Director of Global Sales & Marketing - UK Wide in Haverhill

We are seeking a commercially driven and strategic Director of Global Sales & Marketing to help drive forward international sales and marketing activities for our client, a well-established manufacturer and globally renowned leader in the turf industry.

This is a permanent, full-time position which involves being away from home, travelling within the UK and internationally on business for approximately 2 out of every 4 weeks each month, with regular travel to the company’s headquarters in Suffolk.

It is a rare and exciting opportunity to join this prestigious business at Director level and play a pivotal role in the company’s future, growth and success. There is a competitive annual basic salary on offer, generous performance commission, with an executive-level company vehicle, Health Cash Plan, and 25 days (plus bank holidays) annual leave entitlement.

The Company

For over 150 years, our client has been the trusted name behind some of the world's finest sports playing surfaces.

The Company offers innovative and market-leading blade sharpening systems as well as sports surface air movement and moisture control solutions. Their turf health solutions are used in world class golf courses and famous sporting venues around the world.

This is a well-established medium sized business, with a robust global distributor network, our client has increased their annual turnover significantly.

An already incredibly driven, supportive, passionate and dynamic senior leadership team, this newly created position will play a key role in defining the future direction of the business, as the business accelerates its turf technology offerings.

The Role

Reporting directly to the Managing Director and working closely with the Commercial Director, you will be responsible for executing revenue growth strategies both through direct sales and across the company’s global distributor network.

In this dual-focused role, you will lead and empower a high-performing team of 4 Territory Managers while developing and executing global marketing initiatives to build brand awareness, generate demand, and accelerate sales across all channels.

Responsibilities include:

Sales Leadership & Channel Management

• Team Management: Direct, coach, and support 4 Territory Managers and their teams to achieve regional sales targets, set clear KPIs, and optimise their territory performance.
• Distributor Network Strategy: Develop and strengthen relationships with international distribution partners, ensuring alignment with sales goals, training needs, and promotional support.
• Direct Sales Execution: Oversee direct sales strategies for key accounts and major international markets, ensuring a structured approach to pipeline management.
• Commercial Collaboration: Work in close partnership with the Commercial Director to align tactical sales execution, distributor agreements, pricing implementations, and sales forecasts with overarching commercial goals.

Global Marketing & Brand Awareness

• Integrated Marketing Strategy: Design and execute global marketing campaigns across digital, print, events, and trade channels to boost brand visibility.
• Channel Partner Enablement: Supply distributors and Territory Managers with high-impact marketing collateral, product documentation, and campaign assets.
• Product Launches & Events: Lead international trade show participation, product launch initiatives, and field demonstration activities.
• Market Intelligence: Monitor industry trends, competitor activities, and market shifts to capitalise on new global sales opportunities.

Role Requirements

For our client, this isn't about maintaining success; it's about building what comes next. They require a truly energetic, dynamic and agile individual with the right background to lead an ambitious international growth strategy and influence the future direction of the business. To be considered, you’ll need:

• Proven track record in a senior sales and marketing leadership role within an international business.
• Demonstrated success managing dual route-to-market models (Direct Sales + B2B Distribution Networks).
• Strong leadership experience with a track record of managing, coaching, and developing remote or field-based team members.
• Collaborative mindset with a track record of partnering effectively with executive leadership (e.g., Commercial Director, Managing Director).
• Hands-on expertise in developing integrated marketing strategies that directly generate sales leads and brand equity.
• Results-driven leader with a pragmatic, hands-on commercial approach.
• Excellent cross-cultural communication and relationship-building skills.
• Willingness to travel internationally regularly for client, partner, and trade show visits.
• An interest in sport would be advantageous
• Experience or background in the sports turf care, amenity, machinery, or agricultural sectors is strongly preferred but not essential.
• Resides within the UK, has a full UK driving license (please declare any points or driving convictions in your application)

If you are someone who has a proven track record in Sales and Marketing leadership and delivering growth, can inspire teams and build strong global partnerships, thinks strategically and acts decisively and who wants to make a lasting impact on a growing international business then please get in touch with Kate Howes for a confidential discussion on kate@horizoneast.co.uk in the first instance.

Or feel free to apply via…

Our website/Indeed or alternatively, you can email a copy of your CV to kate@horizoneast.co.uk

We aim to respond with specific feedback to every applicant via email within 14 days. However, as we are a small two-person independent agency, if we are extremely busy this may take longer. If you would like feedback sooner, then feel free to contact us via email and we will come back to you ASAP.