At a Glance
- Tasks: Create engaging content and support internal communications to enhance colleague engagement.
- Company: Join Horizon, a people-focused organisation with a vibrant culture.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to connect and engage across the organisation.
- Why this job: Make a real impact by celebrating colleagues and enhancing workplace culture.
- Qualifications: 2+ years in marketing or communications, strong storytelling and design skills.
The predicted salary is between 30000 - 40000 £ per year.
As Horizon continues to grow, we are looking for a creative, enthusiastic, and people-focused Marketing Executive to join our Marketing Team. Working closely with the Marketing Manager and partnering with our People Team, this newly created role will support the delivery of internal communications, colleague engagement, employer branding, and people-focused marketing campaigns across the organisation.
This is an exciting opportunity for a marketing professional who enjoys storytelling, creating engaging content, celebrating people, and bringing organisational culture to life. You will play a key role in helping colleagues feel informed, connected, recognised, and valued throughout their employee journey, while supporting recruitment marketing initiatives that attract high-quality talent to Horizon.
What You’ll Do- Internal Communications & Employee Engagement
- Support the delivery of Horizon's internal communications and employee engagement strategy.
- Coordinate and maintain the internal communications calendar, ensuring timely and engaging colleague communications.
- Create compelling content including newsletters, colleague stories, leadership messages, blogs, announcements, and internal campaigns.
- Translate organisational updates, business priorities, and people initiatives into clear, engaging communications.
- Support colleague engagement initiatives that encourage two-way communication, feedback, recognition, and celebration.
- Promote wellbeing initiatives, colleague benefits, learning opportunities, and organisational campaigns.
- Monitor engagement metrics and feedback to continuously improve internal communication effectiveness.
- Ensure all communications reflect Horizon's values, culture, and brand identity.
- OneHorizon Platform Management
- Manage and maintain the OneHorizon colleague platform.
- Create and publish internal news, recognition stories, wellbeing content, colleague updates, and organisational announcements.
- Ensure content remains current, relevant, accessible, and engaging.
- Identify opportunities to increase colleague participation and engagement across the platform.
- Recruitment Marketing & Employer Brand
- Support recruitment marketing campaigns to attract and retain talented colleagues across the organisation.
- Create engaging content that showcases Horizon's culture, career opportunities, colleague experiences, and development pathways.
- Work closely with Recruitment Leads and People Team colleagues to promote Horizon as an employer of choice.
- Develop colleague stories, testimonials, and employer brand content for recruitment campaigns.
- Content Creation & Creative Design
- Act as a key contributor to content creation across internal and people-focused marketing campaigns.
- Design and produce high-quality marketing assets including recruitment adverts, social media graphics, posters and campaign materials, event branding and promotional collateral.
- Social Media & Campaign Management
- Support the delivery of Horizon's people and culture content strategy across social media channels.
- Create engaging social media content highlighting colleague achievements, career opportunities, events, and organisational culture.
- Monitor campaign performance and provide insight to support continuous improvement.
- Support community management by responding to comments and messages where appropriate.
- Events
- Coordinate and support recruitment events, careers fairs, conferences, colleague engagement activities, and launch events.
- Assist with event planning, logistics, promotional communications, and post-event reporting.
- Support on-site activity where required, ensuring all materials are professionally delivered and aligned to brand standards.
We are looking for a creative and organised marketing professional who is passionate about people, culture, and communications. You will enjoy speaking to colleagues, building relationships, creating engaging content, and developing campaigns that help colleagues feel connected and valued. You'll be a natural storyteller with strong communication skills, excellent attention to detail, and the ability to manage multiple projects in a fast-paced environment.
Minimum of 2 years' experience in marketing, internal communications, employee engagement, employer branding, or a similar role.
Degree or equivalent qualification in Marketing, Communications, Public Relations, Business, or a related discipline.
Excellent written and verbal communication skills.
Strong content creation and copywriting abilities.
Good design skills and experience using creative design software such as Canva or Adobe Creative Suite.
Strong organisational and project management skills.
Ability to build positive relationships with stakeholders across all levels of the organisation.
A collaborative approach and genuine passion for creating positive colleague experiences.
Experience working within education, care, health, or social care sectors.
Experience managing intranet or employee engagement platforms.
Knowledge of employer branding and recruitment marketing.
Experience using social media management and analytics tools.
Contact Details:
Horizon Care & Education Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Horizon Care & Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Horizon Care & Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Horizon Care & Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Horizon Care & Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Horizon Care & Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Horizon Care & Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Horizon Care & Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Horizon Care & Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Horizon Care & Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Horizon Care & Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.