive – supports our mission to create amazing experiences for our guests by delivering a professional, polite and proactive service.

As a member of our Charter Sales team, you will actively promote and sell our private hire experiences.

You will be passionate about delivering the very best experience for our guests whilst achieving targets and assisting with the growth of this team.

The ability to interact with guests and internal team members is essential.

Essential Duties & Responsibilities

  • Provide exceptional hospitality to guests and coworkers as prescribed in our RESPECT service system
  • Provide a smooth and professional sales process that befits the City Cruises UK brand.
  • Work closely with the Charter Sales Manager to achieve budgeted sales revenue and profit levels for Direct and Trade boat charters, including boat hire and food and beverage sales
  • Assist in the development of key relationships with 3rd party agents, corporate clients and business partners
  • To attend monthly sales meetings to discuss revenue vs budget
  • Work with Charter Sales and Manager Head of Events in the development of new products on the charter range and look to develop combined package offerings
  • Coordinate all guest requests and ensure guest requirements are communicated to the on board event delivery teams
  • To meet, on a rotational basis, with the Event delivery team to ensure events run smoothly.
  • Assist in the launch of new products
  • Assist in the database build of a CRM system, to build enquiries and database to provide a detailed mailing list
  • Host viewings and familiarisation visits as required
  • Attend charter events when required and 4 per year minimum to provide feedback in product improvement.
  • Raise Purchase Orders for charter products
  • Attend events representing the brand and to build relationships to grow business
  • Assist on additional research as required.
  • Assist with booking Piers and third party vendors.
  • Additional duties as may reasonably be required

Requirements & Qualifications

  • Proven sales experience (minimum 2 years) in an events/travel environment
  • Demonstrable experience in end to end events sales and delivery for both corporate and private events including budget tracking
  • Excellent Negotiation Skills – to negotiate a suitable product package with the customer
  • Confident communicator with the ability to quickly build rapport with clients both on the telephone and face to face
  • Customer services experience both face to face and via telephone
  • Excellent written communication skills
  • Highly organised with proven ability to deliver to tight deadlines
  • Excellent attention to detail
  • Aligns behaviours with company values
  • Flexible “can do” attitude with the ability to react calmly in pressurised situations
  • Availability to work outside of normal office hours including weekends to ensure delivery of events
  • Excellent computer software skills (Microsoft Office suite), including diary and database management systems
  • Be competent working with new technology and databases
  • Confident in provision of management statistics in Managers absence Desirable though non-essential
  • Certificates in Events Management
  • Boat or Thames River knowledge
  • All employees must commit to upholding our RESPECT values. They are as follows:
  • RESPECT values
  • Respect We will value, appreciate and respect each other. We will foster diversity and inclusivity.
  • Environment We will Respect our planet. We will conserve, protect, and educate. We will practice environmental stewardship.
  • Safety #1 We will think and work safely. We will follow safety standards and instructions. We will create a safe and secure workplace.
  • Professionalism We will conduct ourselves professionally. We will take responsibility for our actions. We #will own the problem until it is solved.
  • Exceed We will continuously improve. We will exceed standards and expectations.
  • Communication We will be open and honest. We will choose a respectful approach. We will share information with others effectively.
  • Teamwork We will exist to serve others. We will anticipate the needs of others. We will have fun and practice “enthusiastic friendliness”.

As an equal opportunities’ employer, we are committed to the equal treatment of all current and prospective employees and do not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to create a diverse and inclusive environment. Candidates for employment or promotion will be assessed objectively against the requirements for the position.

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Event Sales Executive employer: Hornblower Group

City Cruises UK offers a vibrant and dynamic work environment for the Commis Chef De Partie role, where you can develop your culinary skills while working alongside a passionate team. Located in the heart of London, employees benefit from a unique opportunity to engage with the city's rich culture and diverse clientele, all while enjoying competitive benefits and opportunities for career advancement within the Hornblower Group. Join us to be part of an exciting journey that combines exceptional dining experiences with personal growth.

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Contact Details:

Hornblower Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Event Sales Executive

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Event Sales Executive at Hornblower Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Hornblower Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Event Sales Executive. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Event Sales Executive

Sales Experience
Event Management
Negotiation Skills
Customer Service
Communication Skills
Attention to Detail
Organisational Skills

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Hornblower Group:When writing your cover letter, make sure to tailor your message specifically for Hornblower Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Hornblower Group

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Hornblower Group that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Hornblower Group that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Hornblower Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.