At a Glance
- Tasks: Lead exciting multichannel digital campaigns and collaborate with global teams.
- Company: Join a dynamic digital consultancy focused on exceptional customer experiences.
- Benefits: Comprehensive support, training opportunities, and a vibrant work culture.
- Other info: Fast-paced environment with opportunities for travel and professional growth.
- Why this job: Make a real impact in marketing for top-tier clients while growing your skills.
- Qualifications: 5+ years in cross-channel campaigns; eagerness to learn about marketing tools.
The predicted salary is between 36000 - 60000 £ per year.
About Horizontal Digital
At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
Our Core Values
- Lock arms — We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
- Show hustle — We're not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
- Embrace change — From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what's next.
- Elevate empathy — We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
- Never settle — We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
Role Overview
The Marketing Manager will develop and execute multichannel digital campaigns that resonate with current and prospective clients, while also partnering closely with the Marketing Director to help develop the regional content strategy, execute marketing events, plan and manage digital campaigns from email to PPC/Adwords and LinkedIn (Organic + PPC). Be a key ally for our two key partners Sitecore and Salesforce - building lasting relationships with our key stakeholders and essentially act as an extension of their Marketing team to enable Horizontal to build deeper relationships resulting in new opportunities and recognition above our competition. This is covering the UK markets whilst supporting EMEA as a whole.
What you'll do (UK)
- Work with the Marketing Director to develop an annual marketing plan for the UK and execution strategy for both Sitecore and Salesforce practices.
- Develop and execute detailed campaigns – this includes: identifying goals, creating messaging & collateral, executing within marketing distribution channels, and reporting success metrics.
- Event execution will be critical to your job role and this is something you have a knack for. Both large conferences and smaller tactical events. This is something you can pick up and execute from start to finish.
- Collaborate with our UAE, KSA, US & India counterparts as support mechanisms to develop Google PPC campaigns, and digital and email content to generate demand and pipeline.
- Create and maintain marketing campaign calendar.
- Help formulate a strategy for increasing event participation, revenue growth and community awareness around our Sitecore & Salesforce practices with the support of the local marketing team and leadership team.
- Support the Marketing Assistant with their activities providing support and feedback as required. Also managing your own workload and passing on tasks to the marketing assistant as you see fit.
- Provide support and oversight to third-party agencies.
- Build relationships and be a key marketing partner to both of our main partners and support them in delivering marketing campaigns with the support of the local marketing team.
- Support around PR, case studies and social media planning and execution.
- Support and deliver with the Marketing Director key reporting metrics for the key stakeholders in Dubai but also globally.
- From time to time support in other marketing tasks outside of the above as required.
- Support in delivering the marketing budget and keeping a track of costs including Marketing Development Funds via our key partners.
Who you are
You have a natural talent for ingesting diverse stakeholder needs and loads of information in order to distill the most important priorities for you to work on and how to get them done. Driving high visibility, strategic, cross-functional projects end-to-end from vision to execution is your norm, not your exception.
You can read the market. You're familiar with competitive dynamics, market trends, and where there's untapped opportunity in the market. You leverage this familiarity to develop positioning that sets Horizontal Digital apart and advocate for changes to marketing strategy.
You're customer and partner obsessed. You know your current and future customers better than anyone. You understand the partner ecosystem with a demonstrated commitment to excellence, flexibility, poise and confidence.
You're a good communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You're equally comfortable drafting written executive briefings, developing plans, crafting external messaging for our customers, and everything in between.
Organisation is something you are passionate about. You have the ability to manage, prioritize and share the workload amongst your team members and also key stakeholders to deliver your goals.
Horizontal Digital UK is a growing entity and is fast-paced – you are prepared for things to change course and can deal with changes in direction based on market drivers, partners changes and internal stakeholder driven goals. Overall be someone who wants to learn and grow with Horizontal whilst developing your own skillset.
What you bring
- 5+ years experience creating and managing cross-channel campaigns, including email, web, paid media and content syndication – not mandatory but desire to learn.
- 5+ years experience managing marketing automation tools, DXPs and reporting technologies – not mandatory but desire to learn.
- A desire to learn and support our key partners in delivering exceptional marketing campaigns for the benefit of Horizontal Digital.
- Desire to learn and enhance your knowledge of Google PPC, Pardot, ABM tools.
- From time to time you will be required to travel for the execution of campaigns in our key markets such as KSA and UAE but not limited to these.
- Overall be a key player in building the brand, story and growth for our agency.
What Horizontal will provide
- A support network of people to help deliver the above and ensure you succeed.
- Support you with training and courses to help you do the best work of your life.
- A safe working environment allowing you to thrive.
- Access to leadership as you see fit in your personal and professional development.
- Ensure you are given all the support you need and require to execute your role.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Other
Industries: IT Services and IT Consulting
Marketing Manager - UK in London employer: Horizontal Digital
At Horizontal Digital, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Marketing Manager in the UK, you will benefit from a supportive network, access to leadership for personal growth, and opportunities to engage in innovative projects that make a real impact. With a commitment to continuous learning and collaboration, we ensure that every team member can elevate their skills while contributing to meaningful campaigns for renowned partners like Sitecore and Salesforce.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - UK in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a Marketing Manager role where creativity and results matter. Make sure it’s easy to navigate and highlights your achievements.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute to their mission. Practice common interview questions and think of examples that demonstrate your experience and fit for the role.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your interest in the position and keep you top of mind for the hiring team.
We think you need these skills to ace Marketing Manager - UK in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about the role and how you can contribute to our mission at Horizontal Digital.
Tailor Your Experience:Make sure to highlight your relevant experience in multichannel campaigns and event execution. We love seeing how your past roles align with what we do, so don’t hold back on those details!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your messaging is easy to understand and showcases your communication skills effectively.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Horizontal Digital
✨Know Your Audience
Before the interview, research Horizontal Digital and their core values. Understand how they prioritise customer experience and how that aligns with your own marketing philosophy. This will help you tailor your responses to show that you're a perfect fit for their culture.
✨Showcase Your Campaign Success
Prepare specific examples of successful multichannel campaigns you've managed in the past. Be ready to discuss the goals, strategies, and metrics you used to measure success. This will demonstrate your hands-on experience and ability to drive results.
✨Emphasise Collaboration Skills
Horizontal Digital values teamwork and collaboration. Share experiences where you've worked cross-functionally or built strong relationships with stakeholders. Highlight how you can be a key ally for partners like Sitecore and Salesforce, as this is crucial for the role.
✨Be Ready for Change
Given the fast-paced nature of the company, prepare to discuss how you've adapted to changes in previous roles. Share examples of how you've embraced new technologies or shifted strategies to meet evolving market demands, showcasing your flexibility and proactive mindset.
