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For Companies At a Glance
- Tasks: Shape and execute B2B marketing strategies for top global clients.
- Company: Join a dynamic global lead generation agency in London, working with brands like AWS and Google.
- Benefits: Enjoy hybrid work options and collaborate with a growing team of 65 professionals.
- Why this job: Be part of innovative events and campaigns that drive real results and impact in the B2B space.
- Qualifications: Experience in B2B marketing, strong analytical skills, and a degree in Marketing or Business preferred.
- Other info: Opportunity to work with exciting start-ups and industry leaders while developing your strategic expertise.
The predicted salary is between 36000 - 60000 £ per year.
A Global B2B Lead Generation and Marketing agency in London are seeking a B2B Strategist to join their team! Adding value, authority, and leadership through our in-person summits, virtual festivals, workshop series and live broadcasts is a key driver of our incredible growth. We engage attendees, speakers, partners, and members from the world's largest companies and most exciting start-ups.
The Role
As a Strategist, you will play a pivotal role in shaping and executing clients' B2B marketing and event marketing strategies. All activities are designed to drive leads and focus on lead generation. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making. Your expertise will help our clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated.
Key Responsibilities
- Strategy Development: Create and implement strategic B2B marketing and event marketing plans that align with clients' business objectives, as well as target audience needs.
- Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events.
- Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations, ensuring strategies are tailored to their specific needs.
- Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.
- Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.
- Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies.
- Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects.
- Customer Persona Development: Gain in-depth knowledge of ideal customer personas to create topics, ideas, and themes for client campaigns that resonate with these audiences.
- Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach.
- Cross-Functional Collaboration: Work closely with marketing, account management, business development and data teams to ensure alignment of campaign strategies.
- Content Creation: Develop high-quality content that supports lead generation efforts, including whitepapers, case studies, event landing pages and outreach copy.
- Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly.
- Reporting: Prepare and present comprehensive reports to clients, showcasing campaign results and strategic recommendations.
Qualifications
- Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing.
- Strong analytical skills and the ability to interpret content, insights and data to drive strategic decisions.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a fast-paced environment.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Degree in Marketing, Business, or a related field is preferred.
Key Attributes
- Strategic thinker: Able to see the bigger picture while managing the finer details.
- Client-centric: Committed to delivering exceptional service and value to clients.
- Collaborative team member: Excels at working with cross-functional teams and inspiring others.
- Results-oriented: Focused on achieving measurable outcomes for clients and the agency.
- Adaptable: Thrives in a dynamic, fast-paced environment.
- Innovative: Continuously seeks new ways to improve marketing strategies and drive better results.
- Data-Driven: Uses data and analytics to inform decision-making and measure success.
Strategist (B2B, Events, Demand Generation) - Agency / Events )- Global Lead Generation Marketing Agency - London, City (Hybrid) employer: Honor Search Ltd
Contact Detail:
Honor Search Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist (B2B, Events, Demand Generation) - Agency / Events )- Global Lead Generation Marketing Agency - London, City (Hybrid)
✨Tip Number 1
Network with professionals in the B2B marketing and events space. Attend industry events, webinars, or workshops where you can meet people who work at companies like AWS, Adobe, or Google. Building these connections can give you insights into the role and potentially lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in B2B marketing and event strategies. Follow relevant blogs, podcasts, and social media channels to gather insights that you can discuss during interviews. This shows your passion for the industry and your commitment to continuous learning.
✨Tip Number 3
Prepare to showcase your analytical skills by being ready to discuss past campaigns you've worked on. Highlight how you used data to inform your strategies and the measurable results you achieved. This will demonstrate your ability to drive decision-making through insights.
✨Tip Number 4
Familiarise yourself with the specific clients the agency works with, such as SAP and Google. Tailor your discussions to reflect an understanding of their business challenges and how your strategic approach can help address them. This will set you apart as a candidate who is genuinely interested in their success.
We think you need these skills to ace Strategist (B2B, Events, Demand Generation) - Agency / Events )- Global Lead Generation Marketing Agency - London, City (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B agency experience and any relevant event marketing roles. Use specific examples of past campaigns you've worked on, especially those that demonstrate your ability to drive leads and achieve measurable results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B marketing and event strategies. Mention specific clients or projects that resonate with the agency's work, like AWS or Google, and explain how your skills align with their needs.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples in your application that demonstrate your ability to interpret data and insights. Discuss how you've used analytics to inform marketing strategies in previous roles.
Highlight Collaboration Experience: Emphasise your experience working collaboratively with cross-functional teams. Provide examples of how you've successfully partnered with different departments to achieve campaign goals, showcasing your teamwork and communication skills.
How to prepare for a job interview at Honor Search Ltd
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in a B2B agency setting. Discuss specific projects where you successfully developed and executed marketing strategies, especially those that involved lead generation and event marketing.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data and insights to inform your marketing strategies. Be ready to provide examples of how you've monitored campaign performance and made adjustments based on analytics.
✨Emphasise Collaboration
Since the role requires working closely with clients and cross-functional teams, share examples of how you've effectively collaborated with others. Highlight any experiences where teamwork led to successful outcomes.
✨Stay Current with Industry Trends
Research the latest trends in B2B marketing and event strategies. Be prepared to discuss how these trends could be applied to the agency's work, showcasing your innovative thinking and adaptability.
