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- Tasks: Lead Hormona's global marketing strategy and drive user acquisition.
- Company: Hormona is a pioneering healthtech startup focused on women's hormonal well-being.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for growth.
- Why this job: Join a mission-driven team transforming female health with innovative solutions.
- Qualifications: 7+ years in marketing leadership, with experience in scaling brands globally.
- Other info: Be part of a friendly, international team with fun meet-ups across Europe.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About Us: Hormona is a data-driven women’s health company on a mission to revolutionize female health. Our award-winning mobile app is the first comprehensive, personalized hormone-tracking platform that helps women understand and optimize their hormonal well-being. With features like cycle tracking, symptom logging, personalized insights, and expert-backed recommendations, we’re leading the way in “Hormone Health.” As a fast-scaling healthtech startup, we combine science, technology, and compassionate care to transform how women understand and manage their hormones.
The Role: As Head of Marketing, you’ll be the strategic and creative engine behind Hormona’s global brand and growth journey. Sitting at the leadership table, you’ll shape our positioning, fuel international expansion, and lead a multidisciplinary marketing team to drive bold campaigns, user acquisition, and brand loyalty.
Responsibilities:
- Global Growth & Market Expansion
- Identify and unlock new market opportunities across Europe, North America, and beyond.
- Localize brand and marketing strategies for cultural nuance while maintaining a strong, consistent global presence.
- Lead influencer, affiliate, and partnership strategies to amplify reach and drive grassroots growth.
- Score and cultivate global strategic brand partnerships that drive awareness, credibility, and organic growth.
- Brand & Marketing Alignment
- Own and evolve our global brand strategy and voice — ensuring consistency across all marketing touchpoints and positioning Hormona as the go-to platform for hormone health worldwide.
- Align brand messaging with marketing execution to create seamless, high-impact campaigns that resonate globally and locally.
- Collaborate with the Creative Lead to develop campaigns, visual identity, and storytelling across all channels.
- Partner with product, content, and design teams to deliver a unified user and brand experience across every stage of the customer journey.
- Performance, Digital, and Data
- Oversee integrated marketing programs across paid, organic, and owned channels.
- Drive user acquisition, engagement, and retention through marketing activities using data-driven decision-making.
- Find ways to maximize ROI to reach profitability as soon as possible.
- Community, Content, and Engagement
- Champion our user community and develop strategies to nurture loyalty, advocacy, and education.
- Oversee content marketing, email, and social to deliver value and connection at every touchpoint.
- Support Social Media & Community Manager in community activations, ambassador programs, and other initiatives that bring Hormona’s mission to life.
- Leadership & Team Building
- Build, mentor, and inspire a high-performing international marketing team.
- Foster a culture of creativity, agility, accountability, and impact.
- Collaborate closely with product, commercial, and executive teams to align growth and brand objectives.
Qualifications:
- 7+ years of marketing leadership experience, including brand, growth, and global expansion roles
- Proven success scaling DTC or health/wellness brands internationally
- Strong creative instincts and ability to lead impactful campaigns across channels and cultures
- Expertise in data-driven performance marketing and customer journey optimization
- Deep understanding of community-building, social media, and influencer marketing
- Design fluency (Figma, Adobe Creative Suite, etc.) and hands-on creative skills
- A passion for women’s health, wellness, and changing the narrative
- A collaborative, mission-first mindset — and the courage to lead boldly
What we offer you:
- A friendly, curious, and international working environment with a small, ambitious team
- Flexible working opportunities
- Impact the future of the company
- Office space in London
- Fun meet-ups with the whole team around Europe
- Play a big role in our mission to improve the future of female health
- Growth opportunities
- Competitive salary with the opportunity for options
Ready to help millions of women take control of their health? Join us and lead the growth charge at one of the most exciting startups in digital health. Let’s build something extraordinary together.
Contact Detail:
hormona Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (City of London)
✨Tip Number 1
Familiarise yourself with Hormona's mission and values. Understanding their focus on women's health and how they leverage data will help you align your vision with theirs during discussions.
✨Tip Number 2
Research the latest trends in healthtech marketing, especially those related to DTC brands. Being able to discuss innovative strategies and how they can be applied to Hormona will demonstrate your expertise.
✨Tip Number 3
Network with professionals in the health and wellness sector. Building connections can provide insights into successful marketing strategies and may even lead to referrals or recommendations.
✨Tip Number 4
Prepare to showcase your previous successes in scaling brands internationally. Be ready to discuss specific campaigns you've led and the measurable impact they had on growth and user engagement.
We think you need these skills to ace Head of Marketing (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly in scaling startups and health/wellness brands. Use specific metrics to demonstrate your success in user acquisition and brand growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for women's health and how it aligns with Hormona's mission. Share examples of innovative campaigns you've led and how they contributed to global expansion.
Showcase Data-Driven Achievements: Include specific examples of how you've used data to drive marketing decisions and improve ROI. Highlight any experience with performance marketing and customer journey optimisation.
Demonstrate Leadership Skills: Discuss your experience in building and mentoring teams. Provide examples of how you've fostered a creative and accountable culture within your previous roles, as this is crucial for the Head of Marketing position.
How to prepare for a job interview at hormona
✨Show Your Passion for Women's Health
Make sure to express your genuine interest in women's health and wellness during the interview. Hormona is on a mission to revolutionise female health, so demonstrating your passion will resonate well with the interviewers.
✨Highlight Your Global Marketing Experience
Since the role involves global growth and market expansion, be prepared to discuss your previous experiences in scaling brands internationally. Share specific examples of successful campaigns you've led in different markets.
✨Demonstrate Data-Driven Decision Making
Hormona values data-driven performance marketing, so come equipped with examples of how you've used data to inform your marketing strategies. Discuss how you maximised ROI and improved user engagement through analytics.
✨Emphasise Team Leadership Skills
As a Head of Marketing, you'll need to build and inspire a high-performing team. Be ready to talk about your leadership style, how you've mentored teams in the past, and how you foster a culture of creativity and accountability.
