Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead B2B marketing campaigns and generate high-quality leads across multiple channels.
- Company: Dynamic organisation focused on growth and collaboration.
- Benefits: Competitive salary, private medical insurance, and 25 days holiday.
- Why this job: Make a real impact on business growth while developing your marketing skills.
- Qualifications: Proven B2B marketing experience and strong communication skills.
- Other info: Enjoy a supportive culture with clear career progression opportunities.
The predicted salary is between 28000 - 31000 £ per year.
We’re working with a growing organisation that’s looking to appoint a Marketing Manager to play a key role in its next phase of growth.
This is a hands-on, full-stack marketing role where you’ll take ownership of multi-channel B2B marketing activity, with a clear focus on lead generation and pipeline growth. You’ll sit at the heart of the commercial function, working closely with sales to ensure marketing activity directly supports business objectives.
If you enjoy combining strategic thinking with delivery — planning campaigns one minute and writing copy or analysing performance the next — this could be a great fit.
As Marketing Manager, you’ll be responsible for building and delivering a multi-channel B2B marketing strategy that strengthens brand presence, clearly communicates value, and generates a consistent flow of high-quality leads. Your focus will be on positioning the organisation as a trusted partner to businesses looking to address skills gaps, while ensuring marketing activity translates into measurable commercial impact.
Key responsibilities- Lead generation & campaigns: Develop and manage integrated B2B lead generation campaigns across channels such as LinkedIn, PPC, email and webinars; Target enterprise and public sector audiences with clear, outcome-focused messaging.
- Content & messaging: Create high-quality content including case studies, blogs, guides and thought leadership pieces; Translate complex services and programmes into clear, benefits-led messaging for HR, L&D and technology decision-makers.
- Email & marketing automation: Own the marketing automation platform; Build and manage nurture journeys and email campaigns; Ensure a smooth and effective handover of Marketing Qualified Leads to sales.
- Sales & marketing alignment: Work closely with the Head of Sales to align activity with revenue targets; Provide sales with high-quality collateral and support account-based marketing initiatives.
- Website, SEO & digital presence: Manage and optimise the website for lead conversion; Drive SEO strategy to improve visibility for relevant industry terms.
- Brand & social media: Act as a brand guardian across all channels; Manage professional social media activity, particularly LinkedIn, to build engagement and credibility.
- Reporting & analytics: Track and report on key metrics including CPL, MQLs, SQLs and conversion rates; Use insight and data to continually refine campaigns and improve ROI.
- Proven experience in a hands-on B2B marketing role, ideally within a services-based business.
- Strong lead generation experience with evidence of delivering measurable results.
- Excellent written communication skills, with the ability to simplify complex topics.
- Confidence using modern marketing tools and platforms, including CRM systems, marketing automation, Google Analytics, CMS platforms and paid media.
- Knowledge of the UK skills funding landscape.
- Experience marketing to public sector organisations alongside corporate clients.
- Data-driven and commercially minded, with a clear focus on outcomes.
- Creative and solutions-focused, with the confidence to try new ideas.
- Organised, proactive and comfortable managing multiple priorities.
- A collaborative team player who enjoys working closely with sales, operations and leadership.
- Career development with clear progression and supported professional growth.
- A high-visibility role with genuine influence on business growth.
- A collaborative, in-person culture focused on quality and learning.
- Benefits including private medical insurance, Employee Assistance Programme, pension scheme, and 25 days holiday plus bank holidays.
Apply now.
Marketing Manager in Cardiff employer: Hoop Recruitment
Contact Detail:
Hoop Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Cardiff
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and content. Use real metrics to demonstrate your impact on lead generation and brand presence. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to B2B marketing. Think about how you can showcase your experience with lead generation and campaign management. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience and any lead generation successes you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past work that demonstrate your ability to drive results in a hands-on marketing position.
Showcase Your Communication Skills: Since excellent written communication is key for this role, make sure your application is clear and concise. We love candidates who can simplify complex topics, so don’t hesitate to show off your writing prowess!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Hoop Recruitment
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics like CPL, MQLs, and SQLs. Be ready to discuss how you've used these metrics in past roles to drive lead generation and improve ROI. This shows you understand the commercial impact of your work.
✨Showcase Your Content Skills
Prepare examples of high-quality content you've created, such as case studies or blogs. Be ready to explain how you translated complex topics into clear, benefits-led messaging. This will demonstrate your ability to communicate effectively with decision-makers.
✨Align with Sales Strategies
Think about how you've collaborated with sales teams in the past. Be prepared to discuss specific instances where your marketing efforts directly supported sales objectives. This highlights your understanding of the importance of sales and marketing alignment.
✨Be Data-Driven
Come equipped with insights from your previous campaigns. Discuss how you've tracked and reported on key metrics, and how you've used data to refine your strategies. This will show that you're not just creative but also analytical and results-oriented.
