At a Glance
- Tasks: Lead marketing strategies across Northern Europe to boost pipeline growth and partner engagement.
- Company: Join a dynamic B2B tech company focused on cybersecurity solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative culture with a focus on career growth and success.
- Why this job: Make a significant impact in a fast-paced environment while driving innovative marketing initiatives.
- Qualifications: 6+ years in B2B technology marketing with strong experience in field and channel marketing.
The predicted salary is between 60000 - 80000 £ per year.
Requirements
- 6+ years in B2B technology marketing, ideally within Cybersecurity
- Strong experience across field marketing, channel/partner marketing, and demand generation
- Proven success supporting revenue teams and delivering measurable pipeline growth
- Experience working with indirect routes to market including VARs, distributors, alliances, and service providers
- Strong commercial acumen and ability to prioritise investment by market opportunity
- Comfortable operating in matrixed, fast-growth environments
- Excellent executive communication and stakeholder management skills
- Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24
- (Desirable) Experienced in marketing to UKI and Northern Europe markets
- (Desirable) Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security
- (Desirable) Experience with ABM strategy and enterprise account engagement
What the job involves
We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution across Northern Europe, covering UKI, Nordics, and Benelux. This is a highly visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution.
The successful candidate will build and execute scalable regional programs that strengthen partner relationships, create demand, support sales priorities, and elevate brand presence across key Northern European markets. This role will be supporting both Enterprise and Commercial Sales reps.
Key responsibilities include:
- Own and execute the integrated marketing plan for Northern Europe, aligned to EMEA revenue priorities and sales targets
- Prioritise investment and focus on UKI as the largest market while scaling programs across Nordics, Benelux, and other Northern European territories
- Translate corporate campaigns into localised regional programs that drive measurable pipeline and partner engagement
- Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM
- Support regional sales teams with campaign strategy, market insights, and program execution
- Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners
- Drive MDF/co-marketing investment toward measurable pipeline outcomes
- In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives
- Strengthen relationships with channel sales leaders and partner account teams
- Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams
- Monitor campaign performance and continuously optimise based on ROI, conversion, and pipeline metrics
- Build quarterly business reviews and performance updates for leadership
- Share best practices across EMEA and contribute to scalable regional programs
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Field & Channel Marketing Manager (Northern Europe) in London employer: Horizon3
As a leading player in the B2B technology sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, particularly in the dynamic field of cybersecurity marketing. Located in Northern Europe, our inclusive culture encourages creativity and teamwork, making it an ideal place for passionate individuals to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Field & Channel Marketing Manager (Northern Europe) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups to meet potential employers and learn about opportunities that might not be advertised.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This is a great way to demonstrate your expertise in field and channel marketing, especially in the cybersecurity space.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their products and how they fit into the Northern European landscape. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you a better chance of landing that dream job. Plus, it shows you’re proactive!
We think you need these skills to ace Field & Channel Marketing Manager (Northern Europe) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your 6+ years in B2B technology marketing and any specific experience in cybersecurity. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; show us your successes! Include measurable outcomes from your previous roles, especially those related to pipeline growth and demand generation. Numbers speak louder than words!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the Field & Channel Marketing Manager role. Share your passion for marketing and how you can drive results in Northern Europe.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Let’s get your application in!
How to prepare for a job interview at Horizon3
✨Know Your Stuff
Make sure you brush up on your B2B technology marketing knowledge, especially in cybersecurity. Familiarise yourself with key terms like cloud security and zero trust, as well as the specific technologies mentioned in the job description. This will show that you're not just a fit for the role but also genuinely interested in the field.
✨Showcase Your Success
Prepare to discuss specific examples of how you've driven pipeline growth and supported revenue teams in previous roles. Use metrics and data to back up your claims. This is your chance to demonstrate your commercial acumen and ability to prioritise investments effectively.
✨Engage with the Interviewers
Remember, interviews are a two-way street! Prepare thoughtful questions about the company's marketing strategies and their approach to partner relationships. This not only shows your interest but also gives you insight into how you can contribute to their goals.
✨Be Ready for Scenario Questions
Expect to be asked how you would handle specific marketing challenges or scenarios related to the Northern European market. Think through potential strategies for demand generation and partner engagement ahead of time, so you can respond confidently and creatively during the interview.
