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For Companies At a Glance
- Tasks: Lead marketing strategy and campaigns for a dynamic restaurant group.
- Company: Join an award-winning restaurant brand with a vibrant culture.
- Benefits: Enjoy discounts, career growth, and a supportive work environment.
- Other info: Exciting opportunities for personal and professional development.
- Why this job: Make a real impact in a fast-paced, creative industry.
- Qualifications: Proven experience in marketing within restaurants or hospitality.
The predicted salary is between 65000 - 65000 £ per year.
Salary - up to £65k pa
Schedule - Full Time
Experience - Previous experience within a similar role in restaurants or hospitality
Hoppers restaurants are seeking a Head of Marketing to lead the ongoing Marketing growth and development of our award‑winning, critically acclaimed brand. This is a fantastic opportunity for an experienced Head of Marketing looking for ownership, influence, and responsibility, with a clear pathway for growth.
Working closely with our Co‑Founder & Creative Director, Karan Gokani, the ideal candidate will be responsible for growing the brand both domestically and internationally while maintaining brand ethos and integrity. This is a hands‑on, delivery‑focused role for someone who understands restaurants, loves food and culture, and is excited to hit the ground running in a busy, dynamic restaurant group where every day brings new challenges and opportunities.
The role
- Strategic
- Develop and execute the group's marketing strategy aligned with business objectives and brand vision.
- Lead the marketing team in delivering cohesive campaigns and initiatives across all restaurant brands.
- Establish clear marketing KPIs and reporting frameworks to measure performance and ROI.
- Guide the evolution of brand positioning and marketing approach based on market insights and customer feedback.
- Champion the company's vision and values throughout all marketing activities and communications.
- Provide strategic marketing input to the senior leadership team for business planning and development.
- Oversee marketing budget allocation and optimisation across channels and restaurants.
- Develop and maintain the group's marketing calendar, ensuring alignment with operational activities.
- Ensure effective implementation of marketing initiatives across all restaurant locations.
- Develop robust processes for marketing campaign execution and evaluation.
- Coordinate with Operations to align marketing activities with operational capabilities.
- Oversee the production and distribution of all marketing materials and collateral.
- Implement systems for gathering and analysing customer data to inform marketing decisions.
- Drive efficiency in marketing operations through technology adoption and process improvement.
- Manage relationships with external agencies and marketing suppliers.
- Ensure consistency in marketing execution across multiple restaurant brands.
- Develop and maintain the group's tone of voice and communication guidelines.
- Oversee all external communications including press releases, media statements, and crisis communications.
- Build and nurture relationships with key media contacts, influencers, and industry partners.
- Represent the company at industry events, conferences, and networking opportunities.
- Lead internal communications related to marketing initiatives and brand developments.
- Present marketing strategies and performance reports to the board and leadership team.
- Ensure effective knowledge sharing between marketing and operational teams.
- Act as brand guardian across all customer touchpoints and communications.
Benefits & Culture
- Treat Yourself
- Monthly JKS Dining Out Allowance
- Up to 50% off dining across JKS Restaurants
- Retail & Takeaway Discounts
- Code App Membership
- Company tech scheme
- Discounted Gym Membership
- Stream – stream your pay earlier
- Company Donations for your involvement with Charities
- Cycle to work Scheme
- Employee Assistance Program
- Enhanced Maternity/Paternity Leave
- Access to Financial Advice
- Wedding Gift & New-born Care Package – Celebrating your big occasions
- Season Ticket Loan
- Access to our fantastic L&D Calendar
- A personalised learning & development plan to develop your skills and knowledge
- Career progression with a fast-growing, critically acclaimed restaurant group.
- Additional holiday for every year with us (rising to 33 days)
- Employee referral scheme – paying up to £600 per referral
- Staff parties & long service awards
- Engagement events throughout the year
Head of Marketing employer: Hoppers Restaurants Limited
Contact Detail:
Hoppers Restaurants Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the restaurant and hospitality scene. Attend industry events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Show off your passion for food and culture! When you get the chance to chat with hiring managers or during interviews, share your love for the industry. Talk about your favourite restaurants, dishes, or trends. This will help you stand out as someone who truly gets the brand ethos.
✨Tip Number 3
Prepare for those interviews! Research Hoppers and their marketing strategies. Think about how you can contribute to their growth both domestically and internationally. Bring fresh ideas to the table and be ready to discuss how you can align with their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your previous experience in restaurants or hospitality, and showcase how your skills align with our brand ethos and marketing strategy.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about food and culture. Share specific examples of how you've successfully led marketing initiatives in the past, and how you can bring that expertise to our team.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to develop and execute marketing strategies. We want to see how you’ve established KPIs and measured performance in previous roles, so don’t hold back on the details!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Hoppers.
How to prepare for a job interview at Hoppers Restaurants Limited
✨Know the Brand Inside Out
Before your interview, dive deep into Hoppers' brand ethos and values. Familiarise yourself with their menu, unique selling points, and recent marketing campaigns. This will not only show your genuine interest but also help you align your strategies with their vision.
✨Prepare Your Success Stories
Think of specific examples from your previous roles that demonstrate your ability to lead marketing initiatives in the restaurant or hospitality sector. Be ready to discuss how you've developed successful campaigns, managed budgets, and driven brand growth, as these experiences will resonate well with the interviewers.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and execute a marketing strategy for Hoppers. Think about potential KPIs, customer insights, and how you would adapt the brand's positioning. This will highlight your strategic mindset and ability to contribute to their ongoing growth.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's future plans, marketing challenges, and team dynamics. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values and work style.