At a Glance
- Tasks: Lead and coach a dynamic team of SDRs to achieve sales excellence.
- Company: Join Hook, a fast-growing AI-driven startup transforming customer engagement.
- Benefits: Competitive salary, generous holiday, and opportunities for personal growth.
- Other info: Be part of a vibrant culture focused on innovation and teamwork.
- Why this job: Make a real impact in a supportive environment while developing your leadership skills.
- Qualifications: Proven experience as an SDR or existing SDR Team Lead with a passion for coaching.
The predicted salary is between 50000 - 55000 £ per year.
About Hook
We’re building the future of customer growth. At Hook, we use AI and Machine Learning to help businesses predict revenue with accuracy, drive customer loyalty, and capture massive value from their existing customers. We’re a Series A company who ranked 33 out of 100 on the Sifted fastest growing startups and we have raised multi-million in funding from some of the top investors in Europe and the US (e.g. Balderton Capital and Lightspeed) and have an enviable list of customers that we’re working with including some of the fastest growing companies in the world. We’re looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way.
This is a frontline leadership role at the heart of our sales engine. As SDR Team Lead, you’ll be the day-to-day leader for a pod of SDRs, reporting into our SDR Manager. You’ll set the bar for outbound excellence, coach reps to consistently hit (and exceed) their potential, and act as a role model for what great looks like at Hook. You’ll work closely with the SDR Manager and the wider Revenue team to scale our outbound motion, improve quality across the funnel, and lay the foundations for future team growth. This role is ideal for a high-performing SDR ready to step into leadership or an existing SDR leader who still loves being close to the craft.
What You’ll Be Doing
- Coaching & Leadership
- Lead, coach, and motivate a pod of SDRs day to day
- Run 1:1s, call reviews, and role-plays focused on continuous improvement
- Coach on messaging, cold calling, objection handling, and qualification
- Create a high-energy, high-accountability team culture
- Ensure strong qualification using frameworks like MEDDPICC
- Performance & Scale
- Track team performance and coach toward clear goals
- Identify and address performance gaps early
- Partner with the SDR Manager on hiring, onboarding, and ramp
- Feed frontline insights into better messaging, tooling, and processes
Who We’re Looking For
- A proven high-performing SDR/BDR, or an existing SDR Team Lead
- Someone who genuinely enjoys coaching and developing others
- Confident giving direct, constructive feedback
- Strong communicator with a growth mindset
- Comfortable balancing personal targets with team leadership
Why Join Hook
- Real ownership over how the SDR function operates
- Leadership development while staying close to the craft of selling
- A supportive, ambitious environment where growth and performance go hand in hand
Salary - £50,000-£55,000 base + £25,000 - £30,000 (depending on experience)
Benefits: 27 days holiday (option to buy and sell holiday)
SDR Team Lead in London employer: Hook
At Hook, we pride ourselves on being a forward-thinking employer that champions innovation and personal growth. Our vibrant work culture fosters collaboration and ambition, providing ample opportunities for leadership development while remaining deeply connected to the sales craft. With competitive salaries, generous holiday allowances, and a commitment to nurturing talent, Hook is an exceptional place for those looking to make a meaningful impact in the world of customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land SDR Team Lead in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like SDR Team Lead at Hook, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Hook. Tailor your message to explain why you’re drawn to them and how you can contribute as a SDR Team Lead. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace SDR Team Lead in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Hook:When writing your cover letter, make sure to tailor your message specifically for Hook. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Hook
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Hook that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Hook that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Hook’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
