Marketing Research Analyst

Related job titles: Marketing Research Analyst Overview: The analytical skills of a Marketing Research Analyst and the organisational skills of a Project Support Officer are both used in this dual role. The job is meant to help with all aspects of understanding how markets work, how people behave, and how to successfully carry out business and marketing projects. The ultimate goal is to improve the company’s position in the market and make sure that projects are finished quickly and well. Key Responsibilities: Identify Marketing Requirements: Collaborate with employers or clients to discuss business methods, products, or services, and target customer groups. Identify marketing requirements through thorough discussions to ensure alignment with business goals. Develop Research Methodologies: Establish appropriate quantitative and qualitative market research methodologies. Prepare detailed proposals outlining the program of work and associated costs, ensuring comprehensive and cost-effective research strategies. Data Collection and Analysis: Collate data from various sources, including surveys, interviews, and market analysis tools. Interpret research findings and present results to clients in a clear and actionable format. Use statistical software and analytical tools to derive meaningful insights from the data collected. Recommendation and Implementation: Discuss findings with relevant departments to propose necessary changes in product design, pricing, packaging, and promotional strategies. Brief the advertising team on client requirements and monitor the progress of advertising campaigns. Liaise with clients to suggest potential modifications to ongoing campaigns based on market research findings. Consumer Insight Development: Assist in the development and implementation of projects aimed at understanding consumer preferences and requirements. Gather insights from target groups to help suppliers meet consumer needs effectively. Project Monitoring: Monitor project schedules and budgets, ensuring that project milestones are met. Prepare progress reports and maintain project documentation. Log, manage, and analyze information on the progress of the project using tools like Excel and bespoke databases and learnDash. Liaise with stakeholders to communicate project progress and address any issues or concerns. Ensure that all project stakeholders are kept informed and engaged. Planning and Risk Management: Assist in project planning and the identification and management of risks and issues. Provide support to the project manager and the project team, facilitating effective communication and coordination. Job Description: Marketing Research Analysts and Project Support Officers are very important for understanding how markets work and making sure that projects are carried out efficiently. In order to make sure that suppliers meet the needs of consumers, businesses, and other specific target groups, they help plan and carry out projects that find out what those groups want and need. This job combines research, analysis, strategic advice, and project management, which makes it very important for a company’s overall marketing plan and smooth running of its operations. Why Join Us: A supportive and inclusive work environment. Opportunities for career advancement and professional development. Competitive compensation and benefits package. Chance to work on cutting-edge projects with industry leaders. How to Apply: Ready to take the next step in your career? Submit your updated CV and a compelling cover letter to info@horizonipm.co.uk . Don’t miss this chance to be part of an incredible team that’s shaping the future! Join us now and let’s create something extraordinary together. #J-18808-Ljbffr