Outbound Strategy Director

We’re looking for a strategic and result-oriented Outbound Strategy Director to lead the design, execution, and optimization of proactive outbound enterprise sales programs. In this role, you’ll develop targeted campaigns, segment key personas, and implement optimized outreach initiatives across diverse industries and customer segments. You’ll collaborate cross-functionally with a wide range of teams to align strategies and drive revenue growth. The ideal candidate will leverage market insights and data-driven analysis to optimize outreach strategies, generate high-quality leads, and support business objectives across multiple industries and customer segments. Based out of London, UK, you will report into the Vice President, Enterprise Sales, EU.

WHAT YOU’LL DO:

• Develop, define and execute the outbound enterprise sales strategy and objectives of prospecting campaigns in collaboration with the Sales, Customer and Marketing leaders across the region.
• Create comprehensive outbound plans and define effective outreach channels, tailored to multiple industries, verticals, and customer segments.
• Oversee end to end planning and execution of campaigns (webinars, targeted emails, etc) designed to generate leads and nurture prospects.
• Lead precise segmentation of target personas to ensure accurate audience definition and enable data‑driven decision‑making across campaigns and initiatives.
• Partner cross-functionally and drive strategic alignment across Product, Marketing and Data teams to implement, adapt and refine strategies that support key business objectives.
• Provide direction for the development and positioning of targeted promotional materials and compelling messaging.
• Leverage market research to identify trends and opportunities, growth levers, making strategic adjustments as needed to drive revenue growth and achieve business objectives.
• Define, monitor and optimize key performance indicators for outbound activities across the region; analyze performance data to measure campaign effectiveness and inform strategic decisions.
• Provide the sales team with timely insights, relevant content and data driven recommendations to enhance their outreach and nurture prospective customer engagement.
• Drive alignment and communication across marketing, sales, RevOps, and product teams by leading regular communication cadences and facilitating effective execution in a complex, matrixed environment.
• Monitor, track and report on campaign performance, pipeline contribution, and ROI using analytical tools and data-driven insights.
• Leverage these insights to identify growth opportunities and continuously refine outbound strategies.
• Perform other related duties as required.

WHAT YOU’LL NEED:

• Extensive experience with outbound sales or marketing experience, preferably in the technology (SaaS) industry.
• Proven ability to execute targeted outbound campaigns that drive measurable pipeline growth.
• Strong strategic, analytical, and project management skills.
• Exceptional writing and editing skills, adept at crafting tailored messaging for varied audiences and account tiers.
• Proven experience of planning, developing, implementing and leading successful strategic GTM motions and programs.
• Accountability: holds self and others accountable to meet forecast, quota and other commitments to the business.
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and furthering Hootsuite’s mission to be platform of choice in select verticals.
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions for Hootsuite's most strategic and high value customers.
• Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs.
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action.
• Negotiation: successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding.
• Perseverance: pursues everything with energy, drive, and a need to finish—doesn’t give up.
• Problem Solving: Finds a way to create amazing experiences for customers. Looks beyond the obvious to understand the root cause of problems.

WHO YOU ARE:

• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator: You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar‑raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

• Step Up: Dare to go beyond the expected to achieve greatness.
• One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team.
• Customer Obsessed: Focus relentlessly on helping our customers succeed.
• Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity.
• Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders.
• Neighbours & Allies: Give back to our communities and be an ally.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

Use of AI in Hiring: Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and/or summarising interview feedback. All final hiring decisions are made by human decision‑makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.