At a Glance
- Tasks: Create engaging social media content and showcase the Hopscotch experience across nurseries.
- Company: Join a leading childcare brand focused on creativity and community.
- Benefits: Competitive salary, supportive team, and opportunities for professional growth.
- Other info: Dynamic role with travel to various nursery settings and a vibrant office culture.
- Why this job: Make a real impact in childcare marketing while having fun with creative content.
- Qualifications: Experience in social media marketing and strong content creation skills required.
The predicted salary is between 28017 - 34008 £ per year.
Social media is the most important marketing channel for the Hopscotch Day Nurseries. The Social Media Marketing & Content Manager will play a key role in supporting the Head of Marketing in strengthening brand awareness, driving new parent enquiries, supporting recruitment and helping to showcase our nursery settings and maintain high nursery occupancy levels.
Responsibilities:
- Create engaging content that showcases the Hopscotch experience across multiple nursery settings, using video and photography.
- Conduct regular visits to nurseries to capture authentic photography and video content, working closely with Nursery Managers and their teams.
- Increase brand awareness and keep Hopscotch Day Nurseries front of mind for prospective and current parents, to drive enquiries from new parents and prospective employees.
- Monitor trends and adapt content accordingly.
- Manage and grow Hopscotch's social media presence across Instagram, Facebook, TikTok, and LinkedIn.
Requirements:
- Confident with social media, social media marketing and content.
- Experience editing and creating engaging social media content (adding voiceovers & royalty free music).
- Comfortable interacting with preschool and younger children, and working with nursery staff.
- Flexible and able to adapt quickly to urgent content needs.
- Knowledge of social media analytics and reporting.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- Excellent copywriting and storytelling ability.
- Strong photography and video content creation skills.
- Full driving licence essential.
- Experience managing social media accounts for a business or organisation.
Technical Skills:
- Instagram, Facebook, TikTok and LinkedIn.
- Social media scheduling tools.
- Canva and/or Adobe Creative Suite.
- Basic video editing tools.
Desirable Experience:
- Experience in education, childcare or family-focused brands.
- Experience managing blogs or newsletters.
- Knowledge of SEO and keyword research.
- Experience submitting industry awards.
Working Hours & Schedule:
Mon - Fri, 40 hrs week. 08:30-17:30, 52 weeks a year. This role is primarily office‑based and requires regular travel to and from operational sites as part of normal duties. It is NOT a hybrid or home‑working position, and candidates should be able to meet travel and attendance requirements with the main base being our Head office in Fareham, and must be happy travelling between settings to capture content.
Salary: £28,017.60 - £34,008.00
How to Apply: If you’re ready to bring your energy and organisation to a rewarding role in childcare, we’d love to hear from you!
