At a Glance
- Tasks: Lead marketing strategies across Northern Europe to boost pipeline growth and partner engagement.
- Company: Join a dynamic B2B tech company focused on cybersecurity innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on measurable outcomes and career advancement.
- Why this job: Make a real impact in a fast-paced environment while driving marketing success.
- Qualifications: 6+ years in B2B tech marketing with strong experience in field and channel marketing.
The predicted salary is between 60000 - 80000 £ per year.
Requirements
- 6+ years in B2B technology marketing, ideally within Cybersecurity
- Strong experience across field marketing, channel/partner marketing, and demand generation
- Proven success supporting revenue teams and delivering measurable pipeline growth
- Experience working with indirect routes to market including VARs, distributors, alliances, and service providers
- Strong commercial acumen and ability to prioritise investment by market opportunity
- Comfortable operating in matrixed, fast-growth environments
- Excellent executive communication and stakeholder management skills
- Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24
- (Desirable) Experienced in marketing to UKI and Northern Europe markets
- (Desirable) Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security
- (Desirable) Experience with ABM strategy and enterprise account engagement
What the job involves
We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution across Northern Europe, covering UKI, Nordics, and Benelux. This is a highly visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution.
The successful candidate will build and execute scalable regional programs that strengthen partner relationships, create demand, support sales priorities, and elevate brand presence across key Northern European markets. This role will be supporting both Enterprise and Commercial Sales reps.
Key responsibilities include:
- Own and execute the integrated marketing plan for Northern Europe, aligned to EMEA revenue priorities and sales targets
- Prioritise investment and focus on UKI as the largest market while scaling programs across Nordics, Benelux, and other Northern European territories
- Translate corporate campaigns into localised regional programs that drive measurable pipeline and partner engagement
- Develop multi-touch programs including events, webinars, direct mailers, roundtables, digital, social, and ABM
- Support regional sales teams with campaign strategy, market insights, and program execution
- Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners
- Drive MDF/co-marketing investment toward measurable pipeline outcomes
- In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives
- Strengthen relationships with channel sales leaders and partner account teams
- Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams
- Monitor campaign performance and continuously optimise based on ROI, conversion, and pipeline metrics
- Build quarterly business reviews and performance updates for leadership
- Share best practices across EMEA and contribute to scalable regional programs
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.
Field & Channel Marketing Manager (Northern Europe) employer: Horizon3
As a leading player in the B2B technology sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, particularly in the dynamic field of cybersecurity marketing. Our inclusive culture encourages creativity and teamwork, making it an ideal place for passionate individuals to thrive while contributing to impactful projects across Northern Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Field & Channel Marketing Manager (Northern Europe)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field & Channel Marketing Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, highlight your experience in B2B technology marketing and your success in driving pipeline growth. Make sure they know you’re the one they need for their Northern Europe strategy.
✨Tip Number 3
Tailor your pitch! When discussing your experience, focus on how you've worked with channel partners and demand generation. Use specific examples that align with the job description to make your case stronger.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Field & Channel Marketing Manager (Northern Europe)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B technology marketing experience, especially in Cybersecurity, and showcase any relevant achievements that demonstrate your ability to drive pipeline growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Field & Channel Marketing Manager role. Mention specific experiences that align with our needs, like your work with channel partners or demand generation strategies.
Showcase Your Skills:Don’t forget to highlight your skills in executive communication and stakeholder management. We want to see how you’ve successfully navigated fast-growth environments and managed relationships with various partners in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Horizon3
✨Know Your Stuff
Make sure you brush up on your B2B technology marketing knowledge, especially in cybersecurity. Familiarise yourself with key terms like cloud security and zero trust, as well as the specific technologies mentioned in the job description. This will show that you're not just a fit for the role but also genuinely interested in the field.
✨Showcase Your Experience
Prepare to discuss your past successes in field and channel marketing. Have specific examples ready that demonstrate how you've supported revenue teams and driven measurable pipeline growth. Use metrics to back up your claims; numbers speak volumes!
✨Understand the Market
Since this role focuses on Northern Europe, do your homework on the UKI, Nordics, and Benelux markets. Be ready to talk about how you would tailor marketing strategies to these regions. Showing that you understand local nuances can set you apart from other candidates.
✨Engage with Stakeholders
Highlight your communication skills and experience in stakeholder management. Prepare to discuss how you've successfully collaborated with sales teams and partners in the past. Being able to articulate your approach to building relationships will demonstrate your fit for this highly visible role.
