At a Glance
- Tasks: Create and manage exciting digital marketing campaigns for top brands like Sitecore and Salesforce.
- Company: Join a dynamic digital consultancy that values innovation and collaboration.
- Benefits: Enjoy a supportive environment, training opportunities, and a chance to grow your skills.
- Why this job: Make a real impact in the marketing world while working with leading tech partners.
- Qualifications: Experience in digital marketing is a plus, but a passion for learning is essential.
- Other info: Fast-paced environment with opportunities for travel and professional development.
The predicted salary is between 36000 - 60000 £ per year.
About Horizontal Digital
At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
Our Core Values
- Lock arms — We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
- Show hustle — We're not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
- Embrace change — From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what's next.
- Elevate empathy — We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
- Never settle — We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
Role Overview
The Marketing Manager will develop and execute multichannel digital campaigns that resonate with current and prospective clients, while also partnering closely with the Marketing Director to help develop the regional content strategy, execute marketing events, plan and manage digital campaigns from email to PPC/Adwords and Linkedin (Organic + PPC). Be a key ally for our two key partners Sitecore and Salesforce - building lasting relationships with our key stakeholders and essentially act as an extension of their Marketing team to enable Horizontal to build deeper relationships resulting in new opportunities and recognition above our competition. This is covering the UK markets whilst supporting EMEA as a whole.
What you'll do (UK)
- Work with the Marketing Director to develop an annual marketing plan for the UK and execution strategy for both Sitecore and Salesforce practices.
- Develop and execute detailed campaigns – this includes: identifying goals, creating messaging & collateral, executing within marketing distribution channels, and reporting success metrics.
- Event execution will be critical to your job role and this is something you have a knack for. Both large conferences and smaller tactical events. This is something you can pick up and execute from start to finish.
- Collaborate with our UAE, KSA, US & India counterparts as support mechanisms to develop Google PPC campaigns, and digital and email content to generate demand and pipeline.
- Create and maintain marketing campaign calendar.
- Help formulate a strategy for increasing event participation, revenue growth and community awareness around our Sitecore & Salesforce practices with the support of the local marketing team and leadership team.
- Support the Marketing Assistant with their activities providing support and feedback as required. Also managing your own workload and passing on tasks to the marketing assistant as you see fit.
- Provide support and oversight to third-party agencies.
- Build relationships and be a key marketing partner to both of our main partners and support them in delivering marketing campaigns with the support of the local marketing team.
- Support around PR, case studies and social media planning and execution.
- Support and deliver with the Marketing Director key reporting metrics for the key stakeholders in Dubai but also globally.
- From time to time support in other marketing tasks outside of the above as required.
- Support in delivering the marketing budget and keeping a track of costs including Marketing Development Funds via our key partners.
Who you are
You have a natural talent for ingesting diverse stakeholder needs and loads of information in order to distill the most important priorities for you to work on and how to get them done. Driving high visibility, strategic, cross-functional projects end-to-end from vision to execution is your norm, not your exception. You can read the market. You're familiar with competitive dynamics, market trends, and where there's untapped opportunity in the market. You leverage this familiarity to develop positioning that sets Horizontal Digital apart and advocate for changes to marketing strategy. You're customer and partner obsessed. You know your current and future customers better than anyone. You understand the partner ecosystem with a demonstrated commitment to excellence, flexibility, poise and confidence. You're a good communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You're equally comfortable drafting written executive briefings, developing plans, crafting external messaging for our customers, and everything in between. Organisation is something you are passionate about. You have the ability to manage, prioritize and share the workload amongst your team members and also key stakeholders to deliver your goals. Horizontal Digital UK is a growing entity and is fast-paced – you are prepared for things to change course and can deal with changes in direction based on market drivers, partners changes and internal stakeholder driven goals. Overall be someone who wants to learn and grow with Horizontal whilst developing your own skillset.
What you bring
- 5+ years experience creating and managing cross-channel campaigns, including email, web, paid media and content syndication – not mandatory but desire to learn.
- 5+ years experience managing marketing automation tools, DXPs and reporting technologies – not mandatory but desire to learn.
- A desire to learn and support our key partners in delivering exceptional marketing campaigns for the benefit of Horizontal Digital.
- Desire to learn and enhance your knowledge of Google PPC, Pardot, ABM tools.
- From time to time you will be required to travel for the execution of campaigns in our key markets such as KSA and UAE but not limited to these.
- Overall be a key player in building the brand, story and growth for our agency.
What Horizontal will provide
- A support network of people to help deliver the above and ensure you succeed.
- Support you with training and courses to help you do the best work of your life.
- A safe working environment allowing you to thrive.
- Access to leadership as you see fit in your personal and professional development.
- Ensure you are given all the support you need and require to execute your role.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: IT Services and IT Consulting
Marketing Manager - UK employer: Horizontal Digital
Contact Detail:
Horizontal Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - UK
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. Building relationships can open doors to opportunities that aren’t advertised.
✨Show Off Your Skills
Don’t just tell them what you can do; show them! Create a portfolio or case studies of your past campaigns. This will help you stand out and demonstrate your expertise in a tangible way.
✨Be Ready for the Interview
Prepare for common interview questions but also think about how you can relate your experiences to their needs. Research Horizontal Digital’s projects and come ready with ideas on how you can contribute!
✨Apply Through Our Website
Make sure to apply directly through our website. It shows you’re genuinely interested and helps us keep track of your application. Plus, it’s the best way to ensure your CV gets seen by the right people!
We think you need these skills to ace Marketing Manager - UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience with multichannel campaigns and how you can bring value to Horizontal Digital's mission of enhancing customer experiences.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that align with the job description, especially around campaign execution and stakeholder management. We want to see how you’ve hustled in previous roles!
Be Authentic: Let your personality shine through in your application. Horizontal Digital values empathy and collaboration, so share your passion for marketing and how you connect with customers and partners. We’re looking for someone who fits our culture!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Horizontal Digital
✨Know Your Audience
Before the interview, take some time to research Horizontal Digital and their core values. Understand their approach to customer experience and how they fuse strategy, data, design, and technology. This will help you tailor your responses to align with their mission and demonstrate that you're a good fit.
✨Showcase Your Campaign Experience
Be ready to discuss specific examples of cross-channel campaigns you've managed. Highlight your role in developing strategies, executing events, and measuring success. Use metrics to back up your achievements, as this will show your ability to drive results and resonate with their focus on impactful marketing.
✨Emphasise Collaboration Skills
Horizontal Digital values teamwork and collaboration. Prepare to share experiences where you've worked across departments or with external partners. Discuss how you’ve built relationships and engaged stakeholders to achieve common goals, as this aligns with their 'lock arms' philosophy.
✨Demonstrate Adaptability
Given the fast-paced nature of the role, be prepared to discuss how you've successfully navigated change in previous positions. Share examples of how you've embraced new technologies or adjusted strategies based on market dynamics. This will show that you can thrive in an evolving environment.