SDR Team Lead in London

About Hook
We are building the future of customer growth. At Hook, we use AI and Machine Learning to help businesses predict revenue with accuracy, drive customer loyalty, and capture massive value from their existing customers. We are a Series A company who ranked 33 out of 100 on the Sifted fastest growing startups and we have raised multi-million in funding from some of the top investors in Europe and the US (e.g. Balderton Capital and Lightspeed) and have an enviable list of customers that we are working with including some of the fastest growing companies in the world. We are looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way.

This is a frontline leadership role at the heart of our sales engine. As SDR Team Lead, you will be the day-to-day leader for a pod of SDRs, reporting into our SDR Manager. You will set the bar for outbound excellence, coach reps to consistently hit (and exceed) their potential, and act as a role model for what great looks like at Hook. You will work closely with the SDR Manager and the wider Revenue team to scale our outbound motion, improve quality across the funnel, and lay the foundations for future team growth. This role is ideal for a high-performing SDR ready to step into leadership or an existing SDR leader who still loves being close to the craft.

What You’ll Be Doing

• Coaching & Leadership
  • Lead, coach, and motivate a pod of SDRs day to day
  • Run 1:1s, call reviews, and role-plays focused on continuous improvement
  • Coach on messaging, cold calling, objection handling, and qualification
  • Create a high-energy, high-accountability team culture
  • Ensure strong qualification using frameworks like MEDDPICC
• Performance & Scale
  • Track team performance and coach toward clear goals
  • Identify and address performance gaps early
  • Partner with the SDR Manager on hiring, onboarding, and ramp
  • Feed frontline insights into better messaging, tooling, and processes

Who We’re Looking For

• A proven high-performing SDR/BDR, or an existing SDR Team Lead
• Someone who genuinely enjoys coaching and developing others
• Confident giving direct, constructive feedback
• Strong communicator with a growth mindset
• Comfortable balancing personal targets with team leadership

Why Join Hook

• Real ownership over how the SDR function operates
• Leadership development while staying close to the craft of selling
• A supportive, ambitious environment where growth and performance go hand in hand

Benefits

• 27 days holiday (option to buy and sell holiday) + bank holidays
• Generous stock options
• Private health insurance so you can get the best care you need
• Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food
• Annual learning & development budget for every employee
• Flexible working - we will all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street
• The best equipment for everyone to work with

Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best.