Sales Business Development Manager in London

We’re building the future of customer growth. At Hook, we use AI and Machine Learning to help businesses predict revenue with accuracy, drive customer loyalty, and capture massive value from their existing customers. We’re a Series A company who ranked 33 out of 100 on the Sifted fastest growing startups and we have raised $multi-million in funding from some of the top investors in Europe and the US (e.g. Balderton Capital and Lightspeed) and have an enviable list of customers that we’re working with including some of the fastest growing companies in the world.

We’re looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way. As SDR Team Lead, you’ll lead a pod of SDRs day to day, helping them build confidence, sharpen their outbound skills, and consistently improve performance. Reporting into the SDR Manager, you’ll play a key role in creating a high-energy, high-accountability culture while remaining close to the craft yourself.

This is a great opportunity for either a top-performing SDR ready to take their first step into leadership, or someone with early leadership experience who still loves outbound sales and coaching. We’re much more interested in attitude, coachability, and leadership potential than years of management experience.

• Coaching & Team Development
  • Support and coach a pod of SDRs in their day‑to‑day performance
  • Run regular 1:1s, call reviews, and role‑play sessions
  • Help reps improve cold calling, messaging, objection handling, and qualification
  • Lead by example with strong outbound execution and best practices
  • Create a positive, high‑performance team culture built around continuous improvement
• Performance & Execution
  • Help the team hit and exceed outbound activity and pipeline goals
  • Spot performance gaps early and support reps with clear coaching plans
  • Maintain high standards across prospecting quality and qualification
  • Use frameworks like MEDDPICC to improve discovery and qualification consistency
• Process & Scale
  • Partner with the SDR Manager on onboarding and ramping new hires
  • Share frontline feedback to improve messaging, tooling, and outbound processes
  • Contribute ideas that help us scale the SDR function as we grow

• 1–2+ years experience in an SDR/BDR or outbound sales role
• A consistent track record of strong performance
• Someone who enjoys helping others improve and succeed
• Strong communication skills and confidence giving feedback
• Highly coachable, driven, and eager to grow into leadership
• Comfortable leading by example and setting a high standard for execution
• Organised, proactive, and able to balance personal performance with team support
• Previous people management experience is not required — we’re open to candidates taking their first step into leadership

• Opportunity to step into leadership early in your career
• High ownership and visibility within a fast‑growing team
• Strong mentorship from experienced sales leadership
• Chance to shape culture, process, and team standards as we scale

27 days holiday (option to buy and sell holiday) + bank holidays
Generous stock options
Private health insurance so you can get the best care you need
Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food
Annual learning & development budget for every employee
Flexible working – we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street
The best equipment for everyone to work with
Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start‑up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best.