Cross-Site | Up to £69,000 | Senior Leadership Team | Reporting to the CEO
Shape the future of healthcare. Grow a respected brand. Make a lasting impact.
This is an exciting opportunity for an ambitious, commercially minded marketing and fundraising leader to join Horder Healthcare at a pivotal stage in its growth journey.
As our Head of Marketing and Fundraising, you will play a key role in driving organisational success, leading strategies that increase patient acquisition, strengthen our brand reputation, grow private patient revenue and generate sustainable charitable income. Reporting directly to the CEO and working as a member of the Senior Leadership Team, you will influence strategic decision‑making while delivering measurable business results.
This is a role for a leader who combines strategic vision with hands‑on delivery, thrives on using data to drive growth, and is passionate about making a meaningful difference to patients, communities and healthcare outcomes.
What you'll be doing
You will lead the development and delivery of ambitious marketing, business development and fundraising strategies that support Horder Healthcare's growth and charitable objectives.
Key responsibilities will include:
- Developing and implementing a data-driven marketing and patient acquisition strategy.
- Driving growth in private patient enquiries, conversions and revenue across self-pay and insured patient markets.
- Leading multi-channel campaigns across digital and traditional platforms, including website optimisation, SEO, PPC, social media, CRM and marketing automation.
- Strengthening Horder Healthcare's brand presence, reputation and market position.
- Using market intelligence, patient insight and performance data to identify opportunities for growth and innovation.
- Working closely with consultants, clinicians and senior stakeholders to support service development and business growth.
- Identifying and delivering new commercial opportunities, partnerships and stakeholder engagement initiatives.
- Creating and delivering a comprehensive fundraising strategy that increases charitable income through trusts, foundations, corporate partnerships, community fundraising, major donors and legacy giving.
- Building and maintaining strong relationships with supporters, partners, referrers and donors.
- Leading, inspiring and developing a high-performing Marketing and Fundraising team.
- Providing regular performance reporting and strategic recommendations to the Executive Team and Board.
About you
We're looking for an experienced senior leader who can demonstrate:
- Significant experience leading successful marketing strategies within a commercial, healthcare or service-led environment.
- A proven track record of delivering measurable growth in enquiries, conversions, revenue and return on investment.
- Strong expertise in digital marketing, lead generation, CRM systems and marketing analytics.
- Experience developing and delivering successful fundraising strategies and income generation programmes.
- Exceptional stakeholder management and relationship-building skills.
- Commercial awareness combined with strategic thinking and analytical decision-making.
- Excellent communication, influencing and presentation skills.
- Experience leading, developing and motivating high-performing teams.
- A passion for innovation, continuous improvement and delivering outstanding customer experiences.
Why join Horder Healthcare?
At Horder Healthcare, our people are at the heart of everything we do. You'll join an organisation with a strong reputation for delivering exceptional patient care and a genuine commitment to improving lives.
This is a rare opportunity to make a significant impact across both commercial growth and charitable development, helping shape the future direction of a respected healthcare organisation while leading talented teams and working alongside an engaged Executive Team.
If you're an ambitious marketing and fundraising leader looking for your next strategic challenge, we'd love to hear from you.
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Head of Marketing and Fundraising in East Grinstead employer: Horder Healthcare
Horder Healthcare is an exceptional employer, offering a supportive and collaborative work environment at The Horder Centre in Crowborough. As a Registered Nurse in our Day Services Unit and Pre-Assessment team, you will benefit from flexible working hours, ongoing professional development opportunities, and a commitment to patient-centred care that fosters both personal and professional growth. Join us in making a meaningful impact on patients' lives while being part of a diverse and inclusive team dedicated to high-quality healthcare.
