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- Tasks: Create engaging content for websites, campaigns, and product journeys across various industries.
- Company: Join Horizontal Digital, a forward-thinking digital consultancy focused on exceptional customer experiences.
- Benefits: Flexible hybrid work culture, supportive team, and opportunities for professional growth.
- Why this job: Shape the future of content in experience-led marketing with global brands.
- Qualifications: 5+ years of digital content writing experience and a strong portfolio.
- Other info: Collaborate with diverse teams and work on multilingual platforms.
The predicted salary is between 500 - 1500 £ per month.
At Horizontal Digital, we hold ourselves to one key belief: "You're only as good as your worst customer experience." This mantra drives our digital consultancy to think beyond the easy answers and create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways.
We use these values to fuel superior results:
- Lock arms – We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
- Show hustle – We're not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
- Embrace change – From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what's next.
- Elevate empathy – We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
- Never settle – We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.
We're looking for a Content Writer / Copywriter who can bring language to life – across sectors, formats and platforms – and help global brands connect with their audiences at every stage of the digital journey.
As a Content Writer / Copywriter, you'll craft thoughtful, human-first content that meets users where they are, across websites, platforms, campaigns and product journeys. This role sits at the intersection of creativity and performance, blending voice, storytelling, structure and strategy to deliver content that drives clarity, connection and conversion.
You’ll work across diverse clients and industries, adapting to different brand voices, compliance needs, and localisation standards, ensuring content supports not just storytelling, but searchability, scalability and performance.
You’ll collaborate closely with content strategists, UX designers, marketers and technologists to craft messaging that works across platforms, especially Sitecore, Content Hub and emerging tools like SitecoreAI.
What You’ll Do
- Content Creation & Writing
- Write clear, compelling copy for websites, journeys, campaigns and experiences across B2C and B2B sectors.
- Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content).
- Craft copy for CTAs, headlines, page narratives, microcopy, error states and everything in between.
- Write for different funnel stages, from awareness to action to retention, across omni-channel experiences.
- Voice, Structure & Messaging
- Interpret content strategy, brand guidelines and audience insights into distinctive, effective voice and messaging frameworks.
- Contribute to content models and templates that support component-based publishing in CMS platforms.
- Translate structured content fields into natural, persuasive copy, fit for both machine and human readability.
- Platform-Aware Copywriting
- Write with an understanding of modular content models, structured data and tagging for reuse and personalisation.
- Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types).
- Contribute to content migration, QA and authoring for digital builds.
- Search-Ready Writing (SEO / AEO / GEO)
- Craft content optimised for search, considering keyword strategy, E‐E‐A‐T principles, and natural language search.
- Help write metadata, structured snippets and SEO‐aligned headlines and intros.
- Consider voice search, generative search and AI-powered content discovery.
- Collaboration & Iteration
- Work in lockstep with UX, Strategy, Tech and Design teams to deliver joined‐up experiences.
- Participate in user journey mapping and content planning sessions.
- Collaborate with translation and localisation teams to support multilingual delivery.
What You Bring
- 5+ years' experience as a digital content writer, UX writer or copywriter (agency or in‐house).
- Strong portfolio of web, product or campaign writing, with clear examples of voice, clarity and strategic thinking.
- Ability to write for multiple tones of voice, verticals and user types.
- Understanding of structured content and writing for modular design systems.
- Familiarity with SEO, structured data, and accessibility best practices.
- Experience working in or around CMS platforms like Sitecore, Content Hub or similar.
- Awareness of how AI tools (e.g. SitecoreAI, ChatGPT, Writer, Grammarly) can accelerate content creation, and where human craft must lead.
- Excellent attention to detail, grammar, flow and digital usability.
- Clear communication, collaborative energy and the ability to take and apply feedback constructively.
Bonus Points For
- Experience writing for Sitecore‐powered platforms or working within Sitecore Content Hub environments.
- Bilingual fluency in English and Arabic (especially for MENA‐based clients).
- Experience writing content for high‐sensitivity industries such as Financial Services, Healthcare or Government.
- Experience with content QA, localisation workflows, and global publishing models.
Why Join Horizontal?
- A consultancy where content is strategic, not secondary.
- Work on global brands and multilingual platforms across exciting verticals.
- Collaborate with strategists, designers, engineers and marketers on truly connected experiences.
- Flexible hybrid culture, supportive team, and tools that help you do your best work.
- A chance to shape content's role in the future of experience‐led marketing.
Content Writer - 3 Month Contract in London employer: Horizontal Digital
Contact Detail:
Horizontal Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Writer - 3 Month Contract in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work. Whether it’s blog posts, web copy, or campaign content, make sure it’s easy to access and showcases your versatility as a writer.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their tone and style, and be ready to discuss how you can contribute to their mission of creating exceptional customer experiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Content Writer - 3 Month Contract in London
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your unique voice shine through! We want to see how you can bring language to life, so don’t be afraid to show a bit of creativity and flair in your writing.
Tailor Your Content: Make sure to adapt your application to fit the role. Highlight your experience with different tones and styles, especially if you've worked across various sectors. This will show us that you can easily switch gears and meet diverse client needs.
Be Clear and Concise: We love clarity! Make sure your application is easy to read and straight to the point. Use clear headings and bullet points where necessary to make your key achievements pop out.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Horizontal Digital
✨Know Your Audience
Before the interview, research Horizontal Digital and their approach to content creation. Understand their mantra about customer experience and think about how your writing can enhance that. Tailor your examples to show how you can connect with diverse audiences across different sectors.
✨Showcase Your Versatility
Prepare a portfolio that highlights your ability to write in various tones and styles. Include samples that demonstrate your adaptability to different industries, especially those mentioned in the job description like finance and travel. Be ready to discuss how you approach writing for different platforms and formats.
✨Emphasise Collaboration
Horizontal Digital values teamwork, so be prepared to talk about your experience working with cross-functional teams. Share specific examples of how you've collaborated with UX designers, marketers, or tech teams to create cohesive content strategies that drive results.
✨Be SEO Savvy
Since the role involves search-ready writing, brush up on your SEO knowledge. Be ready to discuss your understanding of keyword strategy, E-E-A-T principles, and how you optimise content for search engines. Mention any tools you’ve used, like Sitecore or AI tools, to enhance your writing process.